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Real Omni-channel dashboard example

Get the actual Omni-channel dashboard example used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Omni-channel dashboard example overview

With this Omni-channel dashboard example, you can monitor specific metrics to effectively track performance. For example, you can monitor customer satisfaction scores, sales conversion rates, and average response times. To further analyze the data, you can segment it by channels, such as website, social media, and phone.

To influence teams or clients, suggest sharing the dashboard findings through PDF, links, or email. This allows you to showcase the impact of different channels on customer experience and make informed decisions.

Furthermore, this dashboard enables you to answer crucial questions. For instance, you can identify which channel generates the highest revenue or determine the effectiveness of your marketing campaigns across various channels. Gain actionable insights to optimize your omni-channel strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Return on Ad Spend (ROAS)
– Average order value (AOV)

Engagement metrics

– Conversion rate
– Click-through rate
– Average session duration

Visibility metrics

– Website traffic
– Social media reach
– Email open rate

Dimensions

Campaign

– Customer demographics: age, gender, location
– Customer psychographics: interests, values, lifestyle
– Customer behavior: purchase history, frequency of engagement, preferred channels

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Omni-channel report should include breaking down metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics could include impressions and reach, engagement metrics could include likes and comments, and conversion metrics could include click-through rates and conversions.
To analyze omni-channel data, start by choosing metrics such as visibility (impressions, reach), engagement (likes, comments), and conversion (click-through rate, conversion rate). Break them down by these categories. Next, add context by comparing against costs (cost per click, cost per conversion), date range (comparison of performance over time), goals (benchmarking against target conversion rate), rates (engagement rate, click-through rate), and benchmarks specific to the industry. Then, segment the data by campaign (performance of individual campaigns), channel (performance across different channels like social media, email), audience (demographics, behavior), content (performance of different content types), objective (awareness, lead generation), and date (comparison of different time periods). For example, analyze engagement metrics for a specific campaign on social media and compare them against the industry average engagement rate.
To build an Omni-channel dashboard, 1) connect your data and accounts from various channels like social media, email, website, and offline stores. 2) Select metrics such as conversion rates, customer acquisition costs, and customer lifetime value to monitor performance. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date. For example, you can segment data by a specific social media campaign, targeting a particular audience, during a certain period. 4) Add filters or buttons to make your report interactive, such as filtering data by region or product category. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

An Omni-channel dashboard is a centralized platform that integrates and displays data from various marketing channels, enabling businesses to monitor and analyze their performance in real-time. It is significant for businesses as it provides a holistic view of their marketing efforts, helping them make data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like traffic sources, customer behavior, conversion rates, and ROI. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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