Hello there, we are confident you are curious to know the similarities and differences between Supermetrics and Klopfolio as you are most likely about to make a purchase decision.

Not to worry, we’ve done our research and would like to present findings about these two reporting tools so you can determine the best marketing reporting tool.

We will look at their prices, data connectors and integrations, destinations, support, and data security. To begin with, let’s take a quick look at the business intelligence tools in focus.

Supermetrics Overview

Supermetrics is a marketing analytics tool that allows marketing data analysts, campaign managers, and digital marketers to get the exact marketing data that matters to their businesses when needed. It helps digital marketing professionals make data-informed decisions to grow their business.

Over half a million people, including marketers, data analysts, and data engineers, are using Super metrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Supermetrics has 17,000+ customers in over 120 countries, and 15% of global online ad spend is reported through Supermetrics products.

Klipfolio Overview

Klipfolio is a cloud-based Business Intelligence and analytics platform that helps people succeed with data. With the power of business intelligence, Klopfolio aims to transform how its clients use data to make confident, data-driven decisions.

They are driven, friendly, helpful, and knowledgeable. They have over one million users and over eleven thousand companies using their services.

Instead of sifting through complex data, Klopfolio uses its pre-built connections to 100+ services, SQL databases, and spreadsheets to ensure clients can visualize their marketing reports anytime they want.

Supermetrics vs. Klipfolio: Reviews

Now, let’s have a quick run-through of the reviews for Supermetrics and Klopfolio across different platforms.

G2 – Supermetrics rating is 4.3/5 stars with 387 reviews.     

 

 Klipfolio rating is 4.5/5 stars with 248 reviews.  

              

Capterra: Supermetrics: 4.3 stars (81 reviews)

Klipfolio: 4.7 stars (173 reviews)

 

Trust Radius – Super Metrics: 8.3 out of 10

Klipfolio: 9.1 out of 10

Ideal For? 

Supermetrics works for corporations and firms that work with massive data. They provide an extensive database of connectors for clients across industries, including marketing agencies.

Supermetrics has 17,000+ customers in over 120 countries, and 15% of global online ad spend is reported through their products and marketing reports.

Over half a million business leaders, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Supermetrics has many features, including data visualization, business intelligence, and significant data capabilities. Klipfolio, on the other end, is ideal for agencies and large enterprises across sectors such as hospitality, e-commerce, Insurance, and professional services.

It is ideal for businesses and business leaders that want easy access to visualize their data because it has many features, including data connectors and integrations.

Klipfolio understands that people are busy and don’t necessarily have the time to dive deeply into best practices, dashboard and metric examples, deployment opportunities, and general insight.

That’s why they compiled better solutions to the most critical assets relevant to various industries onto a single page!

Mapping out the importance, and standard features, of dashboards, tailored to specific industry needs. Furthermore, We’ll look at these tools side by side based on the following areas:

1. Data Connectors
2. Data Destinations
3. Security & Reliability
4. Pricing
5. Reviews.

Supermetrics vs. Klipfolio: Data Connectors

Supermetrics gives you access to over 60+ connectors and integrations and the ability to connect to over 200+ data sources across other industries and platforms.

At the same time, Datorama claims to provide better solutions by providing over 1000 AI-powered connectors that integrate with any data source.

Supermetrics Data Connectors

The following are some of the most used software integrations on Supermetrics:

 

• Facebook Ads
• Facebook Insights
• Instagram Ads
• Instagram Insights
• Google My Business
• Google Ads 
• Google Analytics
• LinkedIn Ads
• Ahrefs
• Apple Public Data
• Capterra PPC
• Shopify
• Google AdSense
• Pinterest Ads
• Pinterest Public Data.
• Snapchat Marketing 
• TikTok Ads

Do check out other Supermetrics Integration here for more details.

Klipfolio Connectors

Some of Klipfolio software data connectors include:

• Instagram
• Facebook
• Google Ads
• Google Analytics
• Twitter
• YouTube
• Facebook Ads

Klipfolio software has over 150+ connectors and integrations; you can access them here.

Supermetrics Plans and Pricing

Supermetrics software provides a broad range of analytics services to different data sources.

They can do all this because they stand out as one of the foremost data visualization interfaces and business intelligence tools providers.

With Supermetrics software, business users can access a plethora of pricing models for their general analytics service and Google Data Studio-related services.

But, if you want to access their Google Data Studio-related services and pricing plans, then you’ll be able to access Supermetrics’ Google Data Studio services and pricing plan from here.

From the image above, business users can see that Supermetric’s basic plan, known as the Single connector plan starts at €39 and goes up until the Super €499.

