Best Instagram Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Competitors report templates. Used and made by +10,000 marketers in over 60 countries.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.

Amazon Seller Central report template for marketing teams and agencies

Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.

B2B Marketing performance report template for marketing teams and agencies

Optimize B2B Marketing performance with this report template. Track metrics like conversion rate, cost per acquisition, and customer lifetime value. Analyze CRM contacts and segment by industry, company size, and location. Ideal for marketing teams to measure and strategize using B2B, CRM, and Email Marketing data sources.

Google Ads Keyword analysis report template for marketing teams and agencies

Track key metrics like conversion rate, CTR, and impressions with the Google Ads Keyword analysis report template. Analyze performance by campaign type, device, and more. Consolidate data from Google Ads and Keywords. Ideal for PPC specialists to optimize strategy and meet marketing objectives. Segment by time for specific insights.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

Google Ads PMax report template for marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

Twitter Ads report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and social actions with this Twitter Ads report template. Track performance by campaign objective, ad format, and audience targeting. Segment data by time, location, gender, and age. Perfect for PPC specialists to consolidate Twitter Ads and Paid Media strategies for actionable insights.

Sales Hubspot Dashboard

HubSpot report template for marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

CRM report template for marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

Google Ads Audience report template for marketing teams and agencies

Analyze key metrics such as conversion rate, CTR, and engagement with this Google Ads Audience report template. Track audience segments and campaign types over various timeframes. Designed for PPC specialists to measure performance and refine strategies using data from Google Ads and Paid Media.

TikTok Ads report template for marketing teams and agencies

Optimize TikTok Ads performance with this report template. Track CTR, conversion rate, and cost per conversion. Analyze impressions, reach, and engagement. Segment by audience, ad placement, and time. Perfect for PPC specialists aiming to achieve marketing goals and enhance strategy.

Mailchimp report template for marketing teams and agencies

Analyze key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp report template. Track audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Designed for email marketing teams to unify strategy and measure actionable insights, optimizing Mailchimp campaigns to achieve marketing goals.

Local SEO report template for marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

Google Ads Peak hours report template for marketing teams and agencies

Optimize your PPC strategy with the Google Ads Peak hours report template. Track key metrics like conversion rate, CPC, and CTR. Analyze performance by campaign type, device, and time. Measure impressions and audience size during peak hours. Ideal for marketing teams to consolidate insights and achieve specific goals.

PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

What is an Instagram Competitors report?

An Instagram Competitors report is a document that consolidates data from multiple sources (e.g., Instagram Insights, third-party analytics tools) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, content performance), enabling teams and agencies to monitor competitor activity and create presentations for clients and executives.

Instagram Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Competitors report?

An actionable Instagram Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

Competitor performance analysis: by engagement, follower growth, and content strategy.
Market positioning analysis: share of voice, brand sentiment, and audience overlap.
Trend analysis: emerging content trends and hashtag usage among competitors.
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram Competitors manager reports

Manager reports have cross-competitor views with drill-downs to see performance by competitor, region, content type, and engagement metrics. They help align teams, define tactics, and include:

Cross-competitor reporting: overall performance, content strategy, and audience engagement across competitors.
Goal tracking: compare current performance vs objectives.
Audits for prioritization and spotting issues.
Competitive analysis for content and engagement mapping.
Topic, hashtag, content, audience research

Operational Instagram Competitors reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Engagement: likes, comments, shares, engagement rate.
Follower metrics: growth rate, demographics, and retention.
Content performance: top-performing posts, stories, and reels.
Hashtag analysis: effectiveness and reach of hashtags used by competitors.

Operational Instagram Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build an Instagram Competitors report?

To build an Instagram Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram Insights, third-party analytics tools for social media performance, and competitor analysis platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, content performance, and follower analysis.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience demographics, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram Competitors reporting use cases, such as engagement monitoring, content performance, and follower analysis.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g., likes, comments, shares, follower growth, etc.).
Choose breakdowns to segment your data (e.g., by date, content type, hashtag, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram Competitors reports:

Share

Share your Instagram Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Competitors report?

Instagram Competitors reports should include a mix of visibility, engagement, content performance, and audience metrics to fully understand the competitive landscape. They include:

Visibility metrics measure the reach and presence of competitors:

Visibility metrics: impressions, reach, follower count
Engagement metrics: likes, comments, shares, engagement rate
Content performance metrics: top posts, stories, reels

Efficiency KPIs compare your outputs to the cost, including:

Engagement: engagement rate per post
Content: content frequency and consistency

Effectiveness KPIs compare the input with the output from one stage to another

Engagement: engagement rate
Content: content virality

To analyze these KPIs, segment them by:

Competitor: individual competitors, industry benchmarks

Time: Hourly, daily, weekly, monthly

Content: type, format, topic, hashtag

Audience: demographics, interests, behavior