The top AgencyAnalytics alternatives in 2026 are Porter Metrics, Supermetrics, Whatagraph, Dataslayer, DashThis, Databox, and Windsor.ai. Agencies switch from AgencyAnalytics mainly because per-client pricing adds up fast as you grow, the proprietary platform limits you to their own dashboards instead of Looker Studio or Google Sheets, and there is no free plan to get started with. The alternatives on this list range from $15 to $229/month for entry plans, and several offer free tiers.
Quick answer — Best AgencyAnalytics alternatives in 2026
- Porter Metrics — Best overall for agencies wanting Looker Studio native reporting (from $15/mo)
- Supermetrics — Largest connector library with 150+ integrations (from $37/mo)
- Whatagraph — Best visual reporting platform with built-in dashboards (free plan, from $229/mo)
- Dataslayer — Budget-friendly Looker Studio connector with high ratings (free plan, from $39/mo)
- DashThis — Simplest dashboard builder for agency client reporting (from $49/mo)
- Databox — KPI dashboards with 130+ integrations and free plan (from $59/mo)
- Windsor.ai — Attribution-focused connector with generous free tier (from $19/mo)
All tools tested hands-on. Pricing verified March 2026. Jump to full comparison →
Disclosure: I’m Juan, founder of Porter Metrics, an AgencyAnalytics alternative with 6+ years in the market. Every claim in this article is based on public data and verifiable facts so you can make an objective comparison.
Why look for an AgencyAnalytics alternative
Marketing agencies look for AgencyAnalytics alternatives because of these common pain points:
AgencyAnalytics charges per client campaign. The Freelancer plan starts at $79/mo for just 5 clients (~$16 per client), and each additional client costs $20/mo. A 20-client agency pays $379/mo or more, while alternatives like Porter Metrics cover 5 accounts for $40/mo
AgencyAnalytics uses its own dashboard builder. You cannot send data to Looker Studio, Google Sheets, BigQuery, or Power BI natively. If your team already works in Looker Studio, you are forced to use a separate tool entirely
AgencyAnalytics is a reporting tool, not a data pipeline. There is no BigQuery export, no Snowflake integration, and no way to build advanced data models or store historical data in your own warehouse
Unlike several competitors that offer permanent free tiers, AgencyAnalytics only provides a 14-day trial. After that, the minimum cost is $79/month (or $59/mo billed annually)
AgencyAnalytics was founded in 2010 in Toronto, Canada. It offers 85+ integrations focused on marketing channels including SEO, PPC, social media, email, and call tracking. The platform has earned a strong 4.7/5 rating on G2 with 400+ reviews, showing that it delivers a good product for its target audience.
To be fair, AgencyAnalytics has genuine strengths: the white-label reporting is polished, the automated report scheduling saves agencies significant time, and the SEO auditing tools are built-in. The issues driving teams to explore alternatives center on pricing structure, platform flexibility, and data portability.
1. Per-client pricing model
AgencyAnalytics prices by client campaigns. As your agency grows, costs scale linearly with each new client you onboard. Here is the current pricing breakdown:
| What’s included | Freelancer ($79/mo) | Agency ($179/mo) | Agency Pro ($349/mo) |
|---|---|---|---|
| Client campaigns | 5 included | 10 included | 15 included |
| Additional clients | $20/mo each | $20/mo each | $20/mo each |
| Staff users | 5 | Unlimited | Unlimited |
| White label | Limited | Full | Full + custom domain |
| Annual pricing | $59/mo | $179/mo | $349/mo |
| Free plan | No — 14-day trial only | ||
In comparison: Porter Metrics starts at $15/month per account with all destinations, data transformations, storage, and unlimited users included. No per-client surcharge, no annual commitment needed.
2. Closed ecosystem
AgencyAnalytics is a self-contained reporting platform. While this makes it simple to use, it creates significant limitations for teams that need flexibility:
- Reports are built inside AgencyAnalytics only — no native Looker Studio, Google Sheets, or Power BI support
- You cannot export raw data to a data warehouse (BigQuery, Snowflake, Redshift) for custom analysis
- Dashboard customization is limited compared to the infinite flexibility of Looker Studio templates
- If you cancel, you lose access to all historical reports and dashboards
Porter Metrics works natively with Looker Studio, Google Sheets, Power BI, and BigQuery — so your reports live in tools your team already knows, and your data stays accessible regardless of which connector you use.
