Best Facebook Insights report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Facebook Insights report templates. Used and made by +10,000 marketers in over 60 countries.

TikTok Ads report template for marketing teams and agencies

Optimize TikTok Ads performance with this report template. Track CTR, conversion rate, and cost per conversion. Analyze impressions, reach, and engagement. Segment by audience, ad placement, and time. Perfect for PPC specialists aiming to achieve marketing goals and enhance strategy.

Mailchimp report template for marketing teams and agencies

Analyze key metrics like conversion rate, cost per conversion, and average order value with this Mailchimp report template. Track audience segmentation, email design, and performance metrics. Segment data by timeframes and dimensions. Designed for email marketing teams to unify strategy and measure actionable insights, optimizing Mailchimp campaigns to achieve marketing goals.

Ad pacing and budget tracking report template for marketing teams and agencies

Optimize PPC and Facebook Ads with the Ad pacing and budget tracking report template. Track CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and timing. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to analyze paid media performance and achieve specific goals.

Facebook Ads Funnel report template for marketing teams and agencies

Optimize your Facebook Ads Funnel with this report template. Track CTR, conversion rate, CPA, and more. Analyze audience targeting, ad creative, and placement strategy. Segment by demographics and behavior. Ideal for PPC and paid media specialists to enhance campaign performance and achieve marketing objectives. Perfect for understanding reach, impressions, and organic search traffic.

Shopify report template for marketing teams and agencies by Porter (2024)

Get the actual Shopify template used by Porter to monitor E-commerce performance.

Facebook Ads report template for marketing teams and agencies by Porter (2024)

Get the actual Facebook Ads template used by Porter to monitor PPC performance.

PPC report template for marketing teams and agencies

Optimize your PPC strategy with this report template. Track metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze by audience, channel, and time. Ideal for marketing teams to measure campaign performance and achieve objectives efficiently.

ActiveCampaign report template for marketing teams and agencies

ActiveCampaign report template: Track key metrics like click-through rate, conversion rate, and ROI. Analyze customer acquisition cost and average order value. Segment by audience, campaign objectives, and timeline. Ideal for B2B, CRM, and email marketing teams seeking actionable insights through automation.

PPC ROAS report template for marketing teams and agencies

Track PPC performance with this PPC ROAS report template. Measure CTR, CPA, and conversion rates. Analyze ad placement, audience, and creative formats. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Ideal for marketing teams aiming to optimize their strategy and achieve specific goals.

SEO On-page report template for marketing teams and agencies

Track and measure key metrics with the SEO On-page report template. Analyze conversion rates, ROI, and click-through rates. Monitor organic and paid keyword rankings over time. Segment by campaign, audience, and time. Ideal for marketing teams to unify strategies and achieve specific goals.

PPC report template for marketing teams and agencies by Porter (2024)

Get the actual PPC template used by Porter to monitor PPC performance.

E-commerce report template for marketing teams and agencies by Porter (2024)

Get the actual E-commerce template used by Porter to monitor E-commerce performance.

SEO report template for marketing teams and agencies

This SEO report template helps track key metrics like conversion rate, ROI, and CTR. Analyze organic search traffic and keyword rankings. Segment by audience, channel, or time. Integrate data from Google Search Console and content marketing. Ideal for marketing teams to measure performance and achieve specific goals.

Paid media Creative performance report template for marketing teams and agencies

Analyze key metrics with the Paid media Creative performance report template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.

Web analytics report template for marketing teams and agencies

Optimize your marketing strategy with this Web analytics report template. Track conversion rates, ROI, and audience size using Google Analytics 4. Analyze key metrics by campaign, demographics, or time. Perfect for marketing teams to consolidate data and enhance performance. Monitor sessions, impressions, and reach for actionable insights.

Multi-channel Marketing performance report template for marketing teams and agencies by Porter (2024)

Get the actual Multi-channel Marketing performance template used by Porter to monitor Marketing performance.

E-commerce report template for marketing teams and agencies by Porter (2024)

Get the actual E-commerce template used by Porter to monitor E-commerce performance.

Google Analytics 4 report template for marketing teams and agencies

Optimize your e-commerce strategy with this Google Analytics 4 report template. Track conversion metrics, session duration, and bounce rate. Analyze impressions, CTR, and average position. Segment by campaign, age, gender, and device. View data by hour, day, or year. Perfect for marketing teams to enhance website performance and achieve objectives.

Digital marketing report template for marketing teams and agencies

Optimize your strategy with this digital marketing report template. Track metrics like conversion rate, CTR, and ROAS. Analyze demographics and behavior across CRM, E-commerce, Facebook Ads, Google Analytics 4, and LinkedIn Ads. Segment by timeframes for actionable insights. Perfect for marketing teams to measure performance and align with objectives.

What is a Facebook Insights report?

A Facebook Insights report is a tool that consolidates data from Facebook to track and display key performance indicators (KPIs) (e.g., engagement rate, reach, impressions), enabling teams and agencies to monitor page and post performance and create presentations for clients and executives.

Facebook Insights reports are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a Facebook Insights report?

An actionable Facebook Insights report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Facebook Insights reports

Executive reports for CMOs, CEOs, and clients show Facebook's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

Engagement analysis: by post type, using metrics like likes, shares, and comments.
Reach analysis: organic vs. paid reach over time.
Audience insights: demographics, interests, and behavior of engaged users.
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Facebook Insights manager reports

Manager reports have cross-post views with drill-downs to see performance by post, campaign, region, team member, and audience segment. They help align teams, define tactics, and include:

Post performance reporting: overall engagement, reach, and impressions across posts.
Goal tracking: compare current performance vs objectives.
Audits for prioritization and spotting issues
Competitive analysis for page and content mapping.
Topic, keyword, content, audience research

Operational Facebook Insights reports

Operational reports for analysts and page managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Engagement: post metrics, follower growth, engaging topics/hashtags.
Reach: impressions, reach, frequency.
Content performance: video views, link clicks, reactions.

Operational Facebook Insights reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build a Facebook Insights report?

To build a Facebook Insights report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Facebook Insights for page analytics, Meta Ads for ad performance, and Instagram for cross-platform social media data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Facebook Insights report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, reach analysis, and audience insights.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Facebook reporting use cases, such as engagement monitoring, reach analysis, and audience insights.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g., Likes, Shares, Reach, Impressions, etc.).
Choose breakdowns to segment your data (e.g., by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Facebook Insights reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Facebook Insights reports:

Share

Share your Facebook Insights reports via links, PDF, schedule emails, and control permissions.

KPIs to include in a Facebook Insights report?

Facebook Insights reports should include a mix of engagement, reach, audience, and content performance metrics and KPIs to fully understand the performance of Facebook pages towards business goals. They include:

Engagement KPIs measure user interaction with content:

Engagement metrics: likes, comments, shares, reactions
Reach metrics: impressions, reach, frequency
Content performance metrics: video views, link clicks, post clicks

Audience KPIs provide insights into the demographics and behavior of your audience:

Demographics: age, gender, location
Interests: pages liked, topics engaged with
Behavior: active times, device usage

To analyze these Facebook KPIs, segment them by:

Time: Hourly, daily, weekly, monthly

Post type: video, image, link, text

Audience: geo, tech, demographics, interests, behavior

Content: creatives, format, topic, keyword