Facebook Insights connector for Google Data Studio

Visualize more than 50 metrics and dimension of  your Facebook pages organic efforts on Google Data Studio. Understand your engagement, audience demographics and growth over time. 

no credit card needed*

Dozens of customers worldwide trust Porter, including:

Johnson & Johnson
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Why Facebook reporting matters

When we built this connector we always wondered about its use case. Brands really wanted to measure their followers and like counts? They’re just vanity metrics, right? 

Then, we understood the value of Facebook —and its metrics.

Depending on your content strategy, your success is a function of your audience size and engagement. The more engagements you get (e.g. likes, shares, saves, sends, and comments), the more exposure you get, from both new and loyal audiences that you can retarget or interact with through comments or direct messages. 

Facebook Page Insights analysis

Google Data Studio features

Create custom formulas

Play with your data as it was on Google Sheets.

Schedule reports

Schedule the day and time you want to send interactive and PDF reports to your customers or team. 

Add multiple accounts

Combine all your data sources like Instagram, Linkedin and Facebook Ads and add more accounts in your reports.

Dozens of visualizations

Use scorecards, heatmaps, bar charts, geo maps, line charts, pie charts, to tell the whole story in a friendly way.

Use our Facebook Insights templates

Leverage our Google Data Studio Templates and start visualizing your most important KPIs.

Metrics of the Facebook Page Insights connector

  • Post actions
  • Post reactions
  •  Reach
  • Page performance
  • Post-performance
  • Engagement
  •  Followers

Dimensions of the Facebook Page Insights connector

  • Comments
  • Post Images
  • Post Message
  • Comments
  • Date
  • Age
  • Gender 
  • Post type

A sneak peek of a Facebook Page Insights dashboard

Visualize all the Facebook Page metrics and definitions >>

Keep learning with our Google Data Studio Free Tutorial

After taking this Free Google Data Studio course, you will be:

  • Able to automate all your marketing reports and bring your data to one place.
  • Know when and how to use each type of chart and visualization.
  • Stop wasting time on manual reports on Google Sheets.
  • Build dashboards for specific use cases according to your audience needs.
  • Make better decisions and, hopefully, become truly data-driven.
  • Have the most demanded digital marketing skill.
  • Calculate, visualize, and interpret a wide set of marketing metrics.

Facebook Page Insights pricing

Pay for connections. (i.e. the number of Facebook Insights accounts you connect to Data Studio). Remember this applies to all our connectors.


$12.5 / month, billed annually
  • $15/mo, billed monthly
  • 1 user
  • 1 account
  • 1 data source


$66.6 / month, billed annually
  • $80/mo, billed monthly
  • 5 users
  • 20 accounts
  • 3 data sources


Contact us
  • Custom pricing
  • Domain-wide licences
  • Done-for-you connections


Check our pricing page to get the full details. 

You need a Google Data Studio account (so, a Gmail or Gsuite account). 

For connecting Facebook Insights data, you should connect with a Facebook profile that has permissions on the Facebook pages you want to visualize. 

We made a step-by-step guide to connecting Facebook Page Insights to Google Data Studio

Also, we built a product tour to help you create your first dashboards on Google Data Studio. 

We made a step-by-step guide to connecting Facebook Page Insights to Google Data Studio

Also, we built a product tour to help you create your first dashboards on Google Data Studio.

Yes! Please, explore our help center, where you can find our documentation and blog.

Reach us out on our website’s online chat. We will answer as soon as we can. 

You can also reach us through email. We will respond within 24 hours.

We welcome you to take a look at our documentation and video tutorials. 

As our client, you have direct support from your Google Data Studio report with our Google Chrome extension. You will receive access when you activate one of our connectors.

We also encourage you to join our Facebook group, a community of marketers and developers who love dashboards and web tools—just like we do! 

You can find a list with all the fields and metrics we bring for each connector on our documentation. 

If there’s a metric or field missing that any other connector offers, we will bring it, too. We will bring all the metrics the Instagram API allows. 

Become data driven and focus on your marketing strategy

In a few minutes automate your Facebook Page reporting 🙂

no credit card needed*