3. Reports look good but lack depth
AgencyAnalytics dashboards are visually appealing for client presentations, but power users hit the ceiling quickly:
| Consideration | AgencyAnalytics | Porter Metrics |
|---|---|---|
| Cost for 10 clients | $179/mo (Agency plan) or $179+/mo | $65/mo (10 accounts, all features) |
| Reporting platform | Proprietary only | Looker Studio, Sheets, Power BI, BigQuery |
| Report templates | Built-in templates (limited customization) | 50+ Looker Studio templates, fully customizable |
| Data blending | Basic multi-channel widgets | Automatic cross-source blending: dates, campaigns, UTMs, metrics pre-combined |
| Data ownership | Data lives in AgencyAnalytics only | Your data in BigQuery, Sheets, or any destination you choose |
AgencyAnalytics versus alternatives: quick comparison
Here is a side-by-side overview of how each alternative compares to AgencyAnalytics on pricing, integrations, free tier availability, and user ratings.
| Tool | Best for | Starting price | Integrations | Free plan | G2 Rating |
|---|---|---|---|---|---|
 AgencyAnalytics |
Agency client reporting with white-label | $79/mo | 85+ | No | 4.7/5 |
 Porter Metrics Top Pick |
Marketing teams and agencies on Looker Studio, Sheets, or BigQuery | $15/mo | 25+ | Yes | 4.4/5 |
 Supermetrics |
High-volume ETL to warehouses and spreadsheets | $37/mo | 150+ | No | 4.3/5 |
 Whatagraph |
All-in-one visual reporting with built-in dashboards | ~$229/mo | 62 | Yes | 4.5/5 |
 Dataslayer |
Budget ETL with high user satisfaction | $39/mo | 51 | Yes | 4.8/5 |
 DashThis |
Simple agency dashboards with minimal setup | $49/mo | 30+ | No | 4.7/5 |
 Databox |
KPI dashboards and goal tracking | $59/mo | 130+ | Yes | 4.4/5 |
 Windsor.ai |
Multi-touch attribution on a budget | $19/mo | 325+ | Yes | 4.5/5 |
G2 ratings as of March 2026. Pricing is monthly, billed monthly unless noted. Annual billing saves 15–20% on most tools.
Pricing comparison
Free forever plans
AgencyAnalytics does not offer a free plan. Several alternatives provide permanent free tiers beyond trial periods. Here is how the free options compare:
| Platform | Connectors | Accounts | Users | Destinations | Key Limitation |
|---|---|---|---|---|---|
| Porter Metrics |
Any | 3 | Unlimited | All | 30-day data history |
| Whatagraph |
Selected | 5 | Unlimited | Reports only (no BigQuery/Looker Studio) | Essential integrations only · No white-label |
| Dataslayer |
Any | 1 | 1 | 1 | Manual daily refresh · 1 user |
| Databox |
Any | 3 | Unlimited | Own platform | 3 databoards · Basic metrics only |
| Windsor.ai |
1 source | 1 | 1 | All | 5M MAR · 1 data source |
AgencyAnalytics offers a 14-day free trial but no permanent free plan.
All plans and pricing models
Each tool uses a different pricing model. This table shows the entry, mid, and top plan as published on each tool’s pricing page. Prices are monthly (billed monthly) unless noted.
