Best LinkedIn Ads report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label LinkedIn Ads report templates. Used and made by +10,000 marketers in over 60 countries.

Google Business Profile report template for marketing teams and agencies

Optimize your local SEO strategy with this Google Business Profile report template. Track CTR, conversion rate, CAC, clicks, impressions, and reviews. Analyze data by location, age, gender, and time. Perfect for marketing teams aiming to consolidate performance insights and meet specific goals.

Cross-channel Marketing performance report template for marketing teams and agencies

Track and measure key metrics with the Cross-channel Marketing performance report template. Analyze conversion rates, cost per conversion, and social media engagement. Utilize data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by audience, channel, and time to optimize your marketing strategy and drive actionable insights.

SEO Serp tracking report template for marketing teams and agencies

Optimize your strategy with the SEO Serp tracking report template. Track conversion rates, click-through rates, and customer lifetime value. Analyze keyword performance, demographics, and behavior. Gain insights on competition and ROI. Ideal for marketing teams to consolidate data and achieve specific goals.

Twitter Ads report template for marketing teams and agencies by Porter (2024)

Get the actual Twitter Ads template used by Porter to monitor PPC performance.

Google Business Profile report template for marketing teams and agencies by Porter (2024)

Get the actual Google Business Profile template used by Porter to monitor Local SEO performance.

Shopify report template for marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

Ad pacing and budget tracking report template for marketing teams and agencies

Optimize PPC and Facebook Ads with the Ad pacing and budget tracking report template. Track CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and timing. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to analyze paid media performance and achieve specific goals.

Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

Twitter Ads report template for marketing teams and agencies by Porter (2024)

Get the actual Twitter Ads template used by Porter to monitor PPC performance.

Google Analytics 4 report template for marketing teams and agencies by Porter (2024)

Get the actual Google Analytics 4 template used by Porter to monitor Marketing performance.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.

Amazon Seller Central report template for marketing teams and agencies

Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.

Marketing campaign budget tracking and pacing report template for marketing teams and agencies

Optimize your strategy with the Marketing campaign budget tracking and pacing report template. Track conversion rates, ROI, and CTR across Facebook, TikTok, Google, Twitter, and LinkedIn Ads. Analyze by audience, channel, and time. Integrate Google Analytics 4 for specific insights. Ideal for marketing teams to measure performance and align with objectives.

Inbound marketing report template for marketing teams and agencies

Optimize your strategy with this Inbound marketing report template. Track KPIs like conversion rates and social media engagement. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and timeframes. Ideal for B2B and e-commerce teams to measure performance and achieve marketing goals.

TikTok Ads report template for marketing teams and agencies by Porter (2024)

Get the actual TikTok Ads template used by Porter to monitor PPC performance.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

Conversions report template for marketing teams and agencies

Optimize your marketing strategy with the Conversions report template. Track conversion rates, cost per conversion, and CTR across platforms like Facebook Ads, TikTok Ads, and Google Ads. Analyze by channel, campaign, and demographics. Perfect for PPC specialists using Google Analytics 4 to measure performance and align with marketing goals.

Demand generation report template for marketing teams and agencies

Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.

Shopify report template for marketing teams and agencies by Porter (2024)

Get the actual Shopify template used by Porter to monitor E-commerce performance.

What is a LinkedIn Ads report?

A LinkedIn Ads report is a tool that consolidates data from LinkedIn Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

LinkedIn Ads reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of LinkedIn Ads data.

What to include in a LinkedIn Ads report?

An actionable LinkedIn Ads report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive LinkedIn Ads reports

Executive reports for CMOs, CEOs, and clients show LinkedIn Ads' bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
Unit economics analysis: CAC, LTV, payback, ARPU from LinkedIn-acquired customers
Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

LinkedIn Ads manager reports

Manager reports have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

Campaign reporting: overall campaign, product, client, or region reporting
Goal tracking: compare current performance vs objectives
Audits for prioritization and spotting issues
Competitive analysis for tactic mapping
Audience research

Operational LinkedIn Ads reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Budget pacing, engagement, creative performance, CPA
Post metrics, follower growth, engaging topics

Operational LinkedIn Ads reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating LinkedIn Ads data.

How to build a LinkedIn Ads report?

To build a LinkedIn Ads report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the LinkedIn Ads data source to bring to your report.

To connect your data sources, go to portermetrics.com, choose the LinkedIn Ads data source to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of LinkedIn Ads report templates in Google Sheets or Looker Studio, designed for use cases like budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your LinkedIn Ads reporting use cases, such as budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.).
Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your LinkedIn Ads reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your LinkedIn Ads reports:

Share

Share your LinkedIn Ads reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a LinkedIn Ads report?

LinkedIn Ads reports should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of LinkedIn Ads campaigns towards business goals. They include:

LinkedIn Ads funnel KPIs measure the buying process (from the marketer perspective):

Visibility metrics: impressions, reach, followers
Engagement metrics: clicks, comments, shares, video plays
Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your LinkedIn Ads outputs to the cost, including:

Visibility: CPM (Cost per Mille)
Engagement: CPC (Cost per Click)
Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

Visibility: Frequency
Engagement: CTR, engagement rate
Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your LinkedIn Ads performance:

Sales: customers, revenue
Cost: ad spend, OPEX, payroll
Efficiency: ROI, ROAS, CAC
Effectiveness: AOV, ACV

To analyze these LinkedIn Ads KPIs, segment them by:

Channel: LinkedIn Ads

Time: Hourly, daily, weekly, monthly

Campaign: funnel stage, objective

Business: client, branch, region

Audience: geo, tech, demographics, interests, behavior, placement

Content: creatives, format, topic, keyword