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With this Impressions dashboard example, monitor specific metrics like impression count, click-through rate, and conversion rate. Break down the data by device type, location, and time period to gain insights into performance trends.
Suggest users share the dashboard via PDF, link, or email to influence teams or clients. Provide them with the ability to customize and filter the data to create personalized reports that highlight key findings.
Enable users to answer questions such as “What was the impression count for our latest campaign in the United States?” or “How does the click-through rate vary between mobile and desktop users?” with ease. Empower them to make data-driven decisions and optimize their strategies based on the findings from the dashboard.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion rate
– Cost per conversion
– Return on investment
– Click-through rate (CTR)
– Conversion rate
– Bounce rate
– Impressions served
– Impressions viewed
– Impressions clicked
– Target audience demographics
– Geographic location
– Device type
– Age
– Gender
– Income level
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An Impressions dashboard is a visual tool that tracks and displays the number of times a digital advertisement or piece of content is viewed. It is significant for businesses as it helps them measure the reach of their marketing campaigns and adjust strategies accordingly. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like total impressions, impressions by channel, and impressions over time. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes in impressions. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.
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