Trusted by 1,600+ marketing teams and agencies
Facebook Insights report templates
Porter’s 12 Facebook Insights report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
12 templates
Facebook Page performance reports
Facebook post and engagement reports
Porter dashboard
Social media post performance
Rank Facebook, Instagram and LinkedIn posts by impressions and engagement.
Porter dashboardSocial media engagement
Follow reactions, comments and shares month by month on every network.
Data StudioSocial media post performance
Find the posts and post types that earned the most impressions.
Data StudioSocial media engagement
Compare engagement over time across Facebook, Instagram and LinkedIn.Facebook competitor reports
Facebook reports with other social networks
Claude
Social media dashboard template
Compare Instagram, Facebook, TikTok and LinkedIn growth, engagement and top posts.
Porter dashboardSocial media followers tracking
Track total and new followers on each network month by month.
Porter dashboardSocial media client presentation
Walk a client through Facebook and Instagram results, section by section.
Data StudioSocial media followers tracking
See which network brings the most new followers each month.
Data StudioSocial media client presentation
Present audience, engagement and top posts for each network to a client.Facebook Insights report example
Porter’s Facebook Insights report example is the Claude Facebook Page report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a Facebook Insights report
A Facebook Insights report built on Porter’s templates has six parts, in the order a client or manager reads them.
Followers and reach
Total and new followers, reach and impressions against the previous period: Facebook Page dashboard template.
Where reach comes from
Organic, paid and viral impressions, so you know how much of your reach you paid for.
Top posts
Posts ranked by reach, reactions, comments, shares and clicks: social media post performance template.
Post types and video
Which formats work best and how long people watch your videos and reels.
Audience and timing
Followers by city and country, plus the hour your posts get the most engagement.
Next steps
Two or three actions for the next period, such as the post type to make more of.
Match the detail to the reader: clients and leadership need followers, reach and the best posts; the social media team needs post types, timing and video. To benchmark the Page, add the Facebook competitors dashboard; for paid results, use the Facebook Ads report templates.
How to set up a Facebook Insights report template
Every Porter Facebook Insights report template starts with one free step: connect your Facebook Page in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your Facebook Page for the Facebook Page report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your Page in place of the one in brackets (Facebook Insights to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/WXf9YD5GA2Q5CqzqUr5VUG
Then rebuild it with my own data through Porter: a Facebook Page dashboard for [Page] for the last 14 days: KPI cards for Page total followers, Page new followers, Total reach, Page total impressions, Post engagement rate and Post Clicks; daily Total reach and Page new followers; Organic Impressions, Paid impressions and Viral Impressions; every post by Post message with Post type, Post Date, Total reach of posts, Post reactions, Post Comments Count, Post shares, Post Clicks and Post engagement rate; the same totals by Post type; video and reel posts with Page video views, Page video 30 sec views and Post average time video viewed; Post engagement rate by Hour of day; Page total followers by City and Country name; and daily Page views and Post Clicks.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these Facebook Insights report templates different
A Facebook Insights report should take minutes, not an afternoon of exports. Porter’s templates update themselves from your Page.
Generate it from your Page
Connect your Facebook Page once and every template fills itself, with no CSV exports or copy-paste.
See a live example first
Click through the Claude Facebook Page report on demo data without an account.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Every network on one page
Put Facebook next to Instagram, LinkedIn and TikTok in the social media dashboard template.
More report template galleries
Porter has a gallery for each channel, data source and tool.
- Social media report templates→
- Instagram Insights report templates→
Facebook Ads report templates→- Facebook competitors report templates→
- LinkedIn Pages report templates→
- Facebook Insights dashboard templates→
- Facebook Insights templates for Data Studio→
- Facebook Insights templates for Google Sheets→
- Claude dashboard templates→
Facebook Insights report template FAQ
How do I generate a Facebook Insights report?
Sign up free at Porter, connect your Facebook Page and open a template. In Claude, paste the install prompt and the report builds on your Page’s data in about 10 minutes; in a Porter dashboard, Data Studio or Google Sheets it fills in as soon as you pick your Page.
Are these Facebook Insights report templates free?
Yes. All 12 Porter Facebook Insights report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What is a Facebook Insights report?
A Facebook Insights report shows how a Facebook Page performed over a date range: followers, reach, impressions, engagement and the posts and videos behind them. Teams use it to see which content works and to report results to clients.
Can I export a Facebook Insights report to Excel or PDF?
Yes. Copy the Google Sheets template, refresh it with your Page, then choose File, Download, Microsoft Excel (.xlsx). Porter dashboards and Data Studio reports download as PDF.
Can I report on several Facebook Pages or clients?
Yes. Connect every Page you manage in Porter and switch between them with the Page filter, or compare them side by side in the social media templates.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free Facebook Insights report template
Pick a template, connect your Facebook Page for free and generate your first Facebook Insights report today.
Free plan · 14-day trial · No card needed