| Tool | Pricing model | Entry | Mid | Top / Enterprise | Free plan | Trial |
|---|---|---|---|---|---|---|
| AgencyAnalytics |
Per client campaign + per plan tier | $79/mo Freelancer: 5 clients, 5 staff |
$179/mo Agency: 10 clients, unlimited staff |
$349/mo Agency Pro: 15 clients, advanced features |
No | 14 days |
| Porter Metrics |
Per data source account. All destinations, users, and features included | $15/mo 1 account, all destinations, all features |
$40/mo 5 accounts, all destinations |
Custom BigQuery, unlimited sources |
Yes | 14 days |
| Supermetrics |
Per destination + per source + per account + per user | $37/mo Starter: 3 sources, 1 dest, weekly refresh |
$199/mo Growth: 7 sources, 1 dest, daily refresh |
$499/mo+ Pro/Enterprise: 10+ sources, BigQuery |
No | 14 days |
| Whatagraph |
Per source credits. Integrations tiered by plan | ~$229/mo Start: 20 credits, Essential integrations |
~$624/mo Boost: 60 credits, Advanced integrations |
Custom Max: 100+ credits, Premium integrations |
Yes | No |
| Dataslayer |
Per source + per account + per destination | $39/mo Starter: 3 sources, 3 accounts, 1 dest |
$139/mo Advanced: 7 sources, 50 accounts |
$419/mo Pro: 10 sources, 100 accounts |
Yes | 15 days |
| DashThis |
Per dashboard + per data source | $49/mo Individual: basic dashboards |
$149/mo Professional: more dashboards |
$479/mo+ Enterprise: unlimited features |
No | 15 days |
| Databox |
Per data source connections. Unlimited dashboards on paid plans | $59/mo Starter: 11 connections, unlimited boards |
$169/mo Professional: 50+ connections |
$399/mo Growth: unlimited connections, priority support |
Yes | Free tier |
| Windsor.ai |
Per data sources + accounts + destination tasks | $19/mo Basic: 3 sources, 75 accounts, 5 dest. tasks |
$99/mo Standard: 7 sources, 75 accounts |
$249/mo Plus: 10 sources, 200 accounts |
Yes | 30 days |
Prices as of March 2026. Billed monthly unless noted. Annual billing typically saves 15-20%.
Price vs. data sources: tools with per-account pricing
This chart compares tools that charge per data source. Porter Metrics is excluded because it charges per connected account, not per data source. AgencyAnalytics is excluded as the incumbent. Bubble size = accounts included.
Integrations: Connectors and destinations
| Tool | Connectors | Destinations |
|---|---|---|
| AgencyAnalytics |
85+ | Own platform only |
| Porter Metrics |
25+ | 4 (Looker Studio, Sheets, Power BI, BigQuery) |
| Supermetrics |
150+ | 19 |
| Whatagraph |
62 | Own platform + 5 |
| Dataslayer |
51 | 13 |
| DashThis |
30+ | Own platform only |
| Databox |
130+ | Own platform + API |
| Windsor.ai |
325+ | 15+ |
Connector counts are based on each tool’s official integrations page.
Features to look for
Beyond connectors and destinations, these capabilities set marketing data tools apart. Most platforms offer some version of these, but depth and plan availability differ significantly.
Data blending
Combining data from multiple sources into a single view. For example, merging Meta Ads spend with Shopify revenue to calculate ROAS, or combining Google Ads and LinkedIn Ads to see total spend by campaign.
Data transformations
Custom metrics, calculated fields, renamed dimensions, and formulas applied to your data before it reaches the destination. Examples: creating a “Cost per Lead” metric from spend divided by conversions.
Built-in storage
Some APIs return large datasets that need a data warehouse. Tools with built-in storage handle this automatically. Tools without it require you to set up your own BigQuery or Snowflake instance.
Alerts and notifications
Automated messages when something changes: a campaign overspends, traffic drops, or a data sync fails. Delivered via email, Slack, or in-app.
AI features
Natural language queries, AI-generated summaries, anomaly detection, and forecast modeling. These are becoming standard, though the depth varies across tools.
API access
A programmatic way to pull or push data from the tool itself. With AI coding tools, any marketer can now connect a tool’s API to their own workflows without a developer.
The 7 best AgencyAnalytics alternatives in 2026
Porter Metrics
Cross-Channel Marketing Reports & AI Automation
Porter Metrics is a no-code marketing reporting platform that measures performance tied to bottom-line revenue and profit across all channels, products, clients, and campaigns. It connects ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads), social media, SEO tools, CRMs (HubSpot, Klaviyo, ActiveCampaign), and e-commerce (Shopify, Amazon) to destinations like Looker Studio, Google Sheets, Power BI, and BigQuery.
Unlike AgencyAnalytics where reports live inside a proprietary platform, Porter Metrics sends data to Looker Studio, Google Sheets, Power BI, and BigQuery so your reports use tools your team already knows. All plans include unlimited users, no per-client fees, and 50+ Looker Studio templates installable in one click.
