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With this cohort analysis dashboard example, you can monitor specific metrics and gain insights into the performance of your business. For example, easily track key metrics such as customer retention rate, average revenue per user, and user churn rate. Segment your data by different cohorts, such as acquisition channel, customer type, or geographic location, to identify trends and patterns in user behavior.
Suggest users share the dashboard via PDF, link, or email to influence teams or clients. By presenting the data in a visually appealing format, you can communicate the impact of your strategies and campaigns effectively. For instance, showcase the conversion rate improvement after implementing a new marketing campaign to impress clients or motivate your team to continue their successful strategies.
Use the dashboard to answer important business questions. For instance, analyze which cohort of customers generates the highest lifetime value or identify the most valuable user acquisition channel. By understanding these insights, you can make data-driven decisions to optimize your marketing efforts, improve customer retention, and increase overall business performance.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion rate
– Customer retention rate
– Average order value
– Click-through rate (CTR)
– Average session duration
– Conversion rate
– Website traffic
– Social media reach
– Impressions
– Demographic breakdowns: age, gender, income level
– Geographic breakdowns: country, city, region
– Psychographic breakdowns: interests, values, lifestyle
– Demographics (age, gender, income)
– Psychographics (personality traits, values, interests)
– Behavior (purchase frequency, product usage, brand loyalty)
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A Cohort analysis e-commerce dashboard is a visual tool that tracks and analyzes the behavior of specific groups, or cohorts, over time to identify trends or patterns. It is significant for businesses as it helps in understanding customer behavior, improving customer retention, and optimizing marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like cohort size, retention rate, and revenue per cohort. Real-time data monitoring is crucial as it provides up-to-date insights for quick decision-making. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
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