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Multi-platform digital marketing report template for Google Looker Studio

Track your digital marketing KPIs with this multiplatform template that includes Google Analytics, Google Business Profile, Instagram insights, Facebook insights, Meta ads and Google Ads.

Template use case

Data sources included in this template

Actionable dashoards that drives
bussiness outcomes

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Questions you can answer with this dashboard

Paid media: Meta Ads and Google Ads

  • How much money have I spent on ads? Breakdown by period
  • What is the return on investment (ROI) for my ads?
  • Which ads are performing the best in terms of metrics such as click-through rate (CTR), conversion rate, or revenue generated?
  • How many conversions am I getting from my ad campaigns?
  • What is the cost per click (CPC) and cost per conversion (CPA) for each ad in my campaign?
  • Which ad creatives, such as images, videos, or carousels, are delivering the best results in terms of engagement and conversion?

Social media: LinkedIn Pages, Instagram Insights, Facebook Insights

  • Which posts have performed the best on our social media accounts?
  • How does the reach and impressions of our social media content compare to the previous reporting period, and what factors may have influenced any changes in performance?
  • Are we seeing growth in our social media audience?
  • What is the engagement rate of our social media audience?
  • Which types of content generate the highest engagement on each social media platform?
  • How many followers did we gain or lose on each social media platform during the reporting period?

Paid media: Meta Ads and Google Ads

  • Which channels are driving the most traffic to our website, and how has this changed over time?
  • What is the bounce rate for each traffic source, and how can we improve engagement with these visitors?
  • What is the average session duration for each traffic source, and how can we increase user engagement?
  • How many page views does the average user have per session, and how can we improve engagement with our content?
  • What is the conversion rate for each traffic source, and how can we optimize our website to increase conversions?
  • What are the demographic characteristics of our website visitors, and how can we tailor our content to better engage with them?

Social media: LinkedIn Pages, Instagram Insights, Facebook Insights

  • What is our business’s current rating on Google, and how has it trended over time?
  • How many views has our Google Business Profile received in the last month, and how does this compare to previous periods?
  • What are the most common actions taken by users who visit our Google Business Profile, such as requesting directions or making a phone call to our business?
  • How many customer reviews have we received on our Google Business Profile in the past month, and what is the average rating of these reviews?
  • What is the geographic distribution of the users who are viewing our Google Business Profile, and how does this compare to our target audience?
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Metrics included in the Looker Studio dashboard

Social media

  • Followers
  • Impressions
  • Reach
  • Engagement
  • Engagement Rate
  • Likes
  • Shares
  • Comments
  • Audience demographics: data on the age, gender, location, and other characteristics.
  • Post-performance: post-type, caption, impressions, reach, engagement.
  • Stories performance
  • Video performance
 

Paid

  • Amount Spent
  • Impressions
  • Reach
  • Clicks
  • CPM
  • CTR
  • Number of conversions
  • Conversion Rate
  • Ad Image
  • Ad Text
  • Cost per conversion
  • Audience insights: data on the age, gender, location, and other characteristics.
  • Breakdown by date and month
  • Breakdown by campaign

Google Business Profile

  • Reviews metrics and dimensions
  • Reviewer name
  • Reviewer photo
  • Review comment
  • Review reply comment
  • Review time to respond
  • Review star rating
  • Review creation date
  • Average reviews stars rating (all time)
  • Average review stars (in a time range)
  • Total reviews (all time)
  • Reviews (in a time range)
  • Review modification date

Web: Google Analytics

  • Users
  • Unique users
  • Recurrent visitors
  • User demographics
  • Number of sessions
  • Average session duration
  • User retention
  • Traffic sources
  • Pageviews
  • Unique pageviews
  • Referral traffic

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

Join over 1000 marketers already using our templates to fast-track their marketing results.

David B
David B
Management Consultant
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Great connector tool, FABULOUS Customer Support. Very simple to use, easy setup and awesome report templates. When I had an issue connecting, the support team was immediately available via Chat and then Google Meet to resolve my problem. The very friendly Support team understood my urgency and resolved my issues right away. Thank you, Alejandra, you are awesome.
Diego O
Diego O
Agency Owner
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The team are awesomely good and they give all the support that you need. They are great with GDS and their Connectors work perfectly.
Adrian Ali
Adrian Ali
Marketing Consultant
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I wanted a quick way to see how my deals were behaving. The funnel view gave me insight into the fact that I was being afraid of closing the deals. As soon as I realized it, I started to sell a lot more. Thanks, guys!
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Got questions?

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.
  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.