Some Windsor AI alternatives include Porter Metrics, Power My Analytics, Dataslayer, Supermetrics, AgencyAnalytics, Funnel, and Polar Analytics.
The best Windsor AI alternatives to try
- Porter Metrics for medium-sized marketing teams and agencies.
- Funnel.io for teams that need ETL and data transformation capabilities.
- Power My Analytics data warehouse and data connectors.
- DataSlayer for affordable and lower usage reporting due to API limits.
- Agency Analytics for marketing agencies needing robust client management.
- Polar Analytics reporting tool for ecommerce brands running on Shopify.
- Supermetrics for marketing teams and agencies that want advanced analytics capabilities.
Windsor AI alternatives comparison at a glance
Windsor AI alternatives feature comparison
table { border-collapse: collapse; width: 100%; } th, td { text-align: left; padding: 8px; border: 1px solid black; background-color: #f8f6ff; } th { background-color: #f8f6ff; /* Header background color */ }
| Comparison criteria | Supermetrics | Agency Analytics | Dataslayer | Windsor AI | Power My Analytics | Funnel | Porter Metrics | Polar Analytics |
|---|---|---|---|---|---|---|---|---|
| Data Sources | 200+ | 80+ | 45+ | 200+ | 45 | 500 | 18 | 45 |
| Data sources included in their first plan tier | “Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️” | All data sources (80+) ✅ | All data sources (45+) ✅ | All data sources (100+) ✅ | All data sources (45+) ✅ | All data sources (230+) ✅ | All data sources included (19+) ✅ | |
| Refresh time frequency | “Hourly, Daily, Weekly ✅” | Daily ✅ | “Daily, with API limits ⛔️” | Daily or hourly ✅ | Daily ✅ | Daily or every 2 hours ✅ | Daily or every 12 hours ✅ | Daily ✅ |
| Refresh time frequency for their first plan tier | Weekly ⛔️ | Daily ✅ | “Daily, with API limits ⛔️” | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ | Daily ✅ |
| Report templates | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ | Yes ✅ |
| Destinations | 16 | 4 | 13 | 8 | 20+ | 2 | 2 | |
| Starting price | $37/mo | 60/mo | 35/mo | 23/mo | “14,9/mo” | 1100/mo | “14,99/mo” | 300/mo |
| Free trials | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ | Yes✅ |
| Pricing model | “Based on data sources, user seats, destinations” | Per-client campaign pricing | Usage-based | Based on usage | Based on usage | Usage-based “Flexpoints” | Based on # of accounts connected | Based on order volume |
| Users access | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Limited users per plan ⛔️ | Limited users per plan ⛔️ | Unlimited users and admins ✅ | Unlimited users and admins ✅ |
| User reviews on G2Crowd | 4.5 | “4,7” | “4,8” | “4,8” | “4,4” | “4,5” | “4,5” | 5 |
| Drawbacks | “Complex pricing, slow/unstable data without paid storage” | Limited data flexibility vs. ETL tools | Unpredictable pricing for high volumes | Some technical skills required | Limited transformation options | “High learning curve, expensive pricing” | Limited integrations compared to competitors | Less flexible than modular tools |
Windsor AI alternatives pricing comparison
Pricing Windsor alternatives vary a lot. We’ve compiled their listed monthly plans, but remember, pricing models differ. For example, Porter Metrics bills per connected account, while others bill per data source or client. Most offer trials and some have freemium plans.
TL;DR:
If you’re looking for a budget-friendly Windsor alternative for your marketing team or agency, Porter Metrics and Power My Analytics are the best choices for balancing features and budget.
Dataslayer might seem better in price at first sight, but the reality is that their API limits might affect your experience as a user because if you exceed the quotas, your reports will break.
