Free Google My Business report template for Google Looker Studio

A Google Business Profile report analyzes the data of your company profile when someone searches in Google.

These reports include metrics such as impressions, ratings, reviews, clicks, calls, and direction requests the profile receives, along with insights into user behavior, including the users’ location and actions after viewing the profile.
For instance, by analyzing where users are searching from and what actions they are taking, marketers can identify which areas to target for advertising and which aspects of the profile to optimize for better engagement.
But visualizing this data directly into your Business Profile is not the best way.

You can visualize your Google Business reports in Google Looker Studio to customize your visualizations, compare the data with previous periods and have a personalized look and feel.

A Google Business Report should give you insights about your company: visibility, reputation and conversion.

Here are some specific metrics and questions that could be included in a Google Business Profile report:

• Profile performance: How many views, searches, and actions (like clicks for directions or calls) has the business received on their Google Business Profile? What is the trend for these metrics over time?
  
  
• Customer engagement: How many reviews has the business received, and what is their average rating? What are the most common keywords used in customer reviews?
• Photo performance: How many photos has the business uploaded, and how do they perform compared to other businesses in their category? Which photos are the most popular among customers?
  
  
• Search performance: How often does the business appear in Google Maps searches? What are the most common search queries that lead customers to the business?
  
  
• Customer behavior: How are customers interacting with the business on Google Maps? How many are requesting directions, calling the business, or visiting the website?
  
  

Check all the list of metrics and dimensions our Google Business Profile connector includes.

For agencies working with businesses with local presence and physical stores, having a Google Business report provides data that can help optimize their GMB listings and improve their online presence.

By using GMB Insights, agencies can access key metrics related to their clients’ GMB listings, such as how often their clients’ businesses are appearing in search results, the number of clicks to their website, and how customers are interacting with their clients’ businesses on Google Maps.

For example, if the data shows that customers are frequently clicking on a particular photo or searching for a specific keyword related to the business, the agency can work with the client to highlight that photo or keyword on their GMB listing.

But data alone isn’t enough – it’s important to be able to present that data in a way that clients can easily understand and act upon. That’s where GMB reports come in, and one of the best ways to automate and visualize your data is with Google Looker Studio reports.

If you want to know more read our blog post that will teach you how to connect your Google My Business reports to Looker Studio.

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.
   
   
2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).
   
   
3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

1. Before downloading your report choose the date range you want to visualize on your report.

2. Click on the “File” menu at the top left corner of the screen.

3. Select “Download as” from the drop-down menu and choose “PDF.”

4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
   
   

5. Click on “Download” to save the report on your device.