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A keyword tracking dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Search Console, SEMrush, Ahrefs) to track and display key performance indicators (KPIs) (e.g., keyword rankings, search volume, click-through rate), enabling teams and agencies to monitor SEO performance and create presentations for clients and executives.
Keyword tracking dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable keyword tracking dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show SEO's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-channel views with drill-downs to see performance by keyword, region, team member, and content type. They help align teams, define tactics, and include:
Operational dashboards for analysts and SEO specialists have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational keyword tracking dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a keyword tracking dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Search Console for keyword performance, SEMrush or Ahrefs for competitive analysis, and Google Analytics for traffic data.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of keyword tracking dashboard templates in Google Sheets or Looker Studio, designed for use cases like keyword monitoring, traffic analysis, and competitive research.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom keyword groups, search volume data, and all the fields and metrics that you define as "rankings" and "traffic".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your keyword tracking use cases, such as keyword monitoring, traffic analysis, and competitive research.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your keyword tracking dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your keyword tracking dashboards:
Share your keyword tracking dashboards via links, PDF, schedule emails, and control permissions.
Keyword tracking dashboards should include a mix of visibility, engagement, conversion, efficiency, effectiveness, and cost metrics and KPIs to fully understand the performance of SEO efforts towards business goals. They include:
Keyword performance KPIs measure the visibility and impact of keywords:
Efficiency KPIs compare your SEO outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one stage to another
Sales and cost KPIs show the bottom-line impact of your SEO performance:
To analyze these keyword tracking KPIs, segment them by: