Best Instagram Competitors report templates for marketing teams and agencies (2024)

What is an Instagram Competitors report?

An Instagram Competitors report is a document that consolidates data from multiple sources (e.g., Instagram Insights, third-party analytics tools) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, content performance), enabling teams and agencies to monitor competitor activity and create presentations for clients and executives.

Instagram Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Competitors report?

An actionable Instagram Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

• Competitor performance analysis: by engagement, follower growth, and content strategy.
• Market positioning analysis: share of voice, brand sentiment, and audience overlap.
• Trend analysis: emerging content trends and hashtag usage among competitors.
• Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram Competitors manager reports

Manager reports have cross-competitor views with drill-downs to see performance by competitor, region, content type, and engagement metrics. They help align teams, define tactics, and include:

• Cross-competitor reporting: overall performance, content strategy, and audience engagement across competitors.
• Goal tracking: compare current performance vs objectives.
• Audits for prioritization and spotting issues.
• Competitive analysis for content and engagement mapping.
• Topic, hashtag, content, audience research

Operational Instagram Competitors reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

• Engagement: likes, comments, shares, engagement rate.
• Follower metrics: growth rate, demographics, and retention.
• Content performance: top-performing posts, stories, and reels.
• Hashtag analysis: effectiveness and reach of hashtags used by competitors.

Operational Instagram Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build an Instagram Competitors report?

To build an Instagram Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram Insights, third-party analytics tools for social media performance, and competitor analysis platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

• How to connect social media data to Google Looker Studio
• How to connect your data to Google Sheets

Choose a template

Choose from dozens of Instagram Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, content performance, and follower analysis.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience demographics, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram Competitors reporting use cases, such as engagement monitoring, content performance, and follower analysis.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

1. Select the data source and the account connected to it
2. Choose metrics (e.g., likes, comments, shares, follower growth, etc.).
3. Choose breakdowns to segment your data (e.g., by date, content type, hashtag, etc.)

You can follow these tutorials on adding data to your reports

• Calculated fields
• Charts
• Data blending
• Grouping and tagging

Design

To make your Instagram Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram Competitors reports:

• Design reports on Looker Studio
• Best practices on designing reports

Share

Share your Instagram Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Competitors report?

Instagram Competitors reports should include a mix of visibility, engagement, content performance, and audience metrics to fully understand the competitive landscape. They include:

Visibility metrics measure the reach and presence of competitors:

• Visibility metrics: impressions, reach, follower count
• Engagement metrics: likes, comments, shares, engagement rate
• Content performance metrics: top posts, stories, reels

Efficiency KPIs compare your outputs to the cost, including:

• Engagement: engagement rate per post
• Content: content frequency and consistency

Effectiveness KPIs compare the input with the output from one stage to another

• Engagement: engagement rate
• Content: content virality

To analyze these KPIs, segment them by:

• Competitor: individual competitors, industry benchmarks

• Time: Hourly, daily, weekly, monthly

• Content: type, format, topic, hashtag

• Audience: demographics, interests, behavior