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COGS report template

Get the actual COGS report template used by Porter to monitor your E-commerce performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

COGS report template overview

With this COGS report template, you can easily monitor specific metrics for performance monitoring. For example, you can track the cost of goods sold by product category or supplier, allowing you to identify areas for cost optimization. Additionally, you can segment the data by time period, such as monthly or quarterly, to analyze trends and compare performance.

To influence teams or clients, you can share the report via PDF, link, or email. By doing so, you can provide stakeholders with a clear overview of the COGS data, enabling them to make informed decisions and take necessary actions.

Furthermore, this template allows you to answer important questions related to COGS. For instance, you can determine the impact of pricing changes on profitability, assess the effectiveness of cost reduction strategies, or identify products with the highest and lowest margin contributions. By having these insights, you can drive improvements and optimize your business operations efficiently.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Gross Merchandise Volume (GMV)
– Average Order Value (AOV)
– Conversion Rate

Engagement metrics

– Order conversion rate
– Average order value
– Order fulfillment time

Acquisition

– Cost per click (CPC)
– Conversion rate (CR)
– Click-through rate (CTR)

Dimensions

Campaign

– Target audience
– Messaging
– Channel

Audience

– Age group
– Gender
– Location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A COGS report should include a breakdown of metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes, shares), and conversion (e.g., sales, conversions) metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report could provide the number of impressions for each campaign, the click-through rate for specific channels, the sales conversion rate for different audience segments, the engagement metrics for various content types, and the conversion metrics by objective.
To analyze COGS (Cost of Goods Sold) data, we need to include the following elements in a report: 1) Metrics breakdown: Include visibility metrics such as impressions, reach, and website traffic; engagement metrics like clicks, likes, and shares; and conversion metrics, such as purchases, leads generated, and ROI. 2) Add context: Compare against cost metrics like total expenditure, cost per click/conversion, and overall profit margins. Include date range, goals achieved, conversion rates, and benchmarks like industry standards, previous campaigns, or competitors’ performance. 3) Segment data: Break down data by campaign (e.g., summer sale campaign), channel (e.g., Facebook ads), audience (e.g., age groups), content (e.g., promotional videos), objective (e.g., awareness vs. sales), and date (e.g., weekly or monthly). For example, analyze the ROI of different campaigns, compare the conversion rates across various channels, or determine the impact of different objectives on engagement metrics.
To build a COGS (Cost of Goods Sold) dashboard, 1) connect your financial and inventory management accounts to your dashboard tool. 2) Select metrics such as total COGS, individual product costs, and inventory turnover. 3) Segment data by product line, sales channel, customer type, campaign, objective, and date. 4) Add filters to view data by specific time periods, product categories, or sales channels, making your report interactive. 5) Share the dashboard via PDF, scheduled emails, or links for easy access and review.

A COGS (Cost of Goods Sold) dashboard is a visual representation of the costs associated with producing the goods a company sells, crucial for understanding profitability and making informed business decisions. Tools like Excel, Tableau, and Looker Studio are commonly used to create these dashboards, which typically include elements like direct labor costs, direct materials costs, and overhead costs. Real-time data monitoring is vital as it allows for immediate action based on current business performance. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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