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Best Instagram Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Competitors report templates. Used and made by +10,000 marketers in over 60 countries.
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Instagram Insights report template for marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

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SEM report template for marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

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Store performance report template for marketing teams and agencies

Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.

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DTC report template for marketing teams and agencies

Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.

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Growth marketing report template for marketing teams and agencies

Track and measure key metrics with the Growth marketing report template. Analyze conversion rates, CPA, and ROI. Evaluate email and social media performance. Integrate data from Facebook Ads, Google Ads, and Google Analytics 4. Segment by demographics and behavior. Ideal for marketing teams to assess and optimize campaign performance efficiently.

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Demand generation report template for marketing teams and agencies

Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.

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Instagram Insights report template for marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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SEO report template for marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

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Website report template for marketing teams and agencies

Analyze key metrics with this Website report template. Track conversion rates, average order value, and customer lifetime value. Measure audience demographics, interests, and behavior using Google Analytics 4. Segment data by time periods. Perfect for marketing teams to consolidate insights and refine strategies.

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Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

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What is an Instagram Competitors report?

An Instagram Competitors report is a document that consolidates data from multiple sources (e.g., Instagram Insights, third-party analytics tools) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, content performance), enabling teams and agencies to monitor competitor activity and create presentations for clients and executives.

Instagram Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Competitors report?

An actionable Instagram Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Competitor performance analysis: by engagement, follower growth, and content strategy.
  • Market positioning analysis: share of voice, brand sentiment, and audience overlap.
  • Trend analysis: emerging content trends and hashtag usage among competitors.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram Competitors manager reports

Manager reports have cross-competitor views with drill-downs to see performance by competitor, region, content type, and engagement metrics. They help align teams, define tactics, and include:

  • Cross-competitor reporting: overall performance, content strategy, and audience engagement across competitors.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for content and engagement mapping.
  • Topic, hashtag, content, audience research

Operational Instagram Competitors reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, engagement rate.
  • Follower metrics: growth rate, demographics, and retention.
  • Content performance: top-performing posts, stories, and reels.
  • Hashtag analysis: effectiveness and reach of hashtags used by competitors.

Operational Instagram Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Instagram Competitors report?

To build an Instagram Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram Insights, third-party analytics tools for social media performance, and competitor analysis platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, content performance, and follower analysis.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience demographics, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram Competitors reporting use cases, such as engagement monitoring, content performance, and follower analysis.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., likes, comments, shares, follower growth, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, content type, hashtag, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram Competitors reports:

Share

Share your Instagram Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Competitors report?

Instagram Competitors reports should include a mix of visibility, engagement, content performance, and audience metrics to fully understand the competitive landscape. They include:

Visibility metrics measure the reach and presence of competitors:

  • Visibility metrics: impressions, reach, follower count
  • Engagement metrics: likes, comments, shares, engagement rate
  • Content performance metrics: top posts, stories, reels

Efficiency KPIs compare your outputs to the cost, including:

  • Engagement: engagement rate per post
  • Content: content frequency and consistency

Effectiveness KPIs compare the input with the output from one stage to another

  • Engagement: engagement rate
  • Content: content virality

To analyze these KPIs, segment them by:

  • Competitor: individual competitors, industry benchmarks
  • Time: Hourly, daily, weekly, monthly
  • Content: type, format, topic, hashtag
  • Audience: demographics, interests, behavior

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