They left room for the enterprise plan, so you’d be able to request that service if you need more than three users and more than ten accounts per data source – as well as custom fields.

A lot of reviewers thought that the offer was a little below standard for what competitors in the same industry are offering.

Klipfolio Plans and Pricing

Klipfolio software provides four plans: agency starter, agency lite, agency pro, and the agency premier plan.

For the basic plan, the pricing is $54 per month, and this plan gives you access to 10 dashboards, up to 10 clients, ten users, 1-hour Data Refresh, 300+ data integrations, permission to add your logo, and full reporting automation/analytics.

You can access the pricing page here. The other advanced software plans allow you 1:1 onboarding access with their support staff.

In some cases, like the agency pro plan, you can remove Klipfolios branding, get a warm-up refresh, and single sign-on. Interestingly, you’ll need to contact Klipfolio’s support to be able to access any of the advance plans.

Security

Is Supermetrics safe?

Supermetrics software is safe and committed to your data’s security and privacy. To that end, they developed security systems from the ground up based on security and data protection best practices for their analytics services.

The following stands out in terms of security for Supermetrics software. External auditors have audited their processes, and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant. Our sales team can provide the full SOC 2 Type II report under NDA. 

They do not permanently store the data you load using their data integrations and analytics services. At no time does your data ever enter a backup.

They cache essential data when you initially access their service, so they can efficiently serve you. In almost all cases, data remains in short-lived encrypted caches.

While your data is on their systems or traveling between the data source and us or from us to you, the data is always strongly encrypted, usually via SSL encryptions and data security protocols.

 Is Klipfolio safe?

With Klipfolio software, your data is safe. It deploys multiple safeguards to protect your analytics information even if you are a part of an umbrella of e-commerce companies. With the help and expertise of their security team, they are continuously monitoring and improving how they handle your data. 

The following applies to Klipfolio software. Data is backed up several times a day. Your data is encrypted both at rest and in transit.

Ongoing threat management and assessments, including application vulnerability assessments, network vulnerability assessments, pen testing, and security control framework review and testing.

Klipfolio follows industry standard controls based on the NIST CSF Framework. Also, Klipfolio software takes excellent care to safeguard your personal information in their custody or control.

They use industry-standard measures to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.

Klipfolio software follows GDPR compliance rules, including storing data only in countries in the EU or allowed by an adequacy decision under Article 45.

On specific plans, regular GRC compliance assessments are included. In terms of access, they manage individual users, teams, or departments by creating groups, assigning roles, or granting specific access rights.

You can use Klipfolio ID for simple, secure, and trusted sign-up, sign-in, and access control with leading identity providers (Sign In with Google, Sign In with Xero).

They even provide single-sign-on (SSO) support with any provider that supports SAML and restrict access by specifying a single IP address or an IP address range.

Finally, as icing on the cake, they keep a detailed event log to capture authentication, failed login attempts, asset creation, deletion, and modifications.

Porter Metrics — An Alternative To Both Supermetrics And Klipfolio

Now that we’ve looked at both Supermetrics and Klipfolio software, it’s about time we look into other better alternatives to help you make well-informed purchase decisions or both marketing data analytics platforms such as Porter Metrics.

I’m talking about ones where you can create scheduled automated reports on the go and best be assured that even if your company is an e-commerce platform, like other e-commerce companies, its data will be tracked and monitored correctly. 

Porter Metrics software stands out as the perfect solution to help you automate reporting and if you’re looking for a way to keep track of all your marketing data. This is because, for a lesser price point, you can get all the security offered by both platforms for less than half the price.

From the image above, you’ll agree with me that Porter Metrics stands out in terms of its friendly pricing. At Porter Metrics, you’ll be able to get five connectors for $30 and still have the freedom to add an extra connector every time you want for $6 only.

And now, instead of burning over $600 on a few connectors per “month,” Porter Metrics graciously offers the same level of service for $800 for a “year.”

Very decent compared to what the industry is serving at the moment. This is valuable information if you are looking to make well-informed purchase decisions.

Interestingly, Porter Metrics also offers a free version for 14-days. So the free version or trial period runs for two weeks, so your team members can take it for a test drive before deciding on a paid plan for this web analytics reporting software.

So, what more could you ask for from a business intelligence provider? Porter Metrics allows round-the-clock access to their support service to sweeten the deal. So you can quickly get your dashboard or web analytics template fixed and adequately set up any time you want to come on board.

You can quickly get support to guide you as you set up and import all the data from your data source to your free report. This helps you experience first-hand how we make a difference in our service.

Alternatively, you can get your reports done by yourself if you’d like to set it up on your own quickly, so you bring all the data from your data source onboard. It’s simple.

