Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.
ActiveCampaign report template: Track key metrics like click-through rate, conversion rate, and ROI. Analyze customer acquisition cost and average order value. Segment by audience, campaign objectives, and timeline. Ideal for B2B, CRM, and email marketing teams seeking actionable insights through automation.
Track and measure key metrics with the Paid media Client presentation report template. Analyze conversion rates, CPA, ROI, and CTR. Segment by audience, channel, and KPIs. Break down data by age, gender, and location. Perfect for marketing teams leveraging Paid Media and Facebook Ads to achieve strategic goals.
Optimize your strategy with the Instagram Insights Reels report template. Analyze CTR, conversion rate, AOV, impressions, and reach. Segment by audience, media type, and objectives. Access data by hour, day, or year. Perfect for social media marketers to track key metrics and enhance performance using Instagram Insights and social media analytics.
Optimize your PPC strategy with this Advertising report template. Track CTR, conversion rate, and CPA across Facebook Ads, TikTok Ads, and Google Ads. Analyze demographics, psychographics, and geographics. Segment data by hour, day, or month. Perfect for marketing teams to measure performance and achieve goals using Google Analytics 4 insights.
Optimize your marketing strategy with this Omni-channel report template. Track metrics like conversion rate, ROAS, and AOV across CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Analyze customer demographics and behavior. Segment by timeframes for actionable insights. Perfect for marketing teams seeking unified analytics and performance measurement.
This Acquisition report template helps marketing teams track key metrics like conversion rate, ROI, and CTR. Analyze dimensions such as target audience and campaign goals. Integrate data from Google Analytics 4, Copy, and PPC. Ideal for measuring performance and refining strategies to meet specific objectives.
Optimize your PPC strategy with the Google Ads Peak hours report template. Track key metrics like conversion rate, CPC, and CTR. Analyze performance by campaign type, device, and time. Measure impressions and audience size during peak hours. Ideal for marketing teams to consolidate insights and achieve specific goals.
Get the actual LinkedIn Pages template used by Porter to monitor Social Media performance.
Get the actual Facebook Insights template used by Porter to monitor Social Media performance.
Analyze key metrics such as leads, conversion rates, and engagement with the Peso model report template. Evaluate campaign performance across Facebook Ads, Instagram Insights, and SEO. Segment by audience demographics and timeframes. Perfect for marketing teams to track e-commerce and social media strategies efficiently.
Optimize your social media strategy with this Facebook Insights report template. Track CTR, conversion rate, and engagement. Analyze metrics by age, gender, and location. View insights by hour, day, or month. Perfect for marketing teams to measure performance and achieve objectives.
Optimize your strategy with this Sales report template. Track metrics like conversion rate, cost per conversion, and CTR. Analyze geographical, time, and demographic breakdowns. Ideal for E-commerce and B2B marketing teams to measure performance and achieve goals effectively.
Measure key metrics with the Store performance report template. Analyze total revenue, conversion rates, and traffic sources. Segment by audience, marketing channels, and campaign objectives. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, Facebook Ads, and SEO. Perfect for marketing teams to track performance and optimize strategies.
Optimize your strategy with the Instagram Insights Hashtags report template. Analyze conversion rates, social media reach, and brand mentions. Segment by audience, channel, and time. Perfect for marketing teams to track key metrics and enhance performance using data from Instagram Insights and social media.
Optimize your strategy with this DTC report template. Track revenue, conversion rates, and cost per acquisition. Blend data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by demographics, behavior, and time. Perfect for marketing teams to measure key metrics and enhance E-commerce performance.
Track and measure key metrics with the Growth marketing report template. Analyze conversion rates, CPA, and ROI. Evaluate email and social media performance. Integrate data from Facebook Ads, Google Ads, and Google Analytics 4. Segment by demographics and behavior. Ideal for marketing teams to assess and optimize campaign performance efficiently.
Optimize B2B demand generation with this report template. Track conversion rates, cost per conversion, and click-through rates. Analyze social media shares and impressions. Integrate data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and time for strategic insights. Ideal for marketing teams focused on performance.
Get the actual Youtube template used by Porter to monitor Social Media performance.
Get the actual LinkedIn Pages template used by Porter to monitor Social Media performance.
Get the actual Facebook Ads E-commerce template used by Porter to monitor E-commerce performance.
A data analytics report is a document that consolidates data from multiple sources (e.g., databases, APIs, spreadsheets) to track and display key performance indicators (KPIs) (e.g., data accuracy, processing time, user engagement), enabling teams to monitor data performance and create presentations for stakeholders and executives.
Data analytics reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable data analytics report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive reports for CTOs, CIOs, and stakeholders show data's impact on business outcomes. Reviewed weekly, monthly, or quarterly, they include:
Manager reports have cross-system views with drill-downs to see performance by department, project, region, team member, and data source. They help align teams, define strategies, and include:
Operational reports for analysts and data engineers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational data analytics reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a data analytics report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your report. Common sources are databases, APIs, CRM systems, and cloud storage for data analytics.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.
You can follow these tutorials on connecting your data:
Choose from dozens of data analytics report templates in Google Sheets or Looker Studio, designed for use cases like data monitoring, performance tracking, and user engagement analysis.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom data points, CRM data, and all the fields and metrics that you define as "key performance indicators" and "outcomes".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your data analytics reporting use cases, such as data monitoring, performance tracking, and user engagement analysis.
Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your reports
To make your data analytics reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your data analytics reports:
Share your data analytics reports via links, PDF, schedule emails, and control permissions.
Data analytics reports should include a mix of data quality, performance, user engagement, and cost metrics and KPIs to fully understand the performance of data systems towards business goals. They include:
Data quality KPIs measure the integrity and reliability of data:
Performance KPIs compare your data processing outputs to the system capabilities, including:
User engagement KPIs measure the interaction with data systems:
Cost KPIs show the financial impact of your data systems:
To analyze these data analytics KPIs, segment them by:
