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Data analytics report templates
Porter’s 31 data analytics report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
31 templates
Website and GA4 analytics reports
Claude
Google Analytics dashboard template
See which channels and AI assistants bring visitors, key events and revenue.
Claude
Web analytics dashboard template
See which pages win visits, which landing pages convert and which pages lose search clicks.
ClaudeGA4 SEO dashboard template
See which landing pages bring organic sessions and key events.
Data StudioWebsite content performance
Rank landing pages by sessions, views and active users, and compare traffic with last year.
Google SheetsGA4 e-commerce funnel
Follow users from item view to add to cart, checkout and purchase, month by month.
Porter dashboard
A/B testing dashboard
Compare two email campaigns by opens, clicks and unsubscribes to pick the winner.
Data StudioA/B testing report template
Put test A and test B side by side with your notes on why one won.Marketing performance reports
Claude
Marketing dashboard template
See which channels turn ad spend into leads, won deals and revenue.
ClaudeMarketing KPI dashboard template
Track ad spend, conversions and revenue week by week against your targets.
ClaudeExecutive dashboard template
Show leadership revenue, ad spend, MER and pipeline on one page.
Claude
Cross-channel marketing dashboard template
Compare spend, CPA and ROAS across your ad platforms next to GA4.
ClaudeROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Porter dashboard
Multi-channel marketing performance
Put GA4, ads and social results on one page your team checks every week.
Data StudioMulti-channel marketing performance
Compare CTR, ROI and engagement by channel, from SEO to Facebook Ads.
Porter dashboard
Marketing ad spend dashboard
See ad spend over time for TikTok Ads, Meta Ads, LinkedIn Ads, Google Ads and X Ads.
Data StudioMarketing ad spend report template
Compare spend with impressions per platform and see how the budget splits.
Porter dashboard
PESO model dashboard
Report paid, earned, shared and owned results against an objective for each one.
Data StudioPESO model report template
Track paid campaign spend, reach and CPM next to social and website results each month.
Porter dashboardB2B marketing performance
Compare ad spend, clicks and CTR for Google Ads, Meta Ads and LinkedIn in one table.
Data StudioB2B marketing performance
See Google Ads, Meta Ads and LinkedIn Ads results over the year on one chart.
Data StudioFull digital marketing report
Move from Google Ads to social, SEO and paid social pages in one Data Studio report.
Data StudioAgency digital marketing analysis
Give each client one report with e-commerce, SEO, Google Ads, Facebook Ads and social pages.
Data StudioMarketing KPIs report template
Track revenue, cost, clicks and conversions with each KPI against the last period.Customer, sales and CRM reports
Porter dashboard
Customer LTV dashboard
See how much repeat and new customers spend over time, customer by customer.
Data StudioCustomer LTV report template
Rank customers by total sales and returns and compare repeat and new buyers.
Porter dashboardAverage order value dashboard
Follow orders and average order value day by day, with payment status.
Data StudioAverage order value report template
See which orders lift average order value and how many are paid in full.
Porter dashboardLead generation dashboard
Put HubSpot deals next to Google Ads, Meta Ads and LinkedIn Ads spend, day by day.
Data StudioLead generation report template
Compare blended ad spend with the deals and deal amount it brought each day.
Google SheetsShopify customer cohort analysis
See how many customers from each month come back to buy again, in Google Sheets.
Data StudioCRM dashboard template
Follow deals by stage, status and owner with a funnel view of your pipeline.Data analytics report example
Porter’s data analytics report example is a Claude report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a data analytics report
A data analytics report built on Porter’s templates has six parts, in the order a client or manager reads them.
KPIs against targets
The handful of numbers that matter, against target and last period: marketing KPI dashboard template.
Website behavior
Sessions, landing pages and key events from GA4: Google Analytics dashboard template.
Customers
Repeat and new customers, order value and lifetime value from your store.
Findings and next steps
What changed, why, and the two or three actions it points to.
Match the detail to the reader: leadership needs KPIs and revenue; analysts need channels, pages and customers. For GA4 alone, use the GA4 report templates.
How to set up a data analytics report template
Every Porter data analytics report template starts with one free step: connect your accounts in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your GA4 property for the marketing report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your property in place of the one in brackets (GA4 to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/StnehJxKH6FqHvoS8PeMZk
Then rebuild it with my own data through Porter: a marketing dashboard from Google Ads, Meta Ads, GA4 and HubSpot, plus Microsoft Ads and LinkedIn Ads if connected, last 14 days vs the 14 before: KPI cards for ad spend, clicks, conversions, conversion value, ROAS, sessions, key events, revenue, new contacts and deal amount won; daily ad spend and key events; channels with spend, sessions, key events, revenue, contacts and won deals; campaigns with spend, CTR, conversions, cost per conversion and ROAS; HubSpot contacts, MQLs, SQLs and deals by original source; a paid funnel from impressions to won deals; won deals by source next to platform conversions; and ROAS per ad platform on platform value, GA4 revenue and won deals.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these data analytics report templates different
Data analytics reports usually start with exports from five tools. Porter’s templates join them in one report that updates itself.
See a live example first
Click through the Claude data analytics report example on demo data without an account.
Data from every tool joined
Put GA4, ad platforms, Shopify and HubSpot in one report without spreadsheets in between.
Ask follow-up questions
In Claude, ask why a number moved and get the answer from your own data.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Unlimited accounts on every plan
Connect as many accounts as you manage, even on the free-forever plan, and switch clients with one filter.
More report template galleries
Porter has a gallery for each channel, data source and tool.
Data analytics report template FAQ
Are these data analytics report templates free?
Yes. All 31 Porter data analytics report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What is a data analytics report?
A data analytics report pulls numbers from tools like GA4, ad platforms, your store and your CRM into one view, so you can track KPIs, explain what changed and decide what to do next.
Can I report on several accounts or clients?
Yes. Porter connects unlimited accounts, even on the free-forever plan. Connect every account you manage and switch between them with the account filter.
Can I send the report automatically?
Yes. A Porter dashboard shares by link and PDF and can be scheduled by email every week or month. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free data analytics report template
Pick a template, connect your data sources for free and send your first data analytics report today.
Free plan · 14-day trial · No card needed