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Copy a template that combines multiple data sources
A Local SEO dashboard is an interface tool that consolidates data from multiple sources (e.g., Google My Business, Yelp, Moz Local) to track and display key performance indicators (KPIs) (e.g., local search rankings, customer reviews, citation consistency), enabling businesses and agencies to monitor local search performance and create presentations for clients and executives.
Local SEO dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable Local SEO dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show Local SEO's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-location views with drill-downs to see performance by location, region, team member, and campaign. They help align teams, define tactics, and include:
Operational dashboards for analysts and local SEO managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational Local SEO dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a Local SEO dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google My Business for local listings, Yelp for reviews, Moz Local for citation management, and Google Analytics for website performance.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of Local SEO dashboard templates in Google Sheets or Looker Studio, designed for use cases like local search monitoring, review management, and citation tracking.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially local search rankings, review data, and citation consistency.
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Local SEO reporting use cases, such as local search monitoring, review management, and citation tracking.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your Local SEO dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your Local SEO dashboards:
Share your Local SEO dashboards via links, PDF, schedule emails, and control permissions.
Local SEO dashboards should include a mix of visibility, engagement, conversion, efficiency, effectiveness, and cost metrics and KPIs to fully understand the performance of local search efforts towards business goals. They include:
Local SEO funnel KPIs measure the local search process, regardless of the channel:
Efficiency KPIs compare your local SEO outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your local SEO performance:
To analyze these Local SEO KPIs, segment them by: