As a data analyst or digital marketer, you must quickly and easily generate reports on your marketing campaigns. This is where Supermetrics and Fivetran come in – they are two of the most popular marketing reporting tools available.
This article will compare their data connectors, destinations, features, pricing, support, and reviews. We’ll also recommend Porter Metrics, a better alternative to Supermetrics and Fivetran.
Supermetrics Overview
Supermetrics is a BI tool that helps you to see all your business data in one place. You can use it to connect to different data sources like Google Analytics, Google Ads, Facebook, Bing, Twitter, and Linkedin.
Supermetrics does not store this data on its or a third-party server. It moves it from your data sources into your preferred data destination like Google Sheets, Excel, Google Data Studio, and a data warehouse like Snowflake, BigQuery, and Amazon Redshift.
Once there, you can perform data visualization, create custom metrics to analyze the exact data you want, and build custom marketing reports for your clients, marketing team, or your analysis.
Supermetrics for Google Sheets lets you report, monitor, and analyze data quickly in Google Sheets to make informed decisions regarding your marketing strategy.
You can even automate data management, transfers, and reporting to save time. Supermetrics for Google Data Studio lets users build marketing reports and dashboards in Google Data Studio.
Users can connect to marketing platforms like PPC, SEO, social media, and analytics to compare advertising data from Google Ads, Facebook, Instagram, Twitter Ads, LinkedIn, and Bing campaigns.
Marketing reports can be created quickly using custom metrics and built-in templates.
Fivetran Overview
Fivetran is a data integration tool with five main features: data sources, schema data management, transformation, loading, and monitoring.
Fivetran’s data connectors allow you to connect to any data source, including databases, cloud applications, saas platforms, and streaming services.
Fivetran’s schema management feature allows you to automatically generate and update your database schema. Fivetran’s transformation feature allows you to translate data types into the format you need for your analysis.
Fivetran’s loading feature allows you to load your data into any destination, including databases, warehouses, and analytics tools.
Finally, Fivetran’s monitoring feature helps data teams streamline their data integration needs, track the elt data ingestion process and troubleshoot any issues that may arise.
Who are these tools ideal for?
Supermetrics is ideal for data analysts and digital marketers who need to generate reports on their marketing campaigns quickly.
It can help agencies, e-commerce businesses, publishers, startups, and any company or organization that wants to understand their marketing efforts better.
Fivetran is ideal for data analysts and engineers who need to integrate data from multiple sources into a single destination.
We’ll look at these tools side by side based on the following areas:
Supermetrics vs. Fivetran: Data Connectors
Supermetrics offers data source connectors for over 70 different marketing platforms. This includes the most important and requested platforms to pull data across various fields and marketing metrics.
We can break down the platforms covered by Supermetrics into the following groups:
- Paid media (including Facebook Ads, Bing Ads, Google Ads, and TikTok Ads)
- Web analytics (including Google Analytics and Adobe Analytics)
- Social media (including Facebook, Instagram, and Twitter)
- SEO (including Google Search Console, Google My Business, and Ahrefs)
- Ecommerce (including Shopify, Klaviyo, and Stripe)
- Mobile and app analytics (including Apple Public Data and Facebook Audience Network)
- Email (including Mailchimp)
- Sales (including Salesforce, HubSpot, and CallRail)
Supermetrics aims to give you as much granular data as possible. They will give you all the data that is available through their API.
You will be able to pull different data types from each connector, allowing you to create the reports you need. Fivetran, on the other hand, offers 180+ natively built & supported connectors.
The advantage of a natively built connector is that it’s easier to set up and requires less maintenance than an API-based solution like Supermetrics.
Some of the data connectors include:
- Zoho CRM
- Linkedin Company Pages
- Instagram Business
- Twitter Analytics
- TikTok Ads
- Google Analytics 4
- Amazon Ads
- Mailchimp
Supermetrics vs. Fivetran: Data Destinations
Supermetrics allows you to perform data transfer from different sources into the reporting and analytics tools you are already using.
You can do this through a spreadsheet, data visualization, BI tool, data warehouse, or data lakes. Supermetrics offers the following destinations:
- Google Sheets
- Google Data Studio
- BigQuery
- Snowflake
- Azure Synapse
- Amazon S3
- Amazon Redshift
- Google Cloud Storage
- Azure Storage
- SFTP server
- Microsoft Excel
- Custom Supermetrics API— which you can use in Tableau, Power BI, Qlik, databases, or data warehouses that support JSON or CSV inputs.
