Best Content performance dashboard templates for marketing teams and agencies (2025)

Free, white-label Content performance dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.

SEO Dashboard template

The SEO Dashboard Template is designed to streamline your SEO strategy by integrating data from Google Search Console and other analytics tools. This template provides a centralized view of your website’s performance metrics, enabling data-driven decisions for content marketing and branding.

Features include:

  • Google Search Console Integration: Automatically pull search performance data to monitor clicks, impressions, and average position.
  • Content Performance Analysis: Evaluate the effectiveness of your content marketing efforts by tracking page views, bounce rates, and user engagement.
  • Brand Visibility Metrics: Assess your brand’s online presence with insights into search queries and audience demographics.

Utilize this dashboard to align your SEO efforts with business objectives, ensuring a cohesive approach to improving search rankings and online visibility.

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Peso model Dashboard template

The PESO Model Dashboard template provides a structured approach to analyzing and managing your social media and digital marketing efforts. This template integrates various platforms and metrics to offer a holistic view of your marketing performance.

Social Media Insights are gathered from platforms like Instagram, Facebook, LinkedIn, Pinterest, and TikTok. These insights help in understanding audience engagement and content reach.

  • Instagram Insights: Track follower growth, engagement rates, and content interactions.
  • Facebook Insights: Analyze page views, post reach, and audience demographics.
  • LinkedIn Pages: Monitor page followers, post performance, and professional engagement.
  • Pinterest: Evaluate pin impressions, saves, and audience trends.
  • TikTok: Assess video views, likes, and follower activity.

E-commerce Metrics are integrated to track sales conversions and customer interactions across social platforms, providing a direct link between social media efforts and revenue generation.

SEO Performance is monitored to ensure that content is optimized for search engines, driving organic traffic to your digital assets.

This dashboard template is designed for marketers looking to streamline their reporting process and gain actionable insights from their digital marketing activities.

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Content performance Dashboard template

The Content Performance Dashboard template integrates data from multiple social media platforms and analytics tools to provide a detailed overview of content metrics. This dashboard is designed for marketers and analysts who need to track and analyze content performance across various channels.

Data Sources:

  • Google Analytics 4
  • Instagram Insights
  • Facebook Insights
  • LinkedIn Pages
  • Google Business Profile
  • Pinterest
  • TikTok

Features:

  • Aggregated metrics from multiple platforms
  • Visual representation of engagement trends
  • Comparative analysis of content performance
  • Customizable views for specific social media channels

This dashboard template is essential for tracking social media content performance, providing insights into audience engagement, reach, and conversion metrics.

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Content marketing Dashboard template

The Content Marketing Dashboard Template is designed to provide marketers with a streamlined view of their content performance using Google Analytics 4. This template integrates essential metrics and dimensions to help you track and analyze your content marketing efforts effectively.

With this dashboard, you can:

  • Monitor user engagement metrics such as page views, session duration, and bounce rate.
  • Analyze traffic sources to understand where your audience is coming from and how they interact with your content.
  • Evaluate conversion rates to measure the success of your content in driving desired actions.
  • Track audience demographics to tailor your content strategy to your target audience.

This template leverages the advanced capabilities of Google Analytics 4 to provide a detailed overview of your content marketing performance, enabling data-driven decision-making.

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Acquisition Dashboard template

The Acquisition Dashboard template is designed for marketers utilizing Google Analytics 4 to track and analyze their marketing efforts. This dashboard provides insights into various marketing channels, including Content Marketing and PPC campaigns.

With this dashboard, users can:

  • Monitor traffic sources and understand which channels drive the most visitors.
  • Analyze user behavior and engagement metrics to optimize marketing strategies.
  • Track the performance of PPC campaigns and assess ROI.
  • Evaluate the effectiveness of content marketing efforts through detailed analytics.

Utilize this dashboard to make data-driven decisions and improve marketing outcomes by leveraging the capabilities of Google Analytics 4.

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What is a content performance dashboard?

A content performance dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, social media platforms, content management systems) to track and display key performance indicators (KPIs) (e.g., page views, engagement rates, content shares), enabling teams to monitor content effectiveness and create presentations for stakeholders.

Content performance dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a content performance dashboard?

An actionable content performance dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive content dashboards

Executive dashboards for CMOs, CEOs, and stakeholders show content's impact on business goals. Reviewed weekly, monthly, or quarterly, they include:

  • Content ROI analysis: by channel, using attribution for large budgets.
  • Engagement analysis: average time on page, bounce rate, and interaction metrics.
  • Cohort analysis: user retention and engagement by content type or publication date.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Content manager dashboards

Manager dashboards have cross-channel views with drill-downs to see performance by content type, author, region, and publication date. They help align teams, define strategies, and include:

  • Cross-channel reporting: overall content performance across platforms.
  • Goal tracking: compare current performance vs objectives.
  • Audits for prioritization and spotting issues.
  • Competitive analysis for content strategy mapping.
  • Topic, keyword, content, audience research

Operational Content Dashboards

Operational dashboards for analysts and content managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • SEO: keyword/page rankings, impressions, clicks, speed, errors, backlinks.
  • Social: post metrics, follower growth, engaging topics/hashtags.
  • Email: delivery, open, click-through rates.

Operational content dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a content performance dashboard?

To build a content performance dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Analytics for web analytics, CMS for content data, and social media platforms for engagement metrics.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of content performance dashboard templates in Google Sheets or Looker Studio, designed for use cases like content engagement tracking, SEO performance, and audience analysis.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, CMS data, and all the fields and metrics that you define as "engagement" and "reach".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your content reporting use cases, such as engagement tracking, SEO performance, and audience analysis.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g., Page views, engagement rate, bounce rate, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, content type, author, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your content dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your content dashboards:

Share

Share your content dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a content performance dashboard?

Content performance dashboards should include a mix of visibility, engagement, conversion, efficiency, and effectiveness metrics and KPIs to fully understand the performance of content towards business goals. They include:

Content funnel KPIs measure the user journey (from the content perspective), regardless of the channel:

  • Visibility metrics: page views, reach, followers, email deliveries
  • Engagement metrics: clicks, comments, shares, video plays, average time on page
  • Conversion metrics: sign-ups, downloads, key interactions

Efficiency KPIs compare your content outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition)

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

To analyze these content KPIs, segment them by:

  • Channel: organic, social, referral
  • Time: Hourly, daily, weekly, monthly
  • Content type: article, video, infographic
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior
  • Content: format, topic, keyword