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Best Amazon Seller Central report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Amazon Seller Central report templates. Used and made by +10,000 marketers in over 60 countries.
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CRM Report template for Marketing teams and agencies

CRM report template tracks key metrics: conversion rate, cost per acquisition, ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length, average deal size, and CRM contact conversion. Ideal for B2B and email marketing teams to consolidate insights and refine strategies.

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Google Ads PMax Report template for Marketing teams and agencies

Track key metrics with this Google Ads PMax report template. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Consolidate data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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Dropshipping Report template for Marketing teams and agencies

Optimize your marketing strategy with this Dropshipping report template. Measure conversion rates, average order value, and customer lifetime value. Segment by demographics, interests, and time. Consolidate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Perfect for tracking key metrics and enhancing performance in the competitive e-commerce landscape.

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E-commerce Report template for Marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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HubSpot Report template for Marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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Facebook Ads Report template for Marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

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Instagram Insights Report template for Marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Paid media Report template for Marketing teams and agencies

Analyze key metrics like CTR, conversion rate, and CPA with this Paid media report template. Integrate data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Ideal for PPC specialists to track performance and refine strategies across platforms using Google Analytics 4.

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SEM Report template for Marketing teams and agencies

Optimize your SEM strategy with this report template. Analyze cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to track Google Ads and Paid Media performance.

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ActiveCampaign Report template for Marketing teams and agencies

Track and measure key metrics with the ActiveCampaign automation report template. Analyze conversion rates, ROI, and click-through rates across demographics and psychographics. Integrate CRM and email marketing data for actionable insights. Ideal for B2B marketing teams to optimize performance and achieve specific goals.

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E-commerce Report template for Marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

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HubSpot Report template for Marketing teams and agencies

Optimize B2B marketing with this HubSpot report template. Track metrics like conversion rate, ROI, and average deal size. Analyze CRM contacts and campaign performance by demographic and psychographic breakdowns. Ideal for inbound marketing teams to measure and refine email marketing and funnel strategies across different timeframes.

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LTV Report template for Marketing teams and agencies

Analyze key metrics such as conversion rate, CPA, and CLTV with this LTV report template. Ideal for e-commerce and Shopify, it helps marketing teams track customer segmentation and channel attribution. Gain insights by age, location, and income to refine your strategy and boost sales performance.

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Email marketing Report template for Marketing teams and agencies

Analyze key metrics like conversion and bounce rates with this Email marketing report template. Track campaigns by name, type, and duration. Consolidate data from Mailchimp, Klaviyo, ActiveCampaign, and Hubspot. Segment by demographics and engagement levels. Ideal for marketing teams to measure performance and optimize strategies.

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Google Ads Report template for Marketing teams and agencies

Optimize your PPC strategy with this Google Ads report template. Track conversion rate, cost per conversion, and CTR. Analyze by campaign type, audience, and time. Perfect for marketing teams to measure performance and align with objectives. Consolidate data from Google Ads and Paid Media for actionable insights and enhanced campaign management.

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Inbound marketing Report template for Marketing teams and agencies

Optimize your strategy with this Inbound marketing report template. Track KPIs like conversion rates and social media engagement. Analyze data from CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by demographics and timeframes. Ideal for B2B and e-commerce teams to measure performance and achieve marketing goals.

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Content performance Report template for Marketing teams and agencies

Optimize your social media strategy with the Content performance report template. Track conversion rates, engagement, and audience demographics using data from Google Analytics 4, Instagram Insights, and Facebook Insights. Analyze key metrics by campaign, duration, and time. Perfect for marketing teams to measure performance and achieve objectives efficiently.

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AOV Report template for Marketing teams and agencies

Analyze key metrics with the AOV report template. Measure conversion rates, average order value, and CPC. Integrate data from E-commerce, Google Analytics 4, Shopify, Google Ads, and Facebook Ads. Segment by audience, campaign, and time. Perfect for marketing teams to track performance and refine strategies.