Fivetran offers the following destinations:
- BigQuery
- Snowflake
- Redshift
- My SQL
- SQL Server
- Panopoly
- Databricks
- Azure Synapse
- PostgreSQL
- Periscope Data.
- Salesforce
- Google Analytics
Supermetrics vs. Fivetran: Security & Reliability
Supermetrics is a cloud-based tool; it is always up-to-date with the latest security protocols. Supermetrics is SOC2 Type II, ISO certified.
They have the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Supermetrics uses fully-encrypted caches to improve data delivery performance from sources. This means your data flows through as-is, which should line up with the numbers you see on their platforms.
Fivetran is SOC II Type II certified, GDPR compliant, and BAAs for HIPAA Compliance. This ensures that your data will always be safe and accessible.
Supermetrics vs. Fivetran: Pricing
Supermetrics offers multiple products with different pricing plans.
Supermetrics Pricing for Google Sheets
There are four monthly pricing plans for Google Sheets.
- The Essential plan costs €99 per month and offers 10 data sources, one user, and ten accounts.
- Core Plan costs €199 per month and includes Linkedin Ads, Google My Business, Pinterest Ads, and 25 additional connectors.
- Super plan costs €499 per month and has 46 data sources, adding Ahrefs, Mailchimp, and Shopify to its list of data sources.
- The Enterprise plan comes with a domain-wide license, premium customer service, and data warehousing locations at a custom price.
Supermetrics Pricing for Excel
The names of the plans are the same as Google Sheets, although there are some changes in the numbers.
- The cost of the Essential plan is €99 per month, with 7 data sources
- The Core plan is €199 per month, with 22 sources available.
- The Super plan will cost you €499 and will include 42 data sources for three users,
- The Enterprise plan is customizable in all terms.
Supermetrics will provide you with unique services if you choose the Enterprise plan.
Supermetrics Pricing for Data Studio
Data Studio pricing plan costs vary from those of Google Sheets and Excel. You may pick one of the five subscriptions;
- Single connector, €69 per month
- Essential, €99 per month
- Core, €199 per month
- Super, €499 per month
- Enterprise at a custom price.
Fivetran, on the other hand, offers a free 14-day trial and five paid plans:
- Starter, $120 per month
- Standard, Select $60 per month
- Standard, $180 per month
- Enterprise, $240 per month
- Business Critical: This plan is for companies with worldwide operations that require high data protection and compliance.
Supermetrics vs. Improvado: Support
Supermetrics offers customer service through email and live chat. They also offer a wide range of resources on their website, such as tutorials, blog posts, and videos.
Improvado offers customer service through email, phone, and chat. They also offer a wide range of resources on their website, such as tutorials, blog posts, and videos.
Supermetrics vs. Fivetran: Reviews
Supermetrics reviews are generally positive, with users praising the tool’s ability to connect to various data sources and its user-friendly interface easily. However, some users complain about the high cost of the tool’s premium plans.
Fivetran reviews are also generally positive, with users praising the tool’s ability to connect to various data sources and its user-friendly interface easily. However, some users complain about the lack of customer service support.
G2
Supermetrics has a rating of 4.3/5 stars with 397 reviews on G2.
Fivetran has a rating of 4.2 stars on G2 with 273 reviews.
Capterra
Supermetrics is rated 4.3 stars (81 reviews) on Capterra.
Fivetran is rated 4.6 stars (14 reviews) on Capterra.
TrustRadius
Supermetrics: 9.1 out of 10
Fivetran: 8.6 out of 10
If you’re in the market for a reporting tool, both Supermetrics and Fivetran are decent options. However, our top pick would be Porter Metrics due to its ease of use and user-friendly interface.
Which Marketing Reporting tool is best for you?
If you’re on the hunt for a marketing reporting tool, you’ve probably come across Supermetrics and Fivetran. Both are great options, but ultimately it depends on your specific needs as to which one is best for you.
Fivetran is best for users who need to connect to various data sources, as it offers more than 100 connectors. Supermetrics is best for users who need an easy-to-use interface and don’t mind paying more for premium features.
Porter Metrics is the best marketing reporting tool overall, as it offers an easy-to-use interface, plenty of data connectors, and competitive pricing. Plus, our team is available 24/seven to help you with anything you need.
Porter Metrics helps you gather and visualize your data, and we also go above and beyond to provide video tutorials, manuals, and templates.
With our wide variety of integrations (Social Media, Ads, E-Commerce CRM, Payment), you may quickly generate actionable reports using one of our many configurable templates.
If you need it, Porter will be there to assist with the most outstanding support available. We’re always just a phone call or chat away, and we have a specialist team that can help you set up, migrate, or duplicate your reports – all for free.
