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Real COGS dashboard example

Get the actual COGS dashboard example used by Porter to monitor your E-commerce performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

COGS dashboard example overview

With this COGS dashboard example, you can easily monitor specific metrics for performance monitoring. For instance, track the average cost of goods sold (COGS) over time to identify any trends or fluctuations. Additionally, segment the data by product category to analyze the COGS for each individual segment.

You can also share this dashboard with others to influence teams or clients. Simply export the data as a PDF and present it during a team meeting to showcase the impact of COGS on the overall business performance. Alternatively, share the dashboard via a link or email to provide stakeholders with real-time access to the data.

Lastly, this dashboard allows you to answer important questions related to COGS. For example, you can determine the top-selling products with the highest COGS and assess their profitability. Additionally, you can analyze the impact of fluctuations in raw material costs on COGS, helping you make informed pricing decisions.

By using this COGS dashboard, you can effectively monitor performance, share insights, and answer key questions, empowering you to make data-driven decisions for your business.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Gross Merchandise Volume (GMV)
– Average Order Value (AOV)
– Conversion Rate

Engagement metrics

– Order conversion rate
– Average order value
– Order fulfillment time

Acquisition

– Cost per click (CPC)
– Conversion rate (CR)
– Click-through rate (CTR)

Dimensions

Campaign

– Target audience
– Messaging
– Channel

Audience

– Age group
– Gender
– Location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A COGS report should include a breakdown of metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes, shares), and conversion (e.g., sales, conversions) metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report could provide the number of impressions for each campaign, the click-through rate for specific channels, the sales conversion rate for different audience segments, the engagement metrics for various content types, and the conversion metrics by objective.
To analyze COGS (Cost of Goods Sold) data, we need to include the following elements in a report: 1) Metrics breakdown: Include visibility metrics such as impressions, reach, and website traffic; engagement metrics like clicks, likes, and shares; and conversion metrics, such as purchases, leads generated, and ROI. 2) Add context: Compare against cost metrics like total expenditure, cost per click/conversion, and overall profit margins. Include date range, goals achieved, conversion rates, and benchmarks like industry standards, previous campaigns, or competitors’ performance. 3) Segment data: Break down data by campaign (e.g., summer sale campaign), channel (e.g., Facebook ads), audience (e.g., age groups), content (e.g., promotional videos), objective (e.g., awareness vs. sales), and date (e.g., weekly or monthly). For example, analyze the ROI of different campaigns, compare the conversion rates across various channels, or determine the impact of different objectives on engagement metrics.
To build a COGS (Cost of Goods Sold) dashboard, 1) connect your financial and inventory management accounts to your dashboard tool. 2) Select metrics such as total COGS, individual product costs, and inventory turnover. 3) Segment data by product line, sales channel, customer type, campaign, objective, and date. 4) Add filters to view data by specific time periods, product categories, or sales channels, making your report interactive. 5) Share the dashboard via PDF, scheduled emails, or links for easy access and review.

A COGS (Cost of Goods Sold) dashboard is a visual representation of the costs associated with producing the goods a company sells, crucial for understanding profitability and making informed business decisions. Tools like Excel, Tableau, and Looker Studio are commonly used to create these dashboards, which typically include elements like direct labor costs, direct materials costs, and overhead costs. Real-time data monitoring is vital as it allows for immediate action based on current business performance. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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