ETL and marketing attribution platform with 300+ integrations, including Looker and Power BI.

• Designed for data-savvy marketing teams; some user-friendly, no-code options.
• Enables data transformations and offers specialized B2B/e-commerce attribution.
• Unifies metrics for cross-channel reporting, though has a learning curve.
• Noted for responsive customer support and affordable pricing, with plans from free to $598/month.
• Offers a 30-day trial, no card needed, and caters to various data tools and categories.

Windsor AI overview

Windsor is an ETL tool and marketing attribution software. Since 2019, it has developed over 300 integrations for data collection and data pipelines, built for technical marketers and data analysts.

Who Windsor AI is not for?

Windsor.ai is for tech savy marketing and data teams. While part of its integrations are no-code, users should understand APIs, endpoints, and have some clarity of what fields can be used and combined. However, based on their reviews, it seems that marketing teams and agencies of all sizes find Windsor.ai as great to aggregate all their marketing data for reporting.

Reasons to seek Windsor AI alternatives

You’d look for Windsor.ai alternatives if:
1) You’re looking for friendlier no-code data integrations for marketing reporting
2) You need to do data transformation before sending your data to a destination
3) You need a more dedicated marketing attribution software for B2B or e-commerce

Some Windsor AI alternatives for marketing reporting automation include: Porter Metrics, Supermetrics, Funnel, Power My Analytics, Dataslayer, AgencyAnalytics, and Polar Analytics.

How to use Windsor AI?

To build a marketing report with Windsor AI :

• Start a free trial, choose your preferred integration, and you’ll be re-directed to Google Looker Studio.

Log in to a PMA account.

• Then, authorize your Google account, and log in to your marketing tools.
• Finally, choose the accounts and additional settings and connect your data.
• Dataslayer will generate a marketing report for the selected data source.

Windsor AI integrations

50+ data sources for marketing analytics and attribution, including:

• Ads: Google Ads, Facebook Ads, Bing Advertising, LinkedIn Ads, The Trade Desk, Criteo.
• Social Media: Facebook Lead Ads, Instagram, TikTok Ads, LinkedIn Pages.
• Web analytics: Google Analytics, Adobe Analytics.
• CRM and Sales tools: Salesforce, HubSpot, Zoho CRM, Intercom.
• SEO and E-commerce: Google Search Console, Shopify, Magento.

Destinations:

• Spreadsheets: Google Sheets, Microsoft Excel.

– Data visualization: Looker Studio, Microsoft Power BI, Tableau.

• Data warehousing: Google BigQuery, Snowflake, Amazon S3, Azure Blob Storage, PostgreSQL, MySQL, Azure MS SQL.
• Custom tools: Python.

Integrations pros

Flexible pricing model ranging from a free plan to $598/month Professional plan. Pricing is determined by the number of data sources (1-14), connected accounts (1-500 accounts), and additional enterprise features like invoicing and SLAs. Unlimited users and destinations included.

Windsor AI plans description

• Free: $0, 1 user, 1 data source, no DB destination.
• Basic: $23/month, unlimited users, 3 data sources, no DB destination.
• Standard: $118/month, unlimited users, 7 data sources, 75 accounts, unlimited data destinations.
• Plus: $298/month, unlimited users, 10 data sources, 200 accounts, unlimited data destinations.
• Professional: $598/month, unlimited users, 14 data sources, 500 accounts, unlimited data destinations, invoice payment option, enterprise SLA.
• Enterprise: Custom pricing, unlimited users and accounts, 14-200 data sources, unlimited data destinations, invoice payment, enterprise SLA and onboarding.

Billing: Monthly
Annual (2 months off)

free plan type: Free plan that includes 1 data source, 1 destination such as visualization tools or spreadsheets.

User management: all paid plans include unlimited usersPricing policies: All plans include a 30-day free trial with no credit card needed. They also offer visualization integrations with various platforms like Looker Studio, Microsoft PowerBI, Tableau, Google Sheets, Excel, BigQuery, Snowflake, AWS S3, and others.

Windsor AI reviews

G2 overall score: 4,8

Current reviews: +48

G2 ease of setup score: 8,9(Digital Analytics Average: 8.6)

G2 ease of use score: 8,9 (Digital Analytics Average: 8.6)

G2 quality of support score: 9,9 (Digital Analytics Average: 8.8)

Windsor AI positive reviews

Easy to use: we tested ourselves and we could build a report within a few minutes and clicks. Impressively, we could build a cross-channel reporting so we didn’t need to think of data blending.

“…we are often blending data and pulling it into Looker from 8+ sources using Windsor. And let me tell you, Windsor works brilliantly!”

“The customer service is head and shoulders above anything I have ever experienced. Extremely Responsive, and go the extra mile to ensure whatever difficulty you are having will be resolved ASAP.”

Windsor AI negative reviews

“Some attributes for certain platforms aren’t named the same as in said platforms, which can make finding them a little tricky.”

“aren’t named the same as in said platforms, which can make finding them a little tricky.”