And definitely, if you are looking for more advanced features and integrations Funnel.io and Polar Analytics are worth the extra cost.
| Provider | Starting Price | Mid Plan | Highest Price | Average Price | Pricing Unit | Service Type | Free Plans |
|---|---|---|---|---|---|---|---|
| Porter Metrics | $15 | $40 | $180 | $78 | Accounts | Self-Service | 14-day free trial |
| Supermetrics | $37 | $299 | $724 | $370 | Data Sources | Self-Service | 14-day free trial |
| Funnel | $120 | $1,100 | $2,500 | $1,240 | Flexpoints | Self-Service | Freemium |
| Windsor AI | $23 | $118 | $598 | $246 | Data Sources | Self-Service | Freemium |
| Power My Analytics | $15 | $40 | $295 | $117 | Data Sources | Self-Service | 14-day free trial |
| Dataslayer | $35 | $76 | $383 | $165 | API Calls | Self-Service | Freemium |
| AgencyAnalytics | $60 | $180 | $900 | $380 | Client Campaigns | Self-Service | 14-day free trial |
| Polar Analytics | $300 | $450 | $450 | $400 | Orders | Sales Call | No |
| Databox | $47 | $135 | $799 | $327 | Data Source Connections | Self-Service | Freemium |
| Whatagraph | $219 | $499 | $899 | $539 | Source Credits | Sales Call | 7-day free trial |
Generally, the cost of marketing data connectors falls between $15/mo and $200/mo, whereas reporting or ETL tools are priced from $300/mo to $2,000/mo.
Consider these aspects to compare pricing:
- Compliance and Security: Pay attention to crucial certifications like SOC 2 Type 2 and features like SSO sign-in.
- Service Type: Tools that involve sales or onboarding calls tend to be costlier (about $300/mo), while self-service tools are usually more affordable.
- Documentation and Resources: Having access to tutorials, templates, and comprehensive documentation can optimize your workflow.
- Support and Training: Assess the availability of support, communication channels (chat, email, phone), and the provision of custom training and reporting services.
- Segment: SMBs often prioritize quick setup, ease of use, and flexible, affordable pricing, while enterprises value compliance and security features.
Criteria to choose a Windsor AI alternative
Chiefmartec says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual alternatives to Windsor AI is tough.
I’ll share my perspective as a marketing analytics tech founder and Windsor AI competitor. You might expect me to favour Porter, but I dive deep into all reporting tools, considering their features and limitations that only become clear after you use them.
I created a framework to help you evaluate and choose a Windsor AI alternative and a marketing reporting tool that evaluates:
Features
- Data integrations – assess quality, ease of use, availability, speed, fields, granularity, stability, accuracy, freshness, historical data access, and date range flexibility.
- Data transformation – look for data normalization, blending, filtering, custom metrics, custom dimensions, and rule-based custom values for complex reporting.
- Destinations – consider options like vertical reporting tools, spreadsheets, data visualization platforms, and data warehouses for reporting, visualization, and automation.
Solution types
Understand the strengths of different marketing analytics software categories:
- Built-in analytics
- Data connectors
- Data visualization tools
- Vertical reporting tools
- Tracking solutions
- Business intelligence platforms
- ETL solutions
- Attribution software
Integrations
When comparing integrations of Windsor AI alternatives, assess criteria such as ease of use, availability, speed, granularity, field, stability, and accuracy.
Pricing
- Plans and models – compare pricing plans, models, and average costs of different providers.
- Additional factors – consider compliance, security, service type (self-service vs. sales calls), documentation, resources, support, and training beyond just the numbers.
Other considerations
- User management – check the number of users allowed and costs for additional users.
- Drawbacks – be aware of limitations like limited integrations, complex pricing, high learning curves, or lack of flexibility.
- Ease of use – evaluate the learning curve and user-friendliness.
- Templates – look for pre-built templates to quickly test and implement the tool.
Best Windsor AI alternatives detailed comparison
Porter Metrics
Porter Metrics is a no-code marketing reporting tool to measure marketing performance towards bottom-line, revenue and profit metrics with no data warehouses, scripts, or additional tools required, across all your marketing channels, products, clients, and campaigns.It connects to the most popular B2B and e-commerce marketing data for small businesses such as Shopify, HubSpot, GA4, Facebook Ads, and Instagram, to destinations like Looker Studio (formerly Data Studio) and GoogleSheets.
+100 Looker Studio templates and +100 Youtube tutorials on marketing reporting. Used by +1,500 marketing teams in 60 countries.
Porter Metrics vs.Windsor AI detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Porter Metrics | 18 | All data sources included (19+) ✅ | Daily or every 12 hours ✅ | Daily ✅ | Yes ✅ | 2 | 14,99/mo | Yes✅ | Based on # of accounts connected | Unlimited users and admins ✅ | 4,5 | Limited integrations compared to competitors |
Porter Metrics pricing
Simple, flat pricing based solely on the number of connected accounts across various marketing platforms. Plans range from $14.99/month for 1 account to $180/month for 40 accounts. All plans include unlimited users, data destinations (Looker Studio, Sheets), integrations, with no additional usage fees.
Porter Metrics is ideal for medium-sized marketing teams and agencies seeking a no-code, simple solution with numerous templates and tutorials. It integrates seamlessly with Looker Studio and Google Sheets, storing data in BigQuery for efficient blending and faster report generation.
Porter Metrics supports popular paid media, social media, CRM, and e-commerce platforms, offering extensive customization and flexibility. Customers praise its well-designed, highly customizable templates and responsive support team, making it easy to create professional-looking reports and address any issues promptly.
Windsor.ai excels in advanced digital attribution by connecting various data streams, analyzing customer journeys, and optimizing marketing budgets. While Windsor.ai provides detailed insights, its complexity can be overwhelming for non-technical users. Porter Metrics, with its user-friendly interface and predictable pricing, is a more accessible and cost-effective solution for comprehensive data integration and reporting.
Pros of choosing Porter Metrics as a Windsor AI alternative
- No-code reporting tool connects to 19+ data sources, including Shopify, HubSpot, Facebook Ads, GA4, Instagram
- Self-managed BigQuery data storage for accurate, stable, fast reporting
- 100+ free Looker Studio report templates and 100+ YouTube tutorials
- Free 1:1 customer support via chat, email, and calls in English and Spanish
- Simple, flexible pricing based on accounts connected; unlimited users, reports, usage
Cons of choosing Porter Metrics as a Windsor AI alternative”
The following are reasons to seek Porter Metrics alternatives.
- Fewer connectors (19+) than some alternatives; focuses on SMBs, agencies, e-commerce, lead gen
- No built-in data transformation features; requires Looker Studio or Sheets for blending, segmentation, custom fields
- Not suitable for large enterprises requiring sales CRM and database integrations (e.g., Salesforce, Adobe)
- May not be appropriate if finding Looker Studio or Sheets too complex for basic reporting needs
Power My Analytics
Power My Analytics is a no-code ETL tool offering direct marketing data source integrations to destinations like Looker Studio, Sheets, Analytics, Excel, BigQuery, and its API. At Porter Metrics, we benchmark it favorably for quality, customer satisfaction, and reliability.
Windsor AI vs.Power My Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Power My Analytics | 45 | All data sources (45+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 8 | 14,9/mo | Yes✅ | Based on usage | Limited users per plan ⛔️ | 4,4 | Limited transformation options |
Power My Analytics pricing
Starts at $14.95/month for 1 data source and 1 account. Scales up to $295/month for 40 sources, unlimited accounts per source, data warehousing, and 4+ admin users. Additional fees for Google Sheets ($50/month) and Google Business Profile integration.
Who is Supermetrics best for?
Power My Analytics provides a customizable and affordable pricing model, making it suitable for teams that need flexibility in their data reporting solutions. It allows easy addition of accounts, users, and destinations, providing a cost-effective solution for growing teams.
However, Windsor.ai focuses on multi-touch marketing attribution and offers a flexible pricing model based on the number of data sources, accounts, and destinations. It provides insights into the value and ROAS of every touchpoint, making it ideal for marketers seeking a unified marketing data solution for attribution analysis and reporting.
Pros of choosing Power My Analytics as a Windsor AI alternative
- Direct connector to Looker Studio, Sheets, Analytics, Excel, BigQuery, API
- Automatic storage: PMA backfills data into a cloud storage for fast, reliable integrations without needing additional warehouse setup
- Great customer support: Fast support, complete documentation, and the possibility to schedule free onboarding sessions
- Usually good performance in terms of report speed
Cons of choosing Power My Analytics over Windsor AI
The following are reasons to look for Power My Analytics alternatives.
- No built-in data transformation: Users need to send raw data to a destination to blend, clean, or calculate custom fields
- First-time users need help with possible dimensions/metrics and platform limitations
- Technical concepts like combining metrics/dimensions can be challenging for novice marketers
- Integrations don’t include all API fields; combining different data types from the same source can break reports
Dataslayer
Dataslayer is an affordable ETL tool built PPC marketers. It has garnered impressive overall satisfaction scores (4.8/5 on G2). While offering marketing data integrations, its API query manager and BigQuery integrations also serve developers’ needs.
