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Real Reach dashboard example

Get the actual Reach dashboard example used by Porter to monitor your Social Media performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Reach dashboard example overview

With this performance monitoring dashboard example, you can monitor specific metrics such as website traffic, conversion rates, and page load times. Break down the data by segmenting it based on geographic location, device type, or referral source.

Share the dashboard via PDF, link, or email to influence your teams or clients. For example, you can send a PDF report to your marketing team to showcase the success of a recent campaign or share a link with a client to demonstrate the impact of your services on their business.

Answer key questions with the data provided on the dashboard. For instance, you can analyze which marketing channels are driving the highest conversion rates, identify website performance issues that may be impacting user experience, or determine the effectiveness of your A/B testing experiments.

Maximize your insights and drive data-informed decisions with this versatile and user-friendly dashboard example.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion Rate
– Cost per Conversion
– Average Revenue per Conversion

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Average session duration

Visibility metrics

– Impressions
– Page views
– Click-through rate (CTR)

Dimensions

Campaign

– Target audience
– Advertising channels
– Campaign duration

Audience

– Age
– Gender
– Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Reach report should include metrics related to visibility, such as impressions and reach; engagement metrics like clicks, likes, shares, and comments; and conversion metrics such as conversions, leads generated, and purchases made. The data should be segmented by campaign, channel (e.g., social media platforms), audience demographics, content type, objective (e.g., awareness, sales), and date. For example, a Reach report may show that a specific campaign on Instagram targeting millennial women generated 100,000 impressions, 5,000 clicks, and 200 conversions within a specific period.
To analyze reach data, 1) choose visibility metrics such as impressions and reach, engagement metrics like likes and comments, and conversion metrics such as click-through rates. Break them down by campaign, channel, audience, content, objective, and date. For example, analyze impressions and reach on Facebook and Instagram separately for a specific campaign within a given date range. 2) Add context by comparing costs, date ranges, goals, and rates. Compare the click-through rate of different campaigns against the industry benchmark for better context. 3) Segment data by campaign, channel, audience, content, objective, and date. For example, compare engagement metrics of different content pieces based on various objectives like brand awareness or lead generation.
To build a Reach dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook, or Instagram. 2) Select metrics such as impressions, unique visitors, and reach to monitor performance. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date. For example, you can segment data by a specific marketing campaign or a particular product. 4) Add filters or buttons to make your report interactive, such as a date range filter or a channel filter. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Reach dashboard is a visual tool that displays key metrics related to a business’s audience reach, such as impressions, clicks, and conversions. It is significant for businesses as it helps them monitor and optimize their marketing efforts in real-time. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like data graphs, KPIs, and trend analyses. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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