First, you pick a template or a connector, a web-based desktop platform like Porter Metrics, follow the prompts to get your data sources linked to your dashboards, and then you are ready to visualize your data on your dashboards or reports.

Why choose Porter Metrics?

• Most accessible to use: Porter Metrics is the fastest, most user-friendly, most straightforward way to create and get your data on a dashboard in under a minute. Using our drag-and-drop interface, you can create and automate insightful marketing reports without any coding knowledge.
• Best Support: To help you with whatever you need, we provide world-class web-based desktop assistance 24 hours a day, seven days a week. Our live chat is quick, and our answers are helpful; in addition, we have a dedicated team that will assist you in setting up, migrating, or replicating your reports for free. 
• Best Value for Money: The Basic plan costs only $15 per month and has everything you need to get started tracking data on your website.
• Tutorials and Guides: We have a wealth of tutorials and guides related to Google Data Studio so that you can make the most out of your marketing report data.

With so many features, Porter is the natural choice when searching for an alternative to Supermetrics and Klipfolio, especially when it has to do with monitoring your business’s or website’s performance.

How To Migrate from Klipfolio to Porter Metrics

Are you a business leader or campaign manager looking for an actual Supermetrics alternative? Porter Metrics is your safest alternative.

Not only does it offer everything required to get started with tracking marketing data, but Porter Metrics’ interface and flexibility are also much more accommodating and friendly than its competitors on other websites.

Plus, you’ll receive top-notch support and great value for your investment. This guide will show how easy it is to migrate from Supermetrics to Porter Metrics.

Step One: Creating a New Report in Porter Metrics – Visit portermetrics.com and click on the “Make a Report” button.

Step Two: Selecting your Provider

We use Facebook Insights for this tutorial, but you can select any provider from the list. Simply choose “Instagram Insights.”

Step 3: Enter your Instagram Insights Credentials & Authorize the Connection: In the next step, you’ll need to provide your Instagram Insights credentials to access all your data. This includes your Business Account Name as well as other requirements.

Step 4: In this step, you’ll need to choose an Insights page. This example will use one of the Insights pages. So, pick it from the list, tick the boxes, and click on the “Connect” button.

Step 5: The next button brings you to a place where you can see all your data and edit your connection. Here you’ll be able to see your table, rows, and columns and will be able to modify data if you wish to

Step 6: Once you proceed into the next stage, you’ll most likely be greeted by an empty dashboard if you connected via a connector. You’ll see something like the one below, where you can add marketing data and develop your dashboard on your own.

Step 7: If you used a template instead of a connector to link your dashboard to your data source, you’d be greeted by a populated dashboard like the one below.

This template is much better than any template that any Klipfolio vs. Supermetrics article will ever point towards.

Or any of our Instagram Insight templates you find most appealing here. And that’s it. You’ve successfully Migrated from Supermetrics to Porter Metrics.

Please get in touch with our world-class support team here if you require assistance or via the chat interface on the homepage. We’re here 24 hours a day, seven days a week, so don’t hesitate to contact us.

How To Migrate from Klipfolio to Porter Metrics

Our process of migrating from Klipfolio to Porter Metrics is similar to the one mentioned above. Also, we can assist you further by helping you move your marketing data at no cost.

Our team will transfer your marketing data over securely and efficiently with only a handful of clicks. You can quickly get that done here by setting up a call with our support team so they can guide you live through the migration process.

If you’re interested in getting started, request a free report on our website via this link. Once that’s done, one of our staff members will reach out to guide you through the procedure.

Conclusion

So, your best marketing reporting tool will depend on your needs and budget. It looks as though Supermetrics is compared to Klipfolio, but it comes with a more significant number of integrations and destinations.

However, Porter Metrics offers excellent value for money and is easier to use than Supermetrics and Klipfolio. Plus, you’ll receive top-notch support from our team.

If you’re interested in getting started with Porter Metrics, request a free report on our website. Once that’s done, one of our staff members will reach out to guide you through the procedure if you need to migrate data.

When choosing a reporting tool, it’s essential to consider your needs and budget. In this article, we looked at Klipfolio vs. supermetrics.

Supermetrics and Klipfolio are great marketing reporting tools that can help you make better decisions for your business. They both offer a wide range of features, integrations, and destinations.

However, Porter Metrics is better suited for agencies because it possesses customized features and connections.

If you’re looking for the fastest and easiest way to get your marketing data on a data visualization dashboard so you can glean business intelligence from your marketing report.

Then Porter Metrics is the better choice. Like every other business leader, it’s time to choose Porter Metrics.