Best Instagram Insights dashboard templates for marketing teams and agencies (2025)

Free, white-label Instagram Insights dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

Social Media Post performance Dashboard template

Introducing the Social Media Post Performance Dashboard template, designed for seamless integration with platforms like Instagram Insights, Facebook Insights, LinkedIn Pages, TikTok, Google Business Profile, and Pinterest.

This dashboard provides a centralized view of your social media metrics, allowing you to track and analyze performance across multiple channels.

  • Instagram Insights: Monitor engagement rates, follower growth, and content reach.
  • Facebook Insights: Analyze post interactions, audience demographics, and page views.
  • LinkedIn Pages: Evaluate post impressions, click-through rates, and follower analytics.
  • TikTok: Track video views, likes, shares, and audience engagement.
  • Google Business Profile: Review customer interactions, search visibility, and profile visits.
  • Pinterest: Assess pin performance, audience insights, and traffic sources.

Utilize this dashboard to streamline your social media strategy and make informed decisions based on real-time data.

Get dashboard template »

Social Media Engagement Dashboard template

The Social Media Engagement Dashboard template provides a centralized platform for tracking and analyzing performance across multiple social media channels. This tool is designed for marketers and social media managers who need to monitor and report on engagement metrics.

With this dashboard, users can access insights from:

  • Instagram Insights – Analyze follower growth, post engagement, and story interactions.
  • Facebook Insights – Track page likes, post reach, and audience demographics.
  • LinkedIn Pages – Monitor visitor analytics, post performance, and follower trends.
  • TikTok – Evaluate video views, follower activity, and engagement rates.
  • Google Business Profile – Review customer interactions, search visibility, and review metrics.
  • Pinterest – Assess pin performance, audience insights, and traffic sources.

This dashboard aggregates data to provide a holistic view of social media performance, allowing for data-driven decision-making and strategic planning.

Get dashboard template »

Social Media Client presentation Dashboard template

The Social Media Client Presentation Dashboard template is designed for agencies managing multiple social media platforms. It provides a structured overview of public data and insights from various social media channels.

Instagram Public Data and Instagram Insights offer detailed analytics on audience engagement and content performance. This includes metrics such as likes, comments, and follower growth.

Facebook Insights deliver data on page interactions, post reach, and demographic information, allowing for a thorough analysis of audience behavior.

For LinkedIn Pages, the dashboard presents data on post engagement, follower demographics, and page views, facilitating a deeper understanding of professional audience interactions.

Google Business Profile metrics include search visibility, customer actions, and review analytics, providing a comprehensive view of business presence on Google.

The dashboard also integrates data from Pinterest and TikTok, offering insights into pin performance, video views, and audience engagement trends.

  • Track and compare performance across multiple platforms.
  • Access detailed insights for strategic decision-making.
  • Utilize data-driven reports for client presentations.
Get dashboard template »

Social Media Dashboard template

Introducing the Social Media Dashboard Template, designed for seamless integration with platforms like Instagram Insights, Facebook Insights, LinkedIn Pages, TikTok, Google Business Profile, and Pinterest.

This template provides a centralized hub for monitoring and analyzing your social media performance. It supports:

  • Instagram Insights for tracking engagement metrics and audience demographics.
  • Facebook Insights to evaluate post reach and interaction statistics.
  • LinkedIn Pages for assessing follower growth and content engagement.
  • TikTok analytics to understand video performance and audience trends.
  • Google Business Profile for visibility and customer interaction data.
  • Pinterest metrics to measure pin performance and audience reach.

Utilize this dashboard to streamline your social media strategy and make informed decisions based on real-time data.

Get dashboard template »

Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

Get dashboard template »

Multi-channel Marketing performance Dashboard template

The Multi-channel Marketing Performance Dashboard template provides a centralized view of your marketing efforts across various platforms. This dashboard integrates data from Google Analytics 4, Instagram Insights, Google Ads, YouTube, Facebook Insights, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

With this template, you can:

  • Track SEO performance and analyze website traffic using Google Analytics 4.
  • Monitor social media engagement and audience growth through Instagram and Facebook Insights.
  • Evaluate advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.
  • Analyze video content performance on YouTube.

This dashboard template is designed to provide actionable insights by consolidating data from multiple channels, allowing for a streamlined analysis of marketing strategies and outcomes.

Get dashboard template »

Instagram Insights Post performance Dashboard template

The Instagram Insights Post Performance Dashboard template provides a structured view of your Instagram post analytics. This tool is designed for social media managers and marketers who need to track and analyze post performance metrics efficiently.

Features include:

  • Engagement Metrics: Analyze likes, comments, and shares to understand audience interaction.
  • Reach and Impressions: Monitor how many users see your posts and how often they appear on screens.
  • Follower Growth: Track changes in follower count over time to assess audience expansion.
  • Content Performance: Compare different types of content to determine what resonates with your audience.

