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CPL report template for Looker Studio

Get the actual CPL report template used by Porter to monitor your B2B performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their B2B performance

CPL report template overview

With this performance monitoring template on Looker Studio, monitor specific metrics like CPL (cost per lead) to track marketing campaign effectiveness. Segment data by channel, campaign, or geography to identify top-performing areas. Share reports via pdf, link or email to influence teams or clients. Answer questions like “Which channel has the lowest CPL?” or “How does CPL vary across different campaigns?”

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Cost Per Lead (CPL)
– Conversion Rate
– Return on Investment (ROI)

Engagement metrics

– Conversion rate
– Average deal size
– Sales cycle duration

Contacts

– Number of new CRM contacts acquired
– Number of CRM contacts converted into customers
– CRM contact retention rate

Dimensions

Campaign

– CPL breakdowns related to audience demographics:
– Age group
– Gender
– Location

– CPL breakdowns related to audience interests:
– Hobbies
– Interests
– Online behavior

– CPL breakdowns related to audience behavior:
– Purchase history
– Website visits
– Email engagement rate

Audience

– Demographic dimension
– Psychographic dimension
– Behavioral dimension

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A CPL report should include metrics broken down by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes, shares), and conversion metrics (e.g., leads generated, conversions). Data should be segmented by campaign, channel (e.g., social media, email), audience (e.g., demographics, interests), content (e.g., blog posts, videos), objective (e.g., awareness, lead generation), and date. For example, it should show the number of impressions per campaign, the click-through rate per channel, and the number of leads generated per content type.
To analyze CPL (Cost Per Lead) data, start by selecting visibility, engagement, and conversion metrics. For visibility, track impressions, reach, and click-through rate (CTR). Engagement metrics include time on site, bounce rate, and social media likes/shares. Conversion metrics consist of leads generated, conversion rate, and cost per lead. Next, add context by comparing against cost, date range, goals, rates, and benchmarks. For example, compare the cost per lead to the marketing budget allocated. Analyze the CPL over different date ranges to identify any trends or seasonality. Use goals set for CPL and compare them to the actual results achieved. Benchmark CPL against industry standards to assess the performance. Segment the data by campaign, channel, audience, content, objective, and date. For instance, evaluate CPL for different marketing campaigns to determine which ones were most effective. Compare CPL across different channels (e.g., social media, email marketing) to identify the most efficient channels. Analyze CPL for different target audiences, such as age groups or geographical locations. Assess CPL based on the type of content used (e.g., blog posts, videos). Finally, analyze CPL’s performance over different time periods. Remember to keep the response concise and to the point, avoiding mention of benefits or elaboration on elements.
To build a CPL (Cost Per Lead) dashboard, 1) connect your data and accounts from platforms like Google Ads or Facebook Ads. 2) Select metrics such as total cost, total leads, and CPL. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand the CPL from different perspectives. 4) Add filters or buttons for metrics like date range or campaign type to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A CPL (Cost Per Lead) dashboard is a visual tool that tracks and displays the cost incurred to acquire each lead, helping businesses to monitor their marketing budget efficiency. It is significant for businesses as it aids in optimizing marketing strategies, with tools like Looker Studio commonly used for its creation. Key elements typically include total spend, number of leads, CPL, and ROI. Real-time data monitoring is crucial as it allows for immediate adjustments to improve performance. For learning how to create a CPL dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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