Windsor AI vs. Dataslayer detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| DataSlayer | 45+ | All data sources (45+) ✅ | Daily, with API limits ⛔️ | Daily, with API limits ⛔️ | Yes ✅ | 4 | 35/mo | Yes✅ | Usage-based | Limited users per plan ⛔️ | 4,8 | Unpredictable pricing for high volumes |
Dataslayer pricing
Usage-based pricing model per data destination, which can lead to unpredictable costs. For example, Looker Studio starts at $35/month while BigQuery is $355/month and up. Free plan with 15 daily API calls. Pricing depends on number of accounts/connectors and API call limits.
Who is Dataslayer best for?
DataSlayer provides an affordable and flexible reporting tool for PPC/SEM marketers and agencies, with seamless integration into Google Sheets, Looker Studio, and BI tools. Its API call-based pricing can be more predictable for teams with lower data volumes.
However, Windsor.ai specializes in multi-touch marketing attribution, offering a flexible pricing model based on the number of data sources, accounts, and destinations. It provides insights into the value and ROAS of every touchpoint, making it ideal for marketers seeking comprehensive attribution analysis.
Pros of choosing Dataslayer as a Windsor AI alternative
- Affordable data connector designed for PPC use cases and marketers
- Agencies use team member links to client data without individual logins
- Live chat with data experts; responses in minutes; high-touch personal assistance
- Plans from $35/month vs. Supermetrics’ $87/user minimum and extra data costs
Cons of choosing Dataslayer over Windsor AI
The following are reasons to look for Dataslayer alternatives.
- Lacks built-in storage, relying on API stability which can lead to slow reporting
- Dashboard performance can be compromised due to API limitations, slowing down reporting for clients with numerous active campaigns
- Usage-based pricing can become unpredictable and expensive, potentially surpassing leading providers
- Users report issues with data formatting leading to discrepancies, such as metrics like CTR and conversion rate appearing in percentage format instead of decimal
Supermetrics
Supermetrics is a data integration and reporting tool for marketing and sales data. With 200+ integrations for e-commerce, B2B, ads, sales data, Supermetrics is an established market leader with 17,000+ customers, tracks 10%+ global ad spend.Supermetrics collects data from sources like CRMs, analytics tools, and ad platforms, then loads it directly into the destinations teams already use – spreadsheets, visualization tools, data warehouses.
Windsor AI vs. Supermetrics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Supermetrics | 200+ | Only 4 data sources: Facebook Ads, Google Analytics 4, and Google Ads ⛔️ | Hourly, Daily, Weekly ✅ | Weekly ⛔️ | Yes ✅ | 16 | $37/mo | Yes✅ | Based on data sources, user seats, destinations | Limited users per plan ⛔️ | 4.5 | Complex pricing, slow/unstable data without paid storage |
Supermetrics pricing
Supermetrics pricing is based on number of integrations, accounts per data source, and destinations. Higher tiers unlock more integrations, while agencies may need custom plans for additional accounts. Pricing varies across destinations, with spreadsheets and Looker Studio being more affordable compared to Power BI and data warehouses.
Plans range from $37/month for the Essential plan with 1 user and 11 data sources, up to $724/month for the Super plan with 1 user and 82 sources. Enterprise custom pricing is available for unlimited users and 119 sources.Additional costs include $87-$724 per extra user and $24 per additional data source. All plans include automated data refreshes and connectors.
Who is Supermetrics best for?
Supermetrics is suitable for businesses needing advanced data connectors, transformation capabilities, and support for various destinations, including data warehouses and BI tools.
Windsor.ai, however, offers a flexible pricing model based on the number of data sources, accounts, and destinations. It also has a specific focus on marketing attribution, providing insights into the value and ROAS of every touchpoint.
Pros of choosing Supermetrics as a Windsor AI alternative
- 200+ integrations including Salesforce, Shopify, Facebook Ads, Google Analytics
- Data destinations: Google Sheets, Excel, Looker Studio, BigQuery, Snowflake
- Data transformation feature, built-in storage, and APIs allow companies to create custom fields to calculate CPAs, run reports faster, and store data in their own databases
- Multilanguage field translation for users
Cons of choosing Supermetrics over Windsor AI
The following are reasons to look for Supermetrics alternatives.