This dashboard template is essential for data-driven decision-making, allowing users to optimize their Instagram strategy based on real-time insights.

Get dashboard template »

Instagram Insights KPIs Dashboard template

The Instagram Insights KPIs Dashboard template is designed for social media managers and marketers to track and analyze Instagram performance metrics effectively. This dashboard provides a clear view of your Instagram account’s performance, helping you make informed decisions.

Features include:

  • Follower Growth: Monitor changes in your follower count over time to understand audience trends.
  • Engagement Metrics: Analyze likes, comments, and shares to gauge audience interaction with your content.
  • Reach and Impressions: Track how many people see your posts and how often they are viewed.
  • Content Performance: Evaluate which posts perform best to optimize future content strategies.
  • Story Insights: Review story views and interactions to enhance your Instagram Stories strategy.

This dashboard is an essential tool for anyone looking to optimize their Instagram strategy by focusing on measurable outcomes and data-driven insights.

Get dashboard template »

Instagram Insights Audience Dashboard template

The Instagram Insights Audience Dashboard template provides a structured view of your audience metrics, allowing for data-driven decision-making. This template is designed to integrate seamlessly with your social media strategy, offering a clear snapshot of your audience demographics and engagement patterns.

Features include:

  • Demographic Breakdown: Analyze age, gender, and location data to understand your audience composition.
  • Engagement Metrics: Track likes, comments, and shares to gauge audience interaction.
  • Follower Growth: Monitor trends in follower count over time to assess growth strategies.
  • Content Performance: Evaluate which posts resonate most with your audience.

This dashboard is essential for marketers aiming to optimize their Instagram presence by leveraging audience insights effectively.

Get dashboard template »

Instagram Insights Dashboard template

The Instagram Insights Dashboard template provides a structured view of your Instagram performance metrics. This tool is designed for social media managers and marketers who need to track and analyze Instagram data efficiently.

Features include:

  • Engagement Metrics: Monitor likes, comments, and shares to understand audience interaction.
  • Follower Growth: Track changes in follower count over time to assess growth trends.
  • Content Performance: Analyze which posts are performing best based on reach and engagement.
  • Demographic Insights: Gain insights into the age, gender, and location of your audience.

This dashboard is essential for making data-driven decisions and optimizing your Instagram strategy.

Get dashboard template »

Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

Get dashboard template »

Community manager Dashboard template

The Community Manager Dashboard template is designed for social media professionals managing multiple platforms. This template provides a centralized view of Instagram Insights, Facebook Insights, LinkedIn Pages, Google Business Profile, Pinterest, and TikTok.

With this dashboard, users can:

  • Track engagement metrics across all platforms.
  • Analyze audience demographics and behavior.
  • Monitor content performance and trends.
  • Access real-time data for informed decision-making.

This tool is essential for maintaining a cohesive social media strategy and ensuring consistent brand messaging across various channels.

Get dashboard template »

What is an Instagram Insights dashboard?

An Instagram Insights dashboard is an interface tool that consolidates data from Instagram to track and display key performance indicators (KPIs) (e.g., engagement rate, reach, follower growth), enabling teams and agencies to monitor account performance and create presentations for clients and executives.

Instagram Insights dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Insights dashboard?

An actionable Instagram Insights dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram dashboards

Executive dashboards for CMOs, CEOs, and clients show Instagram's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

  • Engagement analysis: by post type, using metrics like likes, comments, and shares.
  • Follower growth analysis: track new followers, unfollows, and net growth over time.
  • Content performance analysis: identify top-performing posts and stories.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram manager dashboards

Manager dashboards have detailed views with drill-downs to see performance by post, story, audience segment, and campaign. They help align teams, define tactics, and include:

  • Content reporting: overall performance of posts, stories, and reels.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for benchmarking against similar accounts.
  • Audience research: demographics, interests, and behavior.

Operational Instagram Dashboards

Operational dashboards for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Engagement: likes, comments, shares, saves.
  • Reach: impressions, reach, profile visits.
  • Content: post metrics, story views, reel plays.

Operational Instagram dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Instagram Insights dashboard?

To build an Instagram Insights dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Instagram for social media analytics and other platforms for additional insights.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Insights dashboard templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., likes, comments, reach, impressions, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your Instagram dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram dashboards:

Share

Share your Instagram dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Insights dashboard?

Instagram Insights dashboards should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your Instagram account towards business goals. They include:

Instagram KPIs measure the engagement and reach process:

  • Visibility metrics: impressions, reach, profile visits
  • Engagement metrics: likes, comments, shares, saves
  • Growth metrics: follower growth, new followers, unfollows

To analyze these Instagram KPIs, segment them by:

  • Time: Hourly, daily, weekly, monthly
  • Content: post type, format, topic
  • Audience: demographics, interests, behavior