Facebook Ads e-commerce funnel report on Google Data Studio

About this report template

The Facebook Ads E-commerce funnel report template is part of the welcome kit we give away to our Facebook Ads connector users in both free trial and paid plan. 

You just need to create your first report with our Facebook Ads connector to get this template. 

It contains ALL the e-commerce-related metrics that you can visualize on the Facebook Ads Manager, but in a more insightful way, using Google Data Studio. We bring metrics like:

  • Impressions, reach, CPM, and frequency
  • Clicks, CTR, landing pageviews
  • Add to cart, add to wish lists, initiate checkout, and add payment info
  • Purchase, ROAS, Cost per Acquisition, and purchase values data

This template is ideal for any marketer, agency or company that runs an e-commerce on Facebook and wants to find optimization opportunities and save dozens of hours in manual reporting. 

All templates include a setup guide!

We created some step-by-step guides to help you set up yours, depending on the data source of the template:

You can find our documentation on our help center.

All Google Data Studio templates setup work essentially the same way*


Google Data Studio is a free, super user-friendly tool to build reports and dashboards. 

While most of its use cases are related to marketing, you can connect and visualize any database. 

We build connectors of your favorite apps to help you automate your reporting on Google Data Studio. We encourage you to check our product roadmap. We want to build a product you love. ❤️

Yes, it is. You only need to provide your email.

You’re allowed to leave our contacts list whenever you want.

We will only send you templates and tutorials, though.

We will occasionally send you emails to get feedback from you. 

Yes, we provide free support. 

  • Join our Facebook Group to get help from Google Data Studio enthusiasts
  • Talk to us on our website chat
  • Too desperate? Reach us out on email (juanjose@portermetrics.com)


We provide custom developments for all kinds of companies, from small agencies to large organizations like Janssen (Johnson & Johnson) and Specialized. 

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This Data Studio template on your email

Fill this form. Access the Data Studio template and a setup guide. Automate your marketing reporting. Be happy.