- All destinations included on every plan (Looker Studio, Sheets, Power BI, BigQuery, Slack, Zapier) — unlike AgencyAnalytics where data stays inside their platform only
- Automatic data blending across sources: dates, campaign names, UTM parameters, spend, impressions, clicks, conversions, and revenue are unified automatically. No manual configuration needed
- Best HubSpot and Shopify ETL on this list: Porter automatically manages backfills and stores data in a built-in BigQuery warehouse, so reports are fast and reliable from the start
- AI Workflow Builder for alerts, notifications, chat with data, and task automation directly on connected platforms via Slack and Zapier
- Custom metrics and dimensions using natural language (AI-powered), written directly to your BigQuery table
- Largest gallery of Looker Studio templates in the market, with multi-source combinable templates installable in one click
- All Meta Ads conversion attribution windows in a single connection
- Used by 1,500+ marketing teams in 60+ countries
- Fewer connectors (~25 vs. 85+ on AgencyAnalytics). If you need data from a platform Porter does not cover, you would need to use Google Sheets as a workaround or connect via BigQuery
- Fewer destinations than some competitors. Porter supports Looker Studio, Google Sheets, Power BI, and BigQuery. No Tableau, no Snowflake, no Redshift
- No built-in dashboard builder like AgencyAnalytics — Porter relies on Looker Studio and other external platforms for visualization
- No SQL editor. Everything is managed through natural language, visual interface, and AI
- Not SOC2 Type 2 certified yet. Porter offers NDAs and client-owned BigQuery as alternatives
Porter Metrics Pricing (source: portermetrics.com/pricing, verified March 2026)
Pay per data source account. All destinations included. Price per account decreases as you add more.
Supermetrics
Market-Leading Data Connector
Supermetrics is the market leader in marketing data connectors. With 150+ connectors and 19 destinations, it offers the widest connector library among dedicated marketing data tools. Supermetrics supports Looker Studio, Google Sheets, BigQuery, Snowflake, Power BI, and Excel. Compared to AgencyAnalytics, Supermetrics gives you data in the destinations you already use rather than locking it in a proprietary dashboard. Pricing starts lower but scales up quickly with add-ons.
See our full Supermetrics alternatives review
- 150+ connectors, nearly double the integrations available in AgencyAnalytics
- Self-service signup with a 14-day free trial — no demo call required
- Lower entry price than AgencyAnalytics: $37/mo vs. $79/mo
- Supports multiple destinations including BigQuery, Snowflake, Power BI, Excel, and Monday.com
- Complex per-destination pricing: each plan includes only 1 destination, and adding more costs $37–$187/mo each
- Storage and data warehouse destinations only available on the Enterprise plan
- Data transformations (custom metrics, custom dimensions) are not included on any self-service plan
- Customer support is slow: email or chat only, with response times from days to weeks according to G2 reviews
- No free plan available, no built-in dashboard builder
Supermetrics Pricing (source: supermetrics.com/pricing, verified March 2026)
Pricing depends on destination, data sources, accounts, and users. Each plan includes 1 destination. Annual billing saves ~20%.
Whatagraph
Visual Reporting Platform
Whatagraph is a visual reporting platform similar in concept to AgencyAnalytics: it includes a built-in dashboard builder, white-label reports, and automated client delivery. However, Whatagraph also offers data transfer to BigQuery and Google Sheets on paid plans, giving it more flexibility than AgencyAnalytics. It provides a free forever plan with 5 source credits, and its drag-and-drop interface is designed for non-technical agency teams. See our full Whatagraph alternatives comparison.
- Free forever plan with 5 source credits and access to Essential integrations
- Built-in visual report builder with white-label options — similar to AgencyAnalytics but with data export to BigQuery
- Automated report scheduling and email delivery to clients
- Data transfer to BigQuery, Google Sheets, and Looker Studio on paid plans
- Drag-and-drop interface designed for non-technical marketers
- Expensive paid plans: Start plan at ~$229/mo is nearly 3x the cost of AgencyAnalytics Freelancer
- Only 62 connectors vs. 85+ on AgencyAnalytics — fewer data source options
- Advanced integrations (like TikTok Ads, Pinterest) require the Boost plan (~$624/mo)
- Limited customization compared to Looker Studio or Tableau for advanced visualizations
- Not a pure ETL tool: primarily a reporting platform with some data transfer capabilities
Whatagraph Pricing (source: whatagraph.com/pricing, verified March 2026)
Per source credits (1 credit = 1 connected account). Integrations tiered by plan.