- Complex, inflexible and expensive pricing based on number of data sources, accounts per data source, users, data sources available only on certain plans, and destination
- Data transformation features, built-in storage, and APIs are only available in enterprise plans
- “Canned answers” and slow, rigid email/chat support reported by users
AgencyAnalytics
Agency Analytics is a reporting and dashboarding tool for marketing agencies, offering unique features like SEO monitoring and client-staff communication management.It’s a good starting point for non-technical agency marketers transitioning from manual reporting, despite potential limitations in flexibility and features compared to data connectors or ETL solutions. Agency Analytics remains superior in ease of use to BI tools like Google Looker Studio.
Windsor AI vs. AgencyAnalytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Agency Analytics | 80+ | All data sources (80+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 80 | 60/mo | Yes✅ | Per-client campaign pricing | Limited users per plan ⛔️ | 4,7 | Limited data flexibility vs. ETL tools |
AgencyAnalytics pricing
AgencyAnalytics pricing is based on “client campaigns” which are combinations of connected accounts like websites and ad platforms per client.
Plans:
- Freelancer: Starts at $60/month for minimum 5 client campaigns at $12 each
- Agency: Starts at $180/month for minimum 10 client campaigns at $18 each
- Enterprise: Starts around $900/month for minimum 50 client campaigns
Advanced features like white-labeling, custom metrics/dashboards, and agency management tools are included in higher-tier Agency and Enterprise plans.
Who is AgencyAnalytics best for?
Windsor.ai is perfect for businesses that require in-depth multi-touch attribution to understand the complete customer journey and the effectiveness of their marketing efforts. This focus makes it ideal for detailed marketing performance analysis.
However, Agency Analytics offers a comprehensive suite of reporting tools with predefined dashboards and client reporting features tailored specifically for marketing agencies. It simplifies the reporting process and includes features like branding, custom metrics, and markups, which are beneficial for agencies needing straightforward client reporting.
Pros of choosing AgencyAnalytics as a Windsor AI alternative
- Pre-built marketing agency reporting templates and workflows for client reporting
- Faster than assembling comparable views in Looker Studio with minimal setup
- Filter Facebook Ads by campaign; blend Google Analytics + CRM data; set markup %
- Fast data access by syncing with API data to cloud storage proactively
Cons of choosing AgencyAnalytics over Windsor AI
The following are reasons to look for AgencyAnalytics alternatives.
- Can’t combine Facebook Ads metrics by device, demographics, or creatives in the same query
- Doesn’t allow cleaning, tagging, or grouping data with custom dimensions, unlike Looker Studio, Sheets with REGEX, or Funnel
- Lacks transformation features like regex to clean URLs or group by site section
- Costs scale fast: charges per “client campaign” combination of connected accounts, unlike per account pricing
Funnel
Funnel.io is an ETL tool with 500+ marketing and sales integrations, 10+ destinations including data warehouses, visualization tools, spreadsheets. Has ‘managed data warehouse’ model, pre-storing data for speed, stability, potentially affecting data granularity, timeliness.Known for data transformation layer enabling custom metrics, currency conversions, cross-channel normalization, and blending. No-code tool but requires high technical proficiency akin to spreadsheet power users.
Windsor AI vs. Funnel detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Funnel | 500 | All data sources (230+) ✅ | Daily or every 2 hours ✅ | Daily ✅ | Yes ✅ | 20+ | 1100/mo | Yes✅ | Usage-based “Flexpoints” | Limited users per plan ⛔️ | 4,5 | High learning curve, expensive pricing |
Funnel pricing
Utilizes a complex “flexpoints” pricing system calculated based on data sources and destinations. Has a free Starter plan with 350 flexpoints, $1,100/month Business plan with 3,500 flexpoints, and custom Enterprise pricing. Number of flexpoints varies by integration type.
Who is Funnel best for?
Funnel.io’s advanced data transformation and blending capabilities, along with its extensive data sources and built-in data warehousing, make it suitable for businesses needing powerful data handling solutions. It is ideal for technical teams requiring comprehensive data manipulation and reporting capabilities.
