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Real Facebook Ads Pacing dashboard example

Get the actual Facebook Ads Pacing dashboard example used by Porter to monitor your PPC performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads Pacing dashboard example overview

With this example of Facebook report Ads Pacing, you can monitor specific metrics such as daily spending, advertisements and conversion rate. Segmentes the data per campaign, location or time to obtain a more detailed vision.

Share the report through a link, a PDF or an email to influence your equipment or customers. Keep everything informed about the progress and results of your advertising campaigns.

Answer questions such as: How much are we spending daily in ads? How are our campaigns performing in different locations? Are we reaching our conversion goals?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Cost per conversion

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Social media sharing

Visibility metrics

– Impressions
– Reach
– Organic search traffic

Dimensions

Campaign

– Target audience segmentation
– Ad placement and timing
– Budget allocation

Audience

– Age
– Gender
– Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Ad pacing report should include metrics such as visibility (impressions, reach), engagement (click-through-rate, conversion rate), conversion metrics (conversions, cost per conversion). The data should be segmented by campaign, channel (social media, display ads), audience, content (image, video), objective (awareness, lead generation), and date. For example, you can analyze impressions by campaign, compare CTR across different channels, or analyze conversions by audience segment.
To analyze ad pacing data, consider the following steps: 1) Choose metrics like impression visibility, click-through rate (CTR) for engagement, and conversion rate for conversion metrics. 2) Add context by comparing against the cost per thousand impressions (CPM), date range, goals, and industry benchmarks. For example, if the CTR is higher than the industry average, it indicates a successful engagement. 3) Segment data by campaign, channel, audience, content, objective, and date to identify patterns and performance variations. For instance, compare different campaigns to understand which one yields a higher conversion rate. Note: Ad pacing reports should focus on these elements rather than the benefits they provide.
To build a Facebook Ads Pacing dashboard, 1) connect your Facebook Ads account to your dashboard tool. 2) Select metrics such as spend, impressions, clicks, and conversions to monitor performance. 3) Segment data by campaign, channel, audience, ad set, objective, and date to understand pacing. 4) Add filters or buttons for different time periods, campaigns, or ad sets to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Facebook Ads Pacing dashboard is a tool that provides real-time monitoring and analysis of the performance of Facebook ad campaigns. It is significant for businesses as it helps in making data-driven decisions, optimizing ad spend, and improving campaign performance. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like ad spend, impressions, click-through rates, and conversions. Real-time data monitoring is crucial as it allows for immediate adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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