Dataslayer
Budget-Friendly Marketing ETL
Dataslayer is a budget-friendly marketing data connector founded in 2020 in Madrid. It scores an impressive 4.8/5 on G2 (295 reviews, 88% five-star), making it the highest-rated tool on this list. Unlike AgencyAnalytics, Dataslayer sends data to Looker Studio, Google Sheets, BigQuery, and other external destinations rather than trapping it in a proprietary platform. For agencies leaving AgencyAnalytics because of high per-client costs, Dataslayer offers meaningful savings while covering the most popular marketing data sources. See our full Dataslayer alternatives comparison.
- Highest G2 rating on this list: 4.8/5 with 295 reviews (88% five-star)
- Much cheaper than AgencyAnalytics: $39/mo vs. $79/mo for entry plans
- Free plan available for testing
- Marketing Mix Modeling (Morpheus) for large advertisers
- Only 51 connectors vs. 85+ on AgencyAnalytics — may not cover all your data sources
- No built-in storage: relies entirely on direct API calls
- Data blending and AI features only available from the Advanced plan ($139/mo)
- Enterprise destinations (BigQuery, Snowflake) have strict row limits on lower plans
- No built-in dashboard builder — requires Looker Studio or Google Sheets for visualization
Dataslayer Pricing (source: dataslayer.ai/new-pricing, verified March 2026)
Pricing mirrors Supermetrics: per data source, per account, per destination. Annual billing saves ~20%.
DashThis
Simple Agency Dashboards
DashThis is a straightforward dashboard tool designed specifically for agencies that need simple, attractive client reports without complexity. Like AgencyAnalytics, it is a proprietary dashboard platform, but DashThis focuses purely on simplicity and speed. You can set up a client dashboard in minutes with pre-built widgets and templates. For agencies that found AgencyAnalytics more complex than needed, DashThis strips things down to the essentials. The pricing was recently updated to a source-based model starting March 2026.
- Extremely simple to use — set up client dashboards in minutes with pre-built templates
- Strong white-label options with custom URLs and branding
- Excellent customer support rated highly in G2 reviews
- Clean, professional-looking reports that require no design skills
- Lower entry price than AgencyAnalytics: $49/mo vs. $79/mo
- Only 30+ integrations vs. 85+ on AgencyAnalytics — limited connector coverage
- Proprietary platform only: no Looker Studio, BigQuery, or data warehouse export
- No free plan available
- Limited data manipulation: no custom metrics, no data blending, no calculated fields
- No SEO audit tools or rank tracking like AgencyAnalytics includes
DashThis Pricing (source: dashthis.com/pricing, verified March 2026)
New source-based pricing model effective March 2026. Pricing depends on dashboards and connected data sources.
Databox
KPI Dashboards & Goal Tracking
Databox is a KPI dashboard platform that connects 130+ data sources and focuses on goal tracking, performance monitoring, and automated reporting. Unlike AgencyAnalytics which targets agency-client reporting, Databox is more oriented toward in-house teams tracking business KPIs. It offers a free plan with 3 data source connections and 3 databoards, plus unlimited users on every paid plan. For agencies outgrowing AgencyAnalytics who want more data source options and KPI-focused dashboards, Databox is a solid option. See our full Databox alternatives comparison.
- Free forever plan with 3 connections and 3 databoards — more generous than AgencyAnalytics’s trial
- 130+ data sources including marketing, sales, finance, and SaaS tools
- Unlimited users on every plan, including the free tier
- 200+ pre-built dashboard templates for quick setup
- Goal tracking and benchmarking features help contextualize performance
- Proprietary platform: no Looker Studio, BigQuery, or data warehouse export
- Reports of slow customer support and frequent platform outages in G2 reviews
- White-label options are limited compared to AgencyAnalytics
- More focused on KPI tracking than detailed marketing campaign analysis
- Starter plan at $59/mo only includes 11 connections, scaling gets expensive
Databox Pricing (source: databox.com/pricing, verified March 2026)
Per data source connection. Unlimited dashboards and users on paid plans. Annual billing saves ~20%.
