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Best Amazon Seller Central report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Amazon Seller Central report templates. Used and made by +10,000 marketers in over 60 countries.
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Instagram Insights report template for marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

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Funnels report template for marketing teams and agencies

Optimize your marketing strategy with this Funnels report template. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze by acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance across various audience segments.

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Blog report template for marketing teams and agencies

Blog report template: Track and measure key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Ideal for content marketing teams to unify strategy and achieve campaign goals efficiently.

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Lead generation report template for marketing teams and agencies

Optimize your strategy with the Lead generation report template. Track conversion rates, cost per conversion, and ROI. Analyze B2B, CRM, Email Marketing, and Facebook Ads data. Segment by audience, demographics, and behavior. Measure SQLs, sales cycle length, and CRM contact performance. Ideal for marketing teams seeking actionable insights.

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Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

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SEM report template for marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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What is an Amazon Seller Central report?

An Amazon Seller Central report is a tool that consolidates data from multiple sources (e.g., Amazon Sales Reports, Inventory Reports, Advertising Reports) to track and display key performance indicators (KPIs) (e.g., sales, inventory levels, advertising spend), enabling sellers to monitor store performance and make informed decisions.

Amazon Seller Central reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Amazon Seller Central report?

An actionable Amazon Seller Central report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Amazon Seller Central reports

Executive reports for business owners and managers show the bottom-line impact of Amazon sales. Reviewed weekly, monthly, or quarterly, they include:

  • Sales performance analysis: by product, category, or region.
  • Profitability analysis: cost of goods sold, net profit, and ROI.
  • Inventory analysis: stock levels, turnover rates, and replenishment needs.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Amazon Seller Central manager reports

Manager reports have detailed views with drill-downs to see performance by product, category, region, and advertising campaign. They help align teams, define tactics, and include:

  • Sales reporting: overall product, category, or region reporting.
  • Goal tracking: compare current performance vs objectives.
  • Inventory audits for prioritization and spotting issues.
  • Competitive analysis for market positioning and pricing strategies.
  • Product, keyword, and audience research.

Operational Amazon Seller Central reports

Operational reports for analysts and managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Advertising: budget pacing, engagement, ad performance, ACOS.
  • Inventory: stock levels, replenishment alerts, and fulfillment status.
  • Order management: order processing, returns, and customer feedback.

Operational Amazon Seller Central reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Amazon Seller Central report?

To build an Amazon Seller Central report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Amazon Sales Reports, Inventory Reports, and Advertising Reports.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Amazon Seller Central report templates in Google Sheets or Looker Studio, designed for use cases like sales monitoring, inventory management, and advertising performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business. Map your specific metrics, especially custom sales data, inventory levels, and advertising metrics.

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Amazon reporting use cases, such as sales monitoring, inventory management, and advertising performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it.
  2. Choose metrics (e.g., Sales, Inventory Levels, ACOS, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, product name, category, etc.).

You can follow these tutorials on adding data to your reports:

Design

To make your Amazon Seller Central reports truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Amazon Seller Central reports:

Share

Share your Amazon Seller Central reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Amazon Seller Central report?

Amazon Seller Central reports should include a mix of sales, inventory, advertising, and cost metrics and KPIs to fully understand the performance of your Amazon store towards business goals. They include:

Sales KPIs measure the performance of your products on Amazon:

  • Sales metrics: total sales, units sold, average selling price
  • Inventory metrics: stock levels, turnover rates, replenishment alerts
  • Advertising metrics: impressions, clicks, ACOS, ROAS

Efficiency KPIs compare your outputs to the cost, including:

  • Sales: cost of goods sold, net profit
  • Advertising: advertising spend, ACOS

Effectiveness KPIs compare the input with the output from one stage to another:

  • Sales: conversion rate, buy box percentage
  • Advertising: click-through rate, conversion rate

To analyze these Amazon KPIs, segment them by:

  • Product: SKU, category
  • Time: Hourly, daily, weekly, monthly
  • Region: marketplace, country
  • Advertising: campaign, ad group

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