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Email campaign report template for Looker Studio

Get the actual Email campaign report template used by Porter to monitor your Email marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Email marketing performance

Email campaign report template overview

With this Email campaign Looker Studio template, 1) monitor open rates and click-through rates to track email performance. Break down data by date, time of day, and subject line to determine optimal send times and content. 2) Share reports via PDF to present findings to marketing teams or clients. Generate a shareable link for easy access to real-time data. 3) Answer questions like which subject lines result in the highest open rates, or which types of content lead to the most engagement.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per acquisition (CPA)
– Return on investment (ROI)

Engagement metrics

– Open rate
– Click-through rate
– Conversion rate

Visibility metrics

– Impressions
– Click-through rate (CTR)
– Website traffic

Dimensions

Campaign

– Open rate
– Click-through rate
– Conversion rate

Audience

– Demographic breakdown
– Geographic breakdown
– Psychographic breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Email campaign report should include visibility metrics such as open and click-through rates, engagement metrics such as bounce rate and time spent on email, and conversion metrics such as conversion rates and revenue generated. Data should be segmented by campaign, channel, audience, content, objective, and date to provide specific examples of successful and unsuccessful strategies.
To analyze email campaign data, 1) choose metrics like open rate and click-through rate for visibility, engagement, and conversion. 2) Add context by comparing these metrics against the cost per email sent, date range of the campaign, and established goals or industry benchmarks. For example, compare the open rate against the industry average or previous campaign rates. 3) Segment the data by campaign, channel, audience demographics, content type, and campaign objective. For example, compare the open rate for different audience segments or different types of content.
To build an Email Campaign dashboard, 1) connect your data and accounts such as MailChimp or SendGrid. 2) Select metrics like open rate, click-through rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel (e.g., promotional, transactional), audience (e.g., new subscribers, repeat customers), product, customer content, objective (e.g., sales, sign-ups), and date. 4) Add filters or buttons for interactivity, like viewing specific campaigns or time periods. 5) Share the dashboard via PDF, scheduled emails, or links.

An Email campaign dashboard is a visual representation of key metrics and data related to an organization’s email marketing efforts. It is significant for businesses as it helps in tracking performance, identifying trends, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like open rates, click-through rates, conversion rates, and bounce rates. Real-time data monitoring is crucial as it allows for immediate adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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