Best KPI tracking dashboard templates for marketing teams and agencies (2025)

Free, white-label KPI tracking dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Content marketing Dashboard template

The Content Marketing Dashboard Template is designed to provide marketers with a streamlined view of their content performance using Google Analytics 4. This template integrates essential metrics and dimensions to help you track and analyze your content marketing efforts effectively.

With this dashboard, you can:

  • Monitor user engagement metrics such as page views, session duration, and bounce rate.
  • Analyze traffic sources to understand where your audience is coming from and how they interact with your content.
  • Evaluate conversion rates to measure the success of your content in driving desired actions.
  • Track audience demographics to tailor your content strategy to your target audience.

This template leverages the advanced capabilities of Google Analytics 4 to provide a detailed overview of your content marketing performance, enabling data-driven decision-making.

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Facebook Insights Dashboard template

The Facebook Insights Dashboard template provides a structured view of your social media performance metrics. This tool is designed to help you track and analyze your Facebook page’s data effectively.

With this dashboard, you can:

  • Monitor audience engagement through metrics such as likes, shares, and comments.
  • Analyze post reach and impressions to understand content visibility.
  • Track follower growth over time to assess audience expansion.
  • Evaluate page performance with detailed insights into user demographics and behavior.

This template integrates seamlessly with your existing data sources, providing a centralized location for all your Facebook Insights. Utilize this dashboard to make informed decisions and optimize your social media strategy.

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Google Business Profile Reviews Dashboard template

The Google Business Profile Reviews Dashboard template is designed for businesses focusing on Local SEO strategies. This dashboard provides a centralized view of your Google Business Profile reviews, allowing you to monitor and manage customer feedback effectively.

With this template, you can:

  • Track the number of reviews over time to understand trends in customer feedback.
  • Analyze the average rating to gauge overall customer satisfaction.
  • Identify common themes in reviews to address customer concerns and improve service.
  • Monitor response rates to ensure timely engagement with customers.

Utilize this dashboard to maintain a strong online presence and improve your business’s visibility in local search results.

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Paid media Dashboard template

This Paid Media Dashboard Template is designed for marketers managing campaigns across multiple platforms. It integrates data from PPC channels such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Utilize this dashboard to track and analyze performance metrics from Google Analytics 4 and Base. The template provides a centralized view of your advertising efforts, allowing for data-driven decision-making.

  • Google Ads: Monitor impressions, clicks, and conversion rates.
  • Facebook Ads: Analyze audience engagement and ad spend.
  • LinkedIn Ads: Evaluate lead generation and campaign reach.
  • TikTok Ads: Track video views and user interactions.
  • Twitter Ads: Assess tweet engagement and follower growth.

This template is ideal for marketers seeking to consolidate their advertising data into a single, actionable view.

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Shopify Dashboard template

The Shopify Dashboard Template is designed to provide a streamlined overview of your e-commerce operations. This template integrates seamlessly with Shopify, offering a centralized hub for monitoring and managing your online store’s performance.

With this dashboard, you can:

  • Track Sales Data: Access real-time sales figures and analyze trends over time.
  • Monitor Inventory Levels: Keep an eye on stock availability to ensure timely restocking and avoid stockouts.
  • Analyze Customer Behavior: Gain insights into customer purchasing patterns and preferences.
  • Review Marketing Campaigns: Evaluate the effectiveness of your marketing efforts and adjust strategies accordingly.

This template is an essential tool for any Shopify store owner looking to maintain a competitive edge in the e-commerce landscape.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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Facebook Insights competitors Dashboard template

The Facebook Insights Competitors Dashboard template provides a structured approach to analyzing your competitors’ performance on Facebook. This tool leverages Facebook Public Data to offer insights into various metrics.

With this dashboard, you can:

  • Track engagement metrics such as likes, shares, and comments.
  • Analyze audience demographics to understand the reach and influence of competitors.
  • Monitor content performance to identify successful strategies.

Utilize this template to gain a competitive edge by understanding how your competitors interact with their audience and what content resonates most effectively.

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HubSpot Dashboard template

The HubSpot Dashboard Template is designed for B2B companies focusing on CRM and Email Marketing. This template provides a structured view of your marketing and sales data, enabling you to track and analyze your funnels and inbound marketing efforts effectively.

With this dashboard, you can:

  • Monitor lead generation and conversion rates through detailed funnel analysis.
  • Track email campaign performance metrics, including open rates and click-through rates.
  • Analyze customer interactions and engagement within the HubSpot CRM.

Utilize this template to align your marketing strategies with your business objectives, ensuring a data-driven approach to inbound marketing.

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Paid media Creative performance Dashboard template

The Paid Media Creative Performance Dashboard template is designed for marketers managing campaigns across multiple platforms such as PPC, TikTok Ads, Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.

This dashboard provides a centralized view of your advertising efforts, allowing you to track and analyze performance metrics in real-time. It supports:

  • Impressions and Clicks tracking for visibility and engagement analysis.
  • Cost-per-click (CPC) and Cost-per-acquisition (CPA) metrics for budget management.
  • Conversion rates to measure the effectiveness of your ad creatives.
  • Platform-specific insights for TikTok, Google, Facebook, LinkedIn, and Twitter.

Utilize this dashboard to streamline your reporting process and make data-driven decisions for optimizing your ad campaigns.

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Shopify Attribution Dashboard template

The Shopify Attribution Dashboard template is designed for e-commerce businesses using Shopify to track and analyze their marketing efforts. This dashboard provides a detailed view of how different marketing channels contribute to sales and customer acquisition.

