Free Google Data Studio Marketing Funnel Template

Visualize your  marketing results as a funnel, get insights and understand how can you improve your conversion in every step of the customer journey.

Setup guide included. Do it yourself in less than two minutes. 

About this report template

Template Overview

  • This template includes: Google Ads funnel, Facebook Ads funnel and Google Analytics funnel.
  • Understand your top of the funnel (TOFU) marketing results: awareness, impressions, reach, sessions and more. 
  • Understand your middle of the funnel (MOFU) marketing results: engaged users, CPC, CTR, Clicks, Reactions, leads and more. 
  • Are you converting? Answer this question with bottom of the funnel (BOFU) results. Measure it with metrics like conversion, cost per conversions, purchases and more.
  • Analyze your marketing strategy breaking down your results by: campaign analysis, ad images,  keyword analysis and more.

Required connectors

  • Google Analytics connector (free)
  • Google Ads connector (free)
  • Facebook Ads connector (14-days free trial)

Who’s it for

  • Agencies that want to track their clients results as funnels.
  • Businesses with an e-commerce and a paid media strategy.

All templates include a setup guide!

We created some step-by-step guides to help you set up yours, depending on the data source of the template:

You can find our documentation on our help center.

All Google Data Studio templates setup work essentially the same way*


Google Data Studio is a free, super user-friendly tool to build reports and dashboards. 

While most of its use cases are related to marketing, you can connect and visualize any database. 

We build connectors of your favorite apps to help you automate your reporting on Google Data Studio. We encourage you to check our product roadmap. We want to build a product you love. ❤️

Yes, it is. You only need to provide your email.

You’re allowed to leave our contacts list whenever you want.

We will only send you templates and tutorials, though.

We will occasionally send you emails to get feedback from you. 

Yes, we provide free support. 

  • Join our Facebook Group to get help from Google Data Studio enthusiasts
  • Talk to us on our website chat
  • Too desperate? Reach us out on email (


We provide custom developments for all kinds of companies, from small agencies to large organizations like Janssen (Johnson & Johnson) and Specialized. 

Schedule a call with here!

Visualize your new Youtube Report

Get the template on your email! 😍📊

We will send you an email with a link to access this template. You only need to copy/paste. 

Optionally, you can opt-in to get our newest Google Data Studio templates each week. They’re free, too. We do not spam.