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Google Ads report templates
Porter’s 25 Google Ads report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
25 templates
Google Ads overview and KPI reports
Claude
Google Ads dashboard template
Find search terms that waste spend and see which campaigns are limited by budget.
Porter dashboardGoogle Ads dashboard
Show cost, conversions and cost per conversion, with a map of where clicks come from.
Data StudioGoogle Ads report template
Report visibility, clicks and conversions, with cost and conversions by month.
Porter dashboardGoogle Ads overview
See revenue, cost and ROAS, and the funnel from impressions to conversions.
Data StudioGoogle Ads overview report
Track impressions, clicks and conversions over time against the last period.Campaign, keyword and Performance Max reports
Porter dashboardGoogle Ads campaign performance
Compare campaigns side by side on cost, CTR, conversions and conversion value.
Data StudioGoogle Ads campaign performance
Filter by channel and campaign type and rank campaigns by cost per conversion.
Porter dashboardGoogle Ads keyword analysis
Find search terms that cost money and bring no conversions.
Data StudioGoogle Ads keyword analysis
Filter search terms by ad group and match type, and sort them by cost.
Porter dashboardGoogle Ads Performance Max
See Performance Max clicks over time and its share next to Search, Shopping and Display.
Data StudioGoogle Ads Performance Max
Compare Performance Max campaigns by cost, conversions and conversion value.Audience, funnel and peak hours reports
Porter dashboardGoogle Ads audience
Learn which devices, countries and audiences bring conversions.
Data StudioGoogle Ads audience
Break down cost by audience, audience type and device.
Porter dashboardGoogle Ads funnel
Follow impressions to clicks to conversions, with the cost of each step.
Data StudioGoogle Ads funnel
See conversion rate and cost per conversion next to revenue and ROAS.
Porter dashboardGoogle Ads peak hours
Find the days and hours your ads get the most clicks.
Data StudioGoogle Ads peak hours
Use an hour-by-day heatmap to schedule bids for the hours that work.Google Ads with other channels
Claude
PPC dashboard template
Compare Google Ads and Microsoft Ads spend and cost per conversion side by side.
Claude
SEM dashboard template
Find search terms you pay for but already rank for, and queries worth bidding on.
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Claude
Cross-channel marketing dashboard template
Compare spend, CPA and ROAS across your ad platforms next to GA4.
Porter dashboardFacebook Ads + Google Ads
Put Facebook Ads next to Google Ads to see which one brings cheaper conversions.
Data StudioFacebook Ads + Google Ads
Compare Facebook Ads and Google Ads spend in one blended chart.
Porter dashboardSEM dashboard
Compare Google Ads campaigns by cost, conversions and CPA in one wide table.
Data StudioSEM report template
Review every Google Ads campaign's cost, CTR and conversions, row by row.Google Ads report example
Porter’s Google Ads report example is the Claude Google Ads dashboard on Trailgear demo data. Click through its four views before connecting anything.
What to include in a Google Ads report
A Google Ads report built on Porter’s templates has six parts, in the order a client or manager reads them, each covered by a template.
Cost and conversions
Cost, conversions, cost per conversion and ROAS against the last period: Google Ads dashboard template.
Campaigns
Each campaign by cost, CTR and conversions, including Performance Max: campaign performance template.
Keywords and search terms
Search terms that convert and the ones to add as negatives: keyword analysis template.
Audience and timing
Devices, locations, audiences and the hours that convert: audience and peak hours templates.
ROAS and other channels
Revenue per dollar spent and how Google Ads compares with Meta Ads: ROAS dashboard template.
Next steps
Two or three changes for the next period, with an owner for each.
Match the detail to the reader: clients and executives need cost, conversions and ROAS; managers add campaigns; analysts need search terms, audiences and hours, often daily. For every ad platform together, use the PPC report templates; for paid and organic search together, the SEM report templates.
How to set up a Google Ads report template
Every Porter Google Ads report template starts with one free step: connect your Google Ads account in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example Google Ads for the Google Ads report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your accounts in place of the ones in brackets (Google Ads to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/HFMDtZZMujcwfFdQ19D7mW
Then rebuild it with my own data through Porter: a Google Ads dashboard for [account] for the last 14 days: KPI cards for cost, conversions, cost / conv., conv. value / cost, impressions, clicks, CTR and avg. CPC; then by campaign, by advertising channel type and by hour of day; search terms with clicks and no conversions; impression share lost to budget and rank; top responsive search ads; and conversions by conversion name.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your ad accounts.
Share it with viewer or editor access, or schedule it by email for each client.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range to last month, compared with the previous period.
In Google Sheets or Excel
Open a Data Studio template with your Google Ads data.
Open the menu (⋮) on any table or chart and choose Export.
Pick Google Sheets, or CSV to open the table in Excel.
An export is a snapshot; the Data Studio report keeps refreshing.
What makes these Google Ads report templates different
A Google Ads report is only useful if it is current when the client opens it. Porter’s templates update themselves from Google Ads, in the tool you report in.
See a live example before you sign up
Click through the Claude Google Ads dashboard without an account, then decide.
Search terms, not only campaigns
Go from campaign totals down to the search terms that spend without converting.
One report, three tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio.
Google Ads next to everything else
Put Google Ads beside Meta Ads, Microsoft Ads and GA4 in the ROAS and cross-channel templates.
Client reports on your logo
Send each client a report with their branding and no Porter badge on paid plans.
More report template galleries
Porter has a gallery for each ad platform, use case and tool.
Google Ads report template FAQ
Are these Google Ads report templates free?
Yes. All 25 Porter Google Ads report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What is a Google Ads report?
A Google Ads report brings your Google Ads data into one view with KPIs like cost, CTR, CPC, conversions, cost per conversion and ROAS, so a team or agency can track campaigns and show clients the results.
What should a Google Ads report include?
Start with cost, conversions, cost per conversion and ROAS against the last period. Then add campaigns, search terms with no conversions, impression share lost to budget, and results by device, location and hour.
Can I send Google Ads reports to clients automatically?
Yes. A Porter dashboard shares by link, PDF and scheduled email, so each client gets the report on the day you choose. In Data Studio, use Share, Schedule delivery.
Is there a Google Ads report template for Excel or Google Sheets?
Export any table from a Data Studio template: open the chart menu (⋮), choose Export and pick Google Sheets or CSV for Excel. For a sheet that refreshes itself, pull Google Ads into Google Sheets with the Porter Google Sheets connector.
Claude, Porter dashboard or Data Studio: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, and Data Studio if your reports already live there.
Get your free Google Ads report template
Pick a template, connect Google Ads for free and send your next client report on live numbers.
Free plan · 14-day trial · No card needed