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Best TikTok Ads report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label TikTok Ads report templates. Used and made by +10,000 marketers in over 60 countries.
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Advertising report template for marketing teams and agencies

Optimize your PPC strategy with this Advertising report template. Track CTR, conversion rate, and CPA across Facebook Ads, TikTok Ads, and Google Ads. Analyze demographics, psychographics, and geographics. Segment data by hour, day, or month. Perfect for marketing teams to measure performance and achieve goals using Google Analytics 4 insights.

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Paid media report template for marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

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Conversions report template for marketing teams and agencies

Optimize your marketing strategy with the Conversions report template. Track conversion rates, cost per conversion, and CTR across platforms like Facebook Ads, TikTok Ads, and Google Ads. Analyze by channel, campaign, and demographics. Perfect for PPC specialists using Google Analytics 4 to measure performance and align with marketing goals.

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CPA report template for marketing teams and agencies

Track key metrics with this CPA report template. Measure CPA, conversion rate, and CLV across Facebook Ads, TikTok Ads, and Google Ads. Analyze performance by demographic, geographic, and psychographic dimensions. Segment data by timeframes to gain actionable insights and optimize your marketing strategy effectively.

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Frequency report template for marketing teams and agencies

Frequency report template consolidates metrics like conversion rate, ROI, and CTR from Facebook Ads, TikTok Ads, and Google Ads. Analyze audience targeting and campaign duration. Track performance by time period. Designed for marketing teams to measure PPC strategies and optimize paid media efforts efficiently.

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What is a TikTok Ads report?

A TikTok Ads report is a tool that consolidates data from TikTok Ads Manager and other relevant sources to track and display key performance indicators (KPIs) such as CTR, CPC, and conversions. This enables teams and agencies to monitor campaign performance and create presentations for clients and executives.

TikTok Ads reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a TikTok Ads report?

An actionable TikTok Ads report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive TikTok Ads reports

Executive reports for CMOs, CEOs, and clients show the bottom-line impact of TikTok advertising. Reviewed weekly, monthly, or quarterly, they include:

  • Ad Spend ROI analysis: by campaign, using attribution models for large budgets.
  • Unit economics analysis: CAC, LTV, payback, ARPU from TikTok-acquired customers
  • Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

TikTok Ads manager reports

Manager reports have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

  • Campaign reporting: overall campaign, product, client, or region reporting
  • Goal tracking: compare current performance vs objectives
  • Audits for prioritization and spotting issues
  • Competitive analysis for tactic mapping
  • Content and audience research

Operational TikTok Ads reports

Operational reports for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Ad performance: budget pacing, engagement, creative performance, CPA
  • Social metrics: video views, follower growth, engaging topics/hashtags

Operational TikTok Ads reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build a TikTok Ads report?

To build a TikTok Ads report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are TikTok Ads Manager for ad performance, CRM or E-commerce for sales data, and other social media platforms for comparative analysis.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of TikTok Ads report templates in Google Sheets or Looker Studio, designed for use cases like ad performance monitoring, budget pacing, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your TikTok Ads reporting use cases, such as ad performance monitoring, budget pacing, and creative performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it
  2. Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.).
  3. Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your TikTok Ads reports truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your TikTok Ads reports:

Share

Share your TikTok Ads reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a TikTok Ads report?

TikTok Ads reports should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of TikTok campaigns towards business goals. They include:

Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel:

  • Visibility metrics: impressions, reach, followers
  • Engagement metrics: clicks, comments, shares, video plays, average watch time
  • Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your marketing outputs to the cost, including:

  • Visibility: CPM (Cost per Mille)
  • Engagement: CPC (Cost per Click)
  • Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

  • Visibility: Frequency
  • Engagement: CTR, engagement rate
  • Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your TikTok Ads performance:

  • Sales: customers, revenue
  • Cost: ad spend, OPEX, payroll
  • Efficiency: ROI, ROAS, CAC
  • Effectiveness: AOV, ACV

To analyze these TikTok Ads KPIs, segment them by:

  • Channel: paid, social, TikTok vs other platforms
  • Time: Hourly, daily, weekly, monthly
  • Campaign: funnel stage, objective
  • Business: client, branch, region
  • Audience: geo, tech, demographics, interests, behavior, placement
  • Content: creatives, format, topic, keyword

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