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Facebook Ads and Google Ads ROAS report template for Looker Studio

Get the actual Facebook Ads and Google Ads ROAS report template used by Porter to monitor your PPC performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads and Google Ads ROAS report template overview

With this ROAS template on Looker Studio, monitor specific metrics such as click-through rate and conversion rate. Break down the data by channels, campaigns, or demographics to identify performance trends. Share the insights via pdf, link, or email to influence teams or clients. Answer questions like “Which channel has the highest conversion rate?” or “How does campaign A perform compared to campaign B?”

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Cost per acquisition (CPA)
– Conversion rate

Engagement metrics

– Click-through rate (CTR)
– Average session duration
– Social media likes and shares

Visibility metrics

– Impressions
– Click-through rate (CTR)
– Average position

Dimensions

Campaign

– Ad placement
– Target audience
– Creative format

Audience

– Demographics
– Psychographics
– Geographics

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A ROAS report should include visibility metrics such as impressions and reach, engagement metrics like clicks and likes, and conversion metrics including purchases and leads. Segmenting the data by campaign, channel, audience, content, objective, and date would provide insights on which factors contribute to the performance. For example, a campaign’s conversion rates can vary by channel, and certain content might attract more engagement from specific audiences.
To analyze ROAS data, first, choose metrics like visibility (impressions, reach), engagement (click-through rate, bounce rate), and conversion (conversion rate, cost per conversion). Break them down by visibility metrics for campaigns with high impressions or reach, engagement metrics for channels with high click-through rates, and conversion metrics for content with a low cost per conversion. Second, compare metrics vs cost, date range, goals, rates, and industry benchmarks. For example, analyze conversion rates for a specific campaign compared to the cost of running it. Third, segment the data by campaign type, channel, audience, content, objective, and date to identify trends. For instance, analyze conversion rates based on different audience segments or compare engagement metrics for different content types. Remember to provide contextual examples relevant to the topic.
To build a ROAS dashboard for Facebook Ads and Google Ads, 1) connect your Facebook and Google Ads accounts to your dashboard tool. 2) Select metrics such as revenue, ad spend, and ROAS to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons for metrics like cost per click or conversion rate to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

A Facebook Ads and Google Ads ROAS (Return on Ad Spend) dashboard is a visual tool that displays the performance and effectiveness of ad campaigns on these platforms, helping businesses measure their return on investment. It is significant for businesses as it aids in making informed decisions, optimizing ad spend, and improving marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like cost per click, click-through rate, conversion rate, and overall ROAS. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and adjust their strategies accordingly. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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