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Real Web Analytics dashboard example

Get the actual Web Analytics dashboard example used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Web Analytics dashboard example overview

With this Google Analytics 4 dashboard example, monitor specific metrics such as website traffic, bounce rate, and conversion rates. Break down the data to identify the top-performing pages, referral sources, or user demographics.

Suggest users share the dashboard via PDF, link, or email to influence teams or clients. This allows them to showcase the impact of marketing campaigns, the effectiveness of website redesigns, or the success of social media initiatives.

Answer questions like “Which marketing channel brings the highest conversions?” or “What is the average time spent on the website by different age groups?” Utilize the data to make data-driven decisions, optimize marketing strategies, and tailor user experiences.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion metrics

Engagement metrics

– Average session duration
– Pages per session
– Bounce rate

Visibility metrics

– Impressions
– Click-through rate (CTR)
– Average position

Dimensions

Campaign

– Campaign Name
– Campaign Source
– Campaign Medium

Audience

– Age
– Gender
– Device Category

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Google Analytics 4 report should include breaking down metrics by visibility, engagement, and conversion metrics. It should also segment data by campaign, channel, audience, content, objective, and date. For example, include the number of page views, average time on page, and conversion rate. Segment data by campaign to analyze the performance of different marketing campaigns. Segment data by channel to understand the effectiveness of various marketing channels. Segment data by audience to identify the demographics and behaviors of different user groups. Segment data by content to measure the performance of different content types. Segment data by objective to track the achievement of specific goals. Segment data by date to identify trends and patterns over time. Keep the report concise while including all these elements.
To analyze the web Analytics data, 1) choose your metrics and swaps in visibility metrics (such as page views), commitment (such as the bouncing rate) and conversion (such as transactions). 2) Add context comparing the costs, the range of dates, objectives, fees and reference points for this, for example, comparing this month’s conversion rate with that of the last month. 3) Segmentes the data per campaign, channel, audience, content, objective and date, for example, comparing the Facebook campaign commitment with Google Ads.
To build a Web Analytics dashboard, 1) connect your data and accounts such as Google Analytics, social media, and CRM. 2) Select the metrics to monitor performance like bounce rate, page views, and conversion rate. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaign, organic search, or paid ads. 4) Add filters or buttons to make your report interactive, like filtering by date range or user demographics. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Web Analytics dashboard is a visual representation of key metrics and data that provides insights into the performance of a website or online marketing efforts. It is significant for businesses as it helps in making data-driven decisions, tracking KPIs, and improving strategies. Tools like Google Analytics, Looker Studio, and Tableau are commonly used to create these dashboards, which typically include elements like traffic sources, page views, bounce rate, and conversion rates. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.