Windsor.ai
Multi-Touch Attribution + Data Connectors
Windsor.ai combines marketing data connectors with multi-touch attribution modeling. Founded in 2017 in Zurich, Switzerland, and acquired by team.blue in January 2026, Windsor offers competitive pricing starting at $19/mo with a generous free plan (1 source, 1 account, 5M MAR). With 325+ connectors and support for major destinations, Windsor.ai provides nearly 4x the integrations of AgencyAnalytics at a fraction of the cost. Its built-in attribution models (first-touch, last-touch, linear, time-decay, and Markov) make it unique among connector tools. See our full Windsor.ai alternatives comparison.
- Free forever plan with 1 data source and 5M monthly attributed records
- 325+ connectors at a fraction of AgencyAnalytics cost ($19/mo vs. $79/mo)
- Built-in multi-touch attribution modeling — unique among connector tools
- Supports all major destinations: Looker Studio, Sheets, BigQuery, Snowflake, Redshift, Power BI
- SOC2 + HIPAA compliant
- Connector instability: users report broken fields, silent sync failures, and inconsistent data under heavy BigQuery usage
- Too technical for marketers: requires choosing schemas, selecting fields, and mapping them to destinations manually
- Limited data backfill: scheduling only allows 60 days or 6 months of historical data to BigQuery
- Raw data output requires SQL knowledge to clean and structure
- No built-in dashboard builder — you need an external BI tool for visualization
Windsor.ai Pricing (source: windsor.ai/pricing, verified March 2026)
Pricing based on data sources, accounts, and destination tasks. Free plan available with limitations.
Frequently asked questions
Porter Metrics ($15/mo), Windsor.ai ($19/mo), Supermetrics ($37/mo), Dataslayer ($39/mo), and DashThis ($49/mo) all start well below AgencyAnalytics’s $79/mo minimum. Porter Metrics, Windsor.ai, Dataslayer, Whatagraph, and Databox also offer free forever plans.
Since AgencyAnalytics uses a proprietary dashboard, migration means reconnecting your data sources on the new platform. For Looker Studio tools (Porter Metrics, Supermetrics, Dataslayer), connect your ad accounts, pick a template, and your reports are ready in minutes. For dashboard tools (Whatagraph, DashThis, Databox), you will need to rebuild your dashboards in the new platform. Porter Metrics handles migration end-to-end at no extra cost.
Porter Metrics (native connectors, 50+ templates, data blending), Supermetrics (150+ connectors, largest library), Dataslayer (affordable, similar model), and Windsor.ai (325+ connectors, free plan). All four offer direct Looker Studio integration, which AgencyAnalytics does not.
Whatagraph (built-in white-label reports, automated client delivery on the Boost plan), DashThis (custom URLs and full branding), and Porter Metrics (white-label via Looker Studio with custom branding). All three offer strong white-label capabilities comparable to AgencyAnalytics.
Porter Metrics (agency templates, multi-client monitoring from $15/mo), Whatagraph (built-in white-label reports, automated client delivery), and DashThis (simplest setup, excellent support). For agencies needing the most connectors: Supermetrics or Windsor.ai offer 150+ and 325+ integrations respectively.
No. AgencyAnalytics offers a 14-day free trial but no permanent free plan. The cheapest option is the Freelancer plan at $79/month (or $59/mo billed annually) for 5 client campaigns. Alternatives with free plans include Porter Metrics, Windsor.ai, Dataslayer, Whatagraph, and Databox.
AgencyAnalytics is worth it for small agencies that need a simple, all-in-one reporting platform with white-label features and built-in SEO tools, and are comfortable keeping their data inside a proprietary platform. For agencies that want Looker Studio compatibility, data warehouse access, or lower per-client costs, tools like Porter Metrics ($15/mo), Supermetrics ($37/mo), or Dataslayer ($39/mo) offer better value.