With this template, you can:

  • Track PPC Campaigns: Monitor the performance of your pay-per-click campaigns across various platforms.
  • Analyze Attribution Models: Understand the impact of different attribution models on your sales data.
  • Visualize Customer Journeys: Gain insights into the paths customers take before making a purchase.
  • Measure ROI: Calculate the return on investment for each marketing channel.

This dashboard integrates seamlessly with Shopify, providing real-time data and analytics to help you make informed decisions about your marketing strategies.

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CRM Dashboard template

The CRM Dashboard Template is designed for B2B companies focusing on CRM and Email Marketing strategies. This template integrates seamlessly with platforms like HubSpot, Mailchimp, and ActiveCampaign, providing a centralized view of your sales and marketing activities.

Utilize this dashboard to:

  • Track and manage sales pipelines efficiently.
  • Monitor email marketing campaigns and their performance metrics.
  • Analyze customer interactions and engagement levels.
  • Access real-time data from HubSpot and other CRM tools.

This template serves as a foundational base for businesses aiming to streamline their CRM processes and optimize their email marketing efforts.

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Google Ads Dashboard template

The Google Ads Dashboard Template is designed for PPC professionals seeking to streamline their advertising efforts. This template provides a structured view of your Google Ads data, allowing for quick analysis and decision-making.

Features include:

  • Campaign Performance Metrics: Track impressions, clicks, and conversions to assess the effectiveness of your campaigns.
  • Cost Analysis: Monitor your ad spend and cost-per-click to manage your budget effectively.
  • Conversion Tracking: Evaluate conversion rates and return on ad spend to optimize your strategies.
  • Keyword Insights: Analyze keyword performance to refine targeting and improve ad relevance.

This template is an essential tool for managing and optimizing your Google Ads campaigns, providing clear insights into your advertising performance.

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What is a KPI tracking dashboard?

A KPI tracking dashboard is an interface tool that consolidates data from multiple sources (e.g., CRM systems, financial software, project management tools) to track and display key performance indicators (KPIs) (e.g., revenue growth, customer satisfaction, project completion rates), enabling teams and organizations to monitor performance and create presentations for stakeholders and executives. 

KPI tracking dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a KPI tracking dashboard?

An actionable KPI tracking dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive KPI dashboards

Executive dashboards for CEOs, CFOs, and board members show the organization's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Financial performance analysis: revenue, profit margins, and cost analysis.
  • Customer metrics: customer satisfaction, retention rates, and net promoter scores.
  • Operational efficiency: productivity metrics, project completion rates, and resource utilization.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Manager KPI dashboards

Manager dashboards have cross-departmental views with drill-downs to see performance by team, project, region, and time period. They help align teams, define strategies, and include:

  • Performance reporting: overall performance, department, or region reporting across metrics.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues 
  • Benchmarking for performance comparison.
  • Resource allocation and utilization analysis

Operational KPI Dashboards

Operational dashboards for analysts and team leaders have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Project management: task completion, deadlines, and resource allocation.
  • Customer service: response times, resolution rates, and customer feedback.
  • Sales: lead conversion rates, sales cycle length, and pipeline health.
  • Production: output rates, quality control metrics, and downtime analysis.

Operational KPI dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a KPI tracking dashboard?

To build a KPI tracking dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email. 

Here’s the breakdown: 

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are CRM systems for customer data, financial software for revenue and cost data, and project management tools for operational metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard. 

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of KPI tracking dashboard templates in Google Sheets or Looker Studio, designed for use cases like financial analysis, customer satisfaction tracking, and operational efficiency monitoring. 

Learn to copy Looker Studio templates

While templates are the starting point. Make them specific for your business or organization. Map your specific metrics, especially custom KPIs, CRM data, financial metrics, and all the fields and metrics that you define as "performance indicators" and "goals".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your KPI tracking use cases, such as financial analysis, customer satisfaction tracking, and operational efficiency monitoring. 

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps: 

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Revenue, customer satisfaction, project completion rates, etc.). 
  3. Choose breakdowns to segment your data (e.g. by date, department, project, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your KPI tracking dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand. 

Follow these tutorials to design your KPI tracking dashboards:

Share

Share your KPI tracking dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a KPI tracking dashboard?

KPI tracking dashboards should include a mix of financial, customer, operational, and strategic metrics to fully understand the performance of the organization towards business goals. They include:

Financial KPIs measure the financial health and performance of the organization: 

  • Revenue metrics: total revenue, revenue growth, recurring revenue
  • Cost metrics: operational costs, cost of goods sold, overhead expenses
  • Profitability metrics: gross profit, net profit, EBITDA

Customer KPIs measure customer satisfaction and engagement, including:

  • Satisfaction: customer satisfaction score (CSAT), net promoter score (NPS)
  • Retention: customer retention rate, churn rate
  • Engagement: customer lifetime value (CLV), average order value (AOV) 

Operational KPIs measure the efficiency and effectiveness of operations:

  • Productivity: output per hour, task completion rate
  • Quality: defect rates, error rates
  • Efficiency: resource utilization, cycle time

Strategic KPIs show the alignment with long-term goals:

  • Growth: market share, new customer acquisition
  • Innovation: number of new products, R&D investment
  • Employee: employee satisfaction, turnover rate

To analyze these KPIs, segment them by:

  • Department: sales, marketing, operations, finance
  • Time: Hourly, daily, weekly, monthly
  • Project: phase, milestone
  • Region: branch, location
  • Customer: demographics, behavior, segment
  • Product: category, lifecycle stage