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Instagram Insights Report template for Marketing teams and agencies

Analyze key metrics with the Instagram Insights report template. Measure CTR, conversion rate, ROI, likes, comments, shares, impressions, and reach. Segment by age, gender, location, and time. Ideal for social media marketers to consolidate performance data and refine strategies. Gain actionable insights to optimize engagement and ROI.

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Social Media Engagement Report template for Marketing teams and agencies

Analyze key metrics like CTR, ROI, and conversion rates with the Social Media Engagement report template. Leverage data from Social Media and Instagram Insights to optimize performance. Ideal for marketers to track audience segmentation, channel selection, and message personalization, enhancing strategy across demographics and timeframes. Perfect for understanding engagement trends and improving marketing efforts.

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What is an Amazon Seller Central report?

An Amazon Seller Central report is a tool that consolidates data from multiple sources (e.g., Amazon Sales Reports, Inventory Reports, Advertising Reports) to track and display key performance indicators (KPIs) (e.g., sales, inventory levels, advertising spend), enabling sellers to monitor store performance and make informed decisions.

Amazon Seller Central reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in an Amazon Seller Central report?

An actionable Amazon Seller Central report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Amazon Seller Central reports

Executive reports for business owners and managers show the bottom-line impact of Amazon sales. Reviewed weekly, monthly, or quarterly, they include:

  • Sales performance analysis: by product, category, or region.
  • Profitability analysis: cost of goods sold, net profit, and ROI.
  • Inventory analysis: stock levels, turnover rates, and replenishment needs.
  • Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Amazon Seller Central manager reports

Manager reports have detailed views with drill-downs to see performance by product, category, region, and advertising campaign. They help align teams, define tactics, and include:

  • Sales reporting: overall product, category, or region reporting.
  • Goal tracking: compare current performance vs objectives.
  • Inventory audits for prioritization and spotting issues.
  • Competitive analysis for market positioning and pricing strategies.
  • Product, keyword, and audience research.

Operational Amazon Seller Central reports

Operational reports for analysts and managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

  • Advertising: budget pacing, engagement, ad performance, ACOS.
  • Inventory: stock levels, replenishment alerts, and fulfillment status.
  • Order management: order processing, returns, and customer feedback.

Operational Amazon Seller Central reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.



How to build an Amazon Seller Central report?

To build an Amazon Seller Central report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Amazon Sales Reports, Inventory Reports, and Advertising Reports.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Amazon Seller Central report templates in Google Sheets or Looker Studio, designed for use cases like sales monitoring, inventory management, and advertising performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business. Map your specific metrics, especially custom sales data, inventory levels, and advertising metrics.

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Amazon reporting use cases, such as sales monitoring, inventory management, and advertising performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

  1. Select the data source and the account connected to it.
  2. Choose metrics (e.g., Sales, Inventory Levels, ACOS, etc.).
  3. Choose breakdowns to segment your data (e.g., by date, product name, category, etc.).

You can follow these tutorials on adding data to your reports:

Design

To make your Amazon Seller Central reports truly white-label, you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Amazon Seller Central reports:

Share

Share your Amazon Seller Central reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Amazon Seller Central report?

Amazon Seller Central reports should include a mix of sales, inventory, advertising, and cost metrics and KPIs to fully understand the performance of your Amazon store towards business goals. They include:

Sales KPIs measure the performance of your products on Amazon:

  • Sales metrics: total sales, units sold, average selling price
  • Inventory metrics: stock levels, turnover rates, replenishment alerts
  • Advertising metrics: impressions, clicks, ACOS, ROAS

Efficiency KPIs compare your outputs to the cost, including:

  • Sales: cost of goods sold, net profit
  • Advertising: advertising spend, ACOS

Effectiveness KPIs compare the input with the output from one stage to another:

  • Sales: conversion rate, buy box percentage
  • Advertising: click-through rate, conversion rate

To analyze these Amazon KPIs, segment them by:

  • Product: SKU, category
  • Time: Hourly, daily, weekly, monthly
  • Region: marketplace, country
  • Advertising: campaign, ad group

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