Windsor.ai, however, focuses on multi-touch marketing attribution and offers a flexible pricing model based on the number of data sources, accounts, and destinations. It provides insights into the value and ROAS of every touchpoint, making it ideal for marketers seeking a unified marketing data solution for attribution analysis and reporting.
Pros of choosing Funnel as a Windsor AI alternative
- Integrations include Shopify, HubSpot, Salesforce, Facebook Ads, Google Analytics
- Unifies cross-channel data, conversion windows, and agency markup rules at campaign level
- Faster Looker Studio and Google Sheets reports compared to direct connectors
- GDPR and SOC 2 compliance for enterprise marketing data governance
Cons of choosing Funnel over Windsor AI
The following are reasons to look for Funnel alternatives.
- Monthly cost reaches hundreds to thousands of dollars based on usage, called ‘Flexpoints’
- Built for analysts or technical marketers; requires understanding of APIs, schemas, formulas, transformations for each connector
- Each table/endpoint may require setup, contrasting direct full-connector syncing
- While some data connectors offer “real-time” data from APIs for instant reports, Funnel’s approach may lead to delays of several hours before data becomes available
Polar Analytics
Polar Analytics is a no-code analytics and data integration platform for e-commerce Shopify brands with $2+ million annual revenue.All-in-one approach with custom dashboards, visualizations, integrations, conversion/attribution script, AI chat analysis, alerts, data transformation.
Automatically aggregates and combines channels to calculate CAC, LTV, retention, contribution margins, profits. Drawbacks: plans start $300/mo, not fully self-service, requires setup call.
Windsor AI vs. Polar Analytics detailed comparison
| Comparison criteria | Data Sources | Data sources included in their first plan tier | Refresh time frequency | Refresh time frequency for their first plan tier | Report templates | Destinations | Starting price | Free trials | Pricing model | Users access | User reviews on G2Crowd | Drawbacks |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Windsor AI | 200+ | All data sources (100+) ✅ | Daily or hourly ✅ | Daily ✅ | Yes ✅ | 13 | 23/mo | Yes✅ | Based on usage | Unlimited users and admins ✅ | 4,8 | Some technical skills required |
| Polar Analytics | 45 | All data sources included (23+) ✅ | Daily ✅ | Daily ✅ | Yes ✅ | 2 | 300/mo | Yes✅ | Based on order volume | Unlimited users and admins ✅ | 5 | Less flexible than modular tools |
Polar Analytics pricing
Pricing is based on total tracked orders, starting at $300/month for 2,000 orders. Price per tracked order decreases with higher volumes, down to $0.04/order for over 50,000 orders per month. Enterprise plan pricing for companies over $20M GMV.
Who is Polar Analytics best for?
Polar Analytics is perfect for e-commerce brands, offering a no-code analytics and reporting solution that consolidates data from multiple marketing channels to evaluate attribution and profitability. This specialization makes it highly effective for businesses needing detailed marketing performance insights.
However, Windsor.ai specializes in multi-touch marketing attribution, offering a flexible pricing model based on the number of data sources, accounts, and destinations. It provides insights into the value and ROAS of every touchpoint, making it ideal for marketers looking for a comprehensive attribution analysis solution.
Pros of choosing Polar Analytics as a Windsor AI alternative
- Pre-built Shopify dashboards: sales, profits, CAC, AOV by marketing channel, SKU
- Consolidates Facebook Ads, Google Analytics, Klaviyo, ReCharge data in one place
- Calculates key DTC metrics automatically: MER, CPC, ROAS, LTV by segment
- Stellar support: users cite daily outreach, hour-long calls, technical assistance
Cons of choosing Polar Analytics over Windsor AI
The following are reasons to look for Polar Analytics alternatives.
- Incomplete metrics and documentation: lacks some specific analyses and metrics needed by marketing teams and agencies, such as outbound clicks for Facebook Ads
- Slow, delayed data retrieval: runs daily backfills by default, useful for weekly/monthly monitoring but unfeasible for day-to-day or real-time analytics like ad pacing or Black Friday events
- Some users report occasional “slow” load times in reviews on G2 and Shopify
Other Windsor AI alternatives you should consider?
