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With this marketing performance dashboard example, you can monitor specific metrics such as website traffic, conversion rates, and social media engagement. For performance monitoring, you can track the number of leads generated per campaign, the cost per acquisition, and the return on investment for different marketing channels. Segment the data by demographics, channels, or campaigns to identify which strategies are bringing the best results.
Enable users to share the dashboard via PDF, link, or email so they can easily influence their teams or clients. By sharing the data, you can showcase the success of a recent campaign, demonstrate the impact of marketing efforts, or present recommendations for future strategies. For example, you can share the dashboard with the sales team to show them the leads generated from marketing campaigns, or with clients to illustrate the overall performance of their marketing campaigns.
Utilize the data from this dashboard to answer important questions. For instance, you can determine which marketing channels are driving the most conversions, identify the target audience that shows the highest engagement, or understand the impact of different marketing campaigns on website traffic. By having these insights, you can make data-driven decisions, optimize marketing strategies, and allocate resources effectively.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion rate
– Cost per conversion
– Average order value
– Click-through rate
– Conversion rate
– Social media engagement rate
– Website traffic
– Organic search rankings
– Social media followers
– Target audience
– Channels
– Conversion rate
– Demographics
– Psychographics
– Geographic location
100% custom charts
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Custom metrics
All-time historical data
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Filters
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Goals
Data blending
A Marketing Performance Dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track and measure their marketing efforts effectively. It is significant for businesses as it provides real-time data monitoring, which aids in making informed decisions and strategies. Tools commonly used to create one include Looker Studio, Tableau, and Power BI, with key elements typically including traffic sources, conversion rates, customer acquisition costs, and ROI. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.