Furthermore, if you want personalized training to understand Google Data Studio better, we can also provide that.
We help you monitor marketing channel performance, social media development, and Google ranking improvement. Plus, we provide a free report so you can try it out before making a decision.
Porter Metrics- An alternative to Supermetrics & Fivetran
Supermetrics and Fivetran are two of the most popular marketing reporting tools on the market. While both have pros, Porter Metrics is a more user-friendly and intuitive tool that can provide better support.
Why choose Porter Metrics?
Here’s a quick overview of how Porter Metrics stacks up against Supermetrics and Fivetran:
Most accessible to Use
Porter Metrics is the market’s most user-friendly and intuitive marketing reporting software. Using our drag-and-drop interface, you can generate and automate informative marketing reports without technical expertise.
Better features
Porter Metrics offers more features than both Supermetrics and Fivetran. Some of the features include:
- No-code data integration
- Custom reports
- Data visualization
- CRM and Email marketing integration
- Reports Scheduling
- Analytics Dashboard
- Data Management
- Ecommerce Tracking
- Google Analytics Integration
- A/B Testing
- Social media analytics
- Funnel Analysis
- White-label reports
- Live chat support for everyone
- Multi-Touch Attribution
More Data Connectors
The integrations and Connectors available on Porter Metrics are categorized into Social Media, Ads, E-Commerce, CRM, Payment, and SEO.
Social Media:
- Facebook Insights
- Facebook competitors
- LinkedIn Pages
- Instagram Insights
- Twitter Analytics
- Facebook Public Data
Ads:
E-Commerce:
CRM:
- Hubspot
- Mailchimp
Payments:
- Stripe
SEO:
- Google Business Profile (Google My Business)
- Google BigQuery
- Google Sheets
Best Support:
To help you with whatever you need, we provide world-class assistance 24 hours a day, seven days a week. Our live chat is quick, and our answers are helpful; in addition, we have a dedicated team that will assist you in setting up, migrating, or replicating your reports for free.
Affordable Pricing:
Porter Metrics offers a 14-day free trial, a free forever plan, and three pricing plans that are much more affordable than Supermetrics and Fivetran.
Best Value for Money:
The Basic plan only costs $15 per month and has everything you need to start.
Tutorials and Guides:
We have a wealth of tutorials and guides related to Google Data Studio so that you can make the most out of your marketing data.
With so many features, Porter is the natural choice when searching for an alternative to Supermetrics and Fivetran. Get started with Porter Metrics now or request a free report and see the difference it can make for your business.
How To Migrate from Supermetrics to Porter Metrics
This tutorial will walk you through moving from Supermetrics to Porter Metrics.
Step 1: Make a New Report in Porter Metrics. Click on the “Make a Report” button at portermetrics.com.
Step 2: Selecting your Connector
The second step is selecting your connector. You can pick any provider from the list, but we will use Facebook Ads for this tutorial.
Step 3: Input Your Facebook Ads Credentials: The next step will require your Facebook credentials, such as your User ID, Property ID, and View ID. Once you have completed all the necessary data input, continue to Step 4.
Step 4: Choose a Data View: From the list provided, select ad account.
Step 5: Select the Conversion Window you want to monitor. We’ll use the last seven days as an example, so select 7-day click + 1-day view (default)
Step 6: Review your settings and click “Connect”: You’ll be given a summary of your selected selections. If it all looks good, move on to the next step by clicking the “Connet” button.
Step 7: Name your report and Click on “Accept”: In this final step, create a report and choose a name for your report. For example’s sake, we will use “Facebook Ads” So after you have entered “Facebook Ads” in the provided field, click on the green button that says “Save.”
That’s all there! You’ve moved from Supermetrics to Porter Metrics. Don’t hesitate to get in touch with our exceptional support staff. We’re available 24 hours a day, seven days a week, so don’t hesitate to contact us.
How To Migrate from Fivetran to Porter Metrics
The procedure for migrating from Fivetran to Porter Metrics is the same. If you want us to move your data for free, we can assist you. Our staff will safely and efficiently transfer your information using only a few buttons.
If you’re ready to start, go to our website and create an account. One of our experts will then contact you to walk you through the process.
The Bottom Line
Supermetrics and Fivetran are great marketing reporting tools, but Porter Metrics is better for the money. It offers more features and is much more affordable than Supermetrics and Fivetran.
In addition, our support staff is available 24/7 to help you with whatever you need. Start using Porter Metrics immediately and discover why it’s the ideal business intelligence software for marketing reporting.