We have tested a lot of marketing reporting tools and white-glove services, here are other alternatives you should consider if you have time to keep exploring:
- Databox for easy-to-build marketing reporting.
- Equals for SaaS companies that want to measure their data in a tool that looks like Sheets.
- VisionLabs if you want custom data pipelines and reporting without using your internal team.
- Datapad if you want reports that look like a Notion report and are easy to build.
- Coefficient if you want an alternative to automate your Google Sheets reporting.
- Awesome Table is a great Google Sheets Supermetrics alternative.
- Swydo is an easy-to-use out of the box marketing reporting tool
Windsor AI overview
Windsor is an ETL tool and marketing attribution software. Since 2019, it has developed over 300 integrations for data collection and data pipelines, built for technical marketers and data analysts.Reasons to seek Windsor AI alternatives
You’d look for Windsor.ai alternatives if:
- You’re looking for friendlier no-code data integrations for marketing reporting
- You need to do data transformation before sending your data to a destination
- You need a more dedicated marketing attribution software for B2B or e-commerce
Windsor AI pricing explained
Windsor AI pricing is mainly based on data sources and accounts. The main restriction is around data sources—the different platforms you can pull data from—because the number of total accounts per plan is higher.
Let’s see an example:
For instance in their basic plan, you have access to 3 different data sources, for instance: Facebook Ads, Google Ads, and GA4.
And you can connect up to 75 different accounts using only those 3 different data sources.
This pricing makes sense if you have few data sources but a lot of accounts, but is not ideal if you have more data sources and less accounts that is the case of most marketing teams and agencies.
For instance, the main difference between the basic plan for 23/month and the Standard plan for $118 / month is that the number of data sources increases from 5 to 7 and destinations are unlimited.
If you want 5 different different data sources and connecting one account per data source you would be paying $118 / month.
If you prefer a pricing that grows in accounts and not data sources, then you should consider Porter Metrics or Power My Analytics.
Frequently Asked Questions (FAQs)
Is there a fully free Windsor AI alternative?
You can use the Google Native connectors that Looker Studio offers, such as Google Ads, Google Search Console, and Google Analytics 4.
However, if you want to integrate additional platforms, it’s better to choose another verified third-party provider, such as Porter Metrics or Funnel.io.
There are no truly good free alternatives to Windsor AI because developing and maintaining a comprehensive marketing data platform with robust API integrations across all major advertising and analytics tools is an extremely costly and complex undertaking:
- Building and maintaining API connections to dozens of marketing data sources requires significant engineering resources to handle varying data models, rate limits, and authentication methods.
- Calculating custom marketing metrics means translating complex formulas across disparate data sources and handling elements like campaign structure and ad creatives.
- Marketing data volumes can be massive even for smaller businesses, necessitating optimized data warehousing capabilities.
- APIs and data sources change constantly, requiring continuous integration updates and maintenance.
- Creating an intuitive UI/UX, rich visualizations, collaboration features and other functionality further adds to development costs.
While simple free marketing data connectors exist, building a truly full-featured free alternative with broad compatibility, customization abilities, and scalability is prohibitively expensive without a sustainable monetization model.
Why do people leave Windsor AI?
Why do people leave Windsor AI?
Most Windsor AI customers leave the platform because of: steep learning curve, unclear documentation, and occasional bugs or slow report loading.
- Steep learning curve: Some users find Windsor AI challenging to understand, particularly when it comes to field names and metrics, which can differ from the original platform’s naming conventions. This inconsistency can make it difficult for users to locate and work with the desired data points [[1]] [[4]] [[8]].
- Unclear documentation: Insufficient or unclear documentation is cited as a pain point, making it harder for users to resolve issues related to field name discrepancies or platform-specific quirks [[2]] [[6]].
- Occasional bugs or slow report loading: A few users have reported encountering bugs or experiencing slower report loading times, particularly when dealing with large volumes of data or multiple data sources [[2]] [[6]].
Is it easy to switch from Windsor AI to another solution?
Most of the top alternatives make migrating data connections and reports/dashboards from Windsor AI relatively easy. Many have import wizards and services to assist with the transition process.
For instance, if you move from Windsor AI to Porter Metrics, we will help you migrate all your reports for free.
Also, you can copy a dozen of templates that will help you change your reports without a lot of effort on your side. For instance, you can check these examples:
