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Best Social Media Competitors dashboard templates for marketing teams and agencies (2025)

Free, white-label Social Media Competitors dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
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Social Media competitors Dashboard template

Introducing the Social Media Competitors Dashboard Template, a powerful tool designed for analyzing and comparing public data across multiple social media platforms. This template provides insights into your competitors’ performance on platforms such as Instagram, Facebook, LinkedIn, Google Business Profile, Pinterest, and TikTok.

Utilize this dashboard to access:

  • Instagram Public Data: Track follower growth, engagement rates, and content performance.
  • Facebook Insights: Analyze page likes, post reach, and audience demographics.
  • LinkedIn Pages: Monitor company page followers, post interactions, and industry benchmarks.
  • Google Business Profile: Evaluate customer reviews, search visibility, and local engagement.
  • Pinterest: Assess pin performance, audience interests, and traffic sources.
  • TikTok: Examine video views, follower trends, and engagement metrics.

This template is designed to provide a structured overview of your competitors’ social media strategies, allowing you to make informed decisions based on real-time data.

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Social Media Client presentation Dashboard template

The Social Media Client Presentation Dashboard template is designed for agencies managing multiple social media platforms. It provides a structured overview of public data and insights from various social media channels.

Instagram Public Data and Instagram Insights offer detailed analytics on audience engagement and content performance. This includes metrics such as likes, comments, and follower growth.

Facebook Insights deliver data on page interactions, post reach, and demographic information, allowing for a thorough analysis of audience behavior.

For LinkedIn Pages, the dashboard presents data on post engagement, follower demographics, and page views, facilitating a deeper understanding of professional audience interactions.

Google Business Profile metrics include search visibility, customer actions, and review analytics, providing a comprehensive view of business presence on Google.

The dashboard also integrates data from Pinterest and TikTok, offering insights into pin performance, video views, and audience engagement trends.

  • Track and compare performance across multiple platforms.
  • Access detailed insights for strategic decision-making.
  • Utilize data-driven reports for client presentations.
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Instagram Insights competitors Dashboard template

Introducing the Instagram Insights Competitors Dashboard Template, a powerful tool designed for social media analysts and marketers. This template provides a structured approach to monitor and analyze public Instagram data, offering valuable insights into your competitors’ performance.

With this dashboard, you can:

  • Track Competitor Engagement: Monitor likes, comments, and shares to understand audience interaction.
  • Analyze Content Strategy: Evaluate the types of content that drive engagement and identify trends.
  • Compare Growth Metrics: Assess follower growth rates and engagement ratios to gauge market position.

Utilize this template to streamline your social media strategy by leveraging Instagram public data effectively. Stay informed and make data-driven decisions with ease.

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Facebook Insights competitors Dashboard template

The Facebook Insights Competitors Dashboard template provides a structured approach to analyzing your competitors’ performance on Facebook. This tool leverages Facebook Public Data to offer insights into various metrics.

With this dashboard, you can:

  • Track engagement metrics such as likes, shares, and comments.
  • Analyze audience demographics to understand the reach and influence of competitors.
  • Monitor content performance to identify successful strategies.

Utilize this template to gain a competitive edge by understanding how your competitors interact with their audience and what content resonates most effectively.

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Competitors analysis Dashboard template

The Competitors Analysis Dashboard template provides a structured approach to evaluating your market position using Instagram Public Data and Facebook Public Data. This template is designed for marketing professionals seeking to leverage social media insights for strategic decision-making.

Utilize Instagram Insights and Facebook Insights to track and compare competitor performance. The dashboard offers a detailed view of various metrics, enabling you to understand competitor strategies and audience engagement.

  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor changes in follower counts to assess brand popularity.
  • Content Performance: Evaluate the effectiveness of different content types and posting frequencies.
  • Audience Demographics: Compare age, gender, and location data to identify target market segments.

This dashboard template is an essential tool for marketers aiming to optimize their social media strategies by understanding competitive dynamics and audience preferences.

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What is a social media competitors dashboard?

A social media competitors dashboard is an interface tool that consolidates data from multiple sources (e.g., Facebook, Instagram, Twitter) to track and display key performance indicators (KPIs) (e.g., engagement rate, follower growth, share of voice), enabling teams and agencies to monitor competitors' social media performance and create presentations for clients and executives. 

Social media competitors dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a social media competitors dashboard?

An actionable social media competitors dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive social media competitors dashboards

Executive dashboards for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

  • Competitor performance analysis: by platform, using metrics like engagement rate and follower growth.
  • Share of voice analysis: comparing brand mentions and visibility against competitors.
  • Sentiment analysis: understanding public perception of competitors.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Social media manager dashboards

Manager dashboards have cross-platform views with drill-downs to see performance by competitor, region, and content type. They help align teams, define tactics, and include:

  • Cross-platform reporting: overall competitor performance across social media platforms.
  • Trend tracking: compare current trends vs competitors.
  • Content strategy analysis for identifying successful content types and topics.
  • Audience engagement analysis for understanding competitor audience interactions.

Operational Social Media Dashboards

Operational dashboards for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, engagement rate.
  • Follower metrics: growth, demographics, interests.
  • Content performance: top-performing posts, hashtags, and topics.
  • Sentiment: positive, negative, neutral mentions.

Operational social media dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a social media competitors dashboard?

To build a social media competitors dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Facebook, Instagram, Twitter for social media performance, and social listening tools for sentiment analysis.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of social media competitors dashboard templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth tracking, and sentiment analysis. 

Learn to copy Looker Studio templates. 

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, competitor analysis data, and all the fields and metrics that you define as "engagement" and "reach".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your social media reporting use cases, such as engagement monitoring, follower growth tracking, and sentiment analysis. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Engagement rate, follower growth, mentions, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, platform, content type, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your social media competitors dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your social media dashboards:

Share

Share your social media dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a social media competitors dashboard?

Social media competitors dashboards should include a mix of visibility, engagement, sentiment, and share of voice metrics and KPIs to fully understand the performance of competitors' social media strategies. They include:

Social media KPIs measure the competitive landscape across platforms: 

  • Visibility metrics: impressions, reach, follower count
  • Engagement metrics: likes, comments, shares, engagement rate
  • Sentiment metrics: positive, negative, neutral mentions

Efficiency KPIs compare your social media outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase) 

Effectiveness KPIs compare the input with the output from one stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

To analyze these social media KPIs, segment them by:

  • Platform: Facebook, Instagram, Twitter
  • Time: Hourly, daily, weekly, monthly
  • Content: type, topic, hashtag
  • Audience: geo, demographics, interests, behavior

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Tutorials

Looker Studio templates

Google Sheets templates

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