Best Local SEO report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Local SEO report templates. Used and made by +10,000 marketers in over 60 countries.
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Local SEO Report template for Marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

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Email marketing Report template for Marketing teams and agencies

Analyze key metrics like conversion and bounce rates with this Email marketing report template. Track campaigns by name, type, and duration. Consolidate data from Mailchimp, Klaviyo, ActiveCampaign, and Hubspot. Segment by demographics and engagement levels. Ideal for marketing teams to measure performance and optimize strategies.

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Google Ads Report template for Marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

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Inbound marketing Report template for Marketing teams and agencies

Optimize your strategy with this Inbound marketing report template. Track KPIs like conversion rates and social media engagement. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and timeframes. Ideal for B2B and e-commerce teams to measure performance and achieve marketing goals.

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Content performance Report template for Marketing teams and agencies

Optimize your social media strategy with the Content performance report template. Track conversion rates, engagement, and audience demographics using data from Google Analytics 4, Instagram Insights, and Facebook Insights. Analyze key metrics by campaign, duration, and time. Perfect for marketing teams to measure performance and achieve objectives efficiently.

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AOV Report template for Marketing teams and agencies

Analyze key metrics with the AOV report template. Measure conversion rates, average order value, and CPC. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by audience, campaign, and time. Perfect for marketing teams to track performance and refine strategies.

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Instagram Insights Report template for Marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Social Media Engagement Report template for Marketing teams and agencies

Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.

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Paid media Report template for Marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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What is a Local SEO report?

A Local SEO report is a tool that consolidates data from multiple sources (e.g., Google My Business, Yelp, Moz Local) to track and display key performance indicators (KPIs) (e.g., local search rankings, customer reviews, citation consistency), enabling businesses and agencies to monitor local search performance and create presentations for clients and executives. 

Local SEO reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a Local SEO report?

An actionable Local SEO report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Local SEO reports

Executive reports for CMOs, CEOs, and clients show Local SEO's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Local SEO ROI analysis: by location, using attribution for large budgets.
  • Customer review analysis: sentiment, volume, and response rate
  • Citation analysis: consistency and accuracy across directories
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Local SEO manager reports

Manager reports have cross-location views with drill-downs to see performance by location, region, team member, and campaign. They help align teams, define tactics, and include:

  • Cross-location reporting: overall performance, client, or region reporting across locations
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues 
  • Competitive analysis for local search and tactic mapping
  • Local keyword and content research

Operational Local SEO reports

Operational reports for analysts and local SEO managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Local search rankings: keyword performance, map pack visibility
  • Review management: review volume, sentiment analysis, response tracking
  • Citation management: consistency, accuracy, and completeness
  • Website performance: local landing page speed, errors, and backlinks

Operational Local SEO reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a Local SEO report?

To build a Local SEO report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Google My Business for local listings, Yelp for reviews, Moz Local for citation management, and Google Analytics for website performance.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Local SEO report templates in Google Sheets or Looker Studio, designed for use cases like local search monitoring, review management, and citation tracking. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially local search rankings, review data, and citation consistency.

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Local SEO reporting use cases, such as local search monitoring, review management, and citation tracking. 

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. local search rankings, review count, citation accuracy, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, location, review source, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Local SEO reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your Local SEO reports:

Share

Share your Local SEO reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Local SEO report?

Local SEO reports should include a mix of visibility, engagement, conversion, efficiency, effectiveness, and cost metrics and KPIs to fully understand the performance of local search efforts towards business goals. They include:

Local SEO funnel KPIs measure the local search process, regardless of the channel: 

  • Visibility metrics: local search rankings, map pack appearances, citation presence
  • Engagement metrics: clicks, calls, direction requests, review interactions
  • Conversion metrics: store visits, bookings, lead submissions

Efficiency KPIs compare your local SEO outputs to the cost, including:

  • Visibility: cost per impression
  • Engagement: cost per click
  • Conversion: cost per acquisition

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: frequency of local search appearances
  • Engagement: click-through rate, engagement rate
  • Conversion: conversion rate

Sales and cost KPIs show the bottom-line impact of your local SEO performance:

  • Sales: customers, revenue
  • Cost: local SEO spend, operational expenses
  • Efficiency: ROI, cost per lead
  • Effectiveness: average order value

To analyze these Local SEO KPIs, segment them by:

  • Location: city, neighborhood, branch
  • Time: Hourly, daily, weekly, monthly
  • Campaign: local promotion, event
  • Business: client, branch, region
  • Audience: geo, demographics, interests, behavior
  • Content: local content, format, topic, keyword