Best Instagram Competitors report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Competitors report templates. Used and made by +10,000 marketers in over 60 countries.

Ad pacing and budget tracking report template for marketing teams and agencies

Optimize PPC and Facebook Ads with the Ad pacing and budget tracking report template. Track CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and timing. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to analyze paid media performance and achieve specific goals.

Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track key metrics like conversion rate, ROI, and CTR. Analyze performance by campaign type, goal, and status. Segment data by age, gender, and location. Ideal for marketing teams to measure and refine paid media campaigns effectively.

Multi-channel Marketing performance report template for marketing teams and agencies by Porter (2024)

Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.

E-commerce report template for marketing teams and agencies by Porter (2024)

Get the actual E-commerce template used by Porter to monitor E-commerce performance.

PPC ROAS report template for marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

Google Ads report template for marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

Agency report template for marketing teams and agencies by Porter (2024)

Get the actual Agency template used by Porter to monitor Marketing performance.

Google Business Profile report template for marketing teams and agencies

Optimize your local SEO strategy with this Google Business Profile report template. Track CTR, conversion rate, CAC, clicks, impressions, and reviews. Analyze data by location, age, gender, and time. Perfect for marketing teams aiming to consolidate performance insights and meet specific goals.

Paid media Creative performance report template for marketing teams and agencies

Analyze key metrics with the Paid media Creative performance report template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.

Google Ads Funnel report template for marketing teams and agencies

Track key metrics like conversion rate and CTR with the Google Ads Funnel report template. Analyze performance across campaigns, ad groups, and devices. Segment by time and audience type. Perfect for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing objectives.

Social Media Client presentation report template for marketing teams and agencies

Analyze key metrics with this Social Media Client presentation report template. Track conversion rates, engagement, and audience insights from Instagram and Facebook. Segment data by campaign, demographics, and time. Perfect for agencies to present actionable insights and performance, aligning with marketing goals and strategies.

Shopify report template for marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

Agency report template for marketing teams and agencies

Agency report template: Track conversion rates, ROI, and CTR across Google Analytics 4, Facebook Ads, and LinkedIn Ads. Analyze demographics, psychographics, and behavior by time. Ideal for marketing teams to measure performance and refine strategies.

Google Ads Campaign performance report template for marketing teams and agencies

Analyze key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance report template. Segment by campaign type, audience, and time. Ideal for PPC specialists to track performance and refine paid media strategies. Consolidate data from Google Ads for actionable insights and strategic marketing goals.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.

Amazon Seller Central report template for marketing teams and agencies

Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.

What is an Instagram Competitors report?

An Instagram Competitors report is a document that consolidates data from multiple sources (e.g., Instagram Insights, third-party analytics tools) to track and display key performance indicators (KPIs) (e.g., follower growth, engagement rate, content performance), enabling teams and agencies to monitor competitor activity and create presentations for clients and executives.

Instagram Competitors reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Instagram Competitors report?

An actionable Instagram Competitors report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram Competitors reports

Executive reports for CMOs, CEOs, and clients show the competitive landscape's impact. Reviewed weekly, monthly, or quarterly, they include:

Competitor performance analysis: by engagement, follower growth, and content strategy.
Market positioning analysis: share of voice, brand sentiment, and audience overlap.
Trend analysis: emerging content trends and hashtag usage among competitors.
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram Competitors manager reports

Manager reports have cross-competitor views with drill-downs to see performance by competitor, region, content type, and engagement metrics. They help align teams, define tactics, and include:

Cross-competitor reporting: overall performance, content strategy, and audience engagement across competitors.
Goal tracking: compare current performance vs objectives.
Audits for prioritization and spotting issues.
Competitive analysis for content and engagement mapping.
Topic, hashtag, content, audience research

Operational Instagram Competitors reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Engagement: likes, comments, shares, engagement rate.
Follower metrics: growth rate, demographics, and retention.
Content performance: top-performing posts, stories, and reels.
Hashtag analysis: effectiveness and reach of hashtags used by competitors.

Operational Instagram Competitors reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build an Instagram Competitors report?

To build an Instagram Competitors report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram Insights, third-party analytics tools for social media performance, and competitor analysis platforms.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Competitors report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, content performance, and follower analysis.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience demographics, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram Competitors reporting use cases, such as engagement monitoring, content performance, and follower analysis.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g., likes, comments, shares, follower growth, etc.).
Choose breakdowns to segment your data (e.g., by date, content type, hashtag, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram Competitors reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram Competitors reports:

Share

Share your Instagram Competitors reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Competitors report?

Instagram Competitors reports should include a mix of visibility, engagement, content performance, and audience metrics to fully understand the competitive landscape. They include:

Visibility metrics measure the reach and presence of competitors:

Visibility metrics: impressions, reach, follower count
Engagement metrics: likes, comments, shares, engagement rate
Content performance metrics: top posts, stories, reels

Efficiency KPIs compare your outputs to the cost, including:

Engagement: engagement rate per post
Content: content frequency and consistency

Effectiveness KPIs compare the input with the output from one stage to another

Engagement: engagement rate
Content: content virality

To analyze these KPIs, segment them by:

Competitor: individual competitors, industry benchmarks

Time: Hourly, daily, weekly, monthly

Content: type, format, topic, hashtag

Audience: demographics, interests, behavior