Free Google Business Profile (Google My Business) report template for Data Studio

Visualize information in a comprehensive dashboard you can use to get more 5 stars rates. This free report was made for business owners,  local business consultants, or SEO agencies. 

Google My Business Profile report overview

On Google My Business Profile Insights you can track how visible is your local business when people do search on Google. 

Visualizing the information is crucial to increase the chances to gain relevance locally. 

Included Metrics

  • Location ID
  • Location name
  • Location language code
  • Location name
  • Location service type
  • Account state
  • Open information status
  • Location state (if published, verified, pending review, etc.)

Reviews metrics and dimensions

Google My Business Profile reviews matter because they build trust, help you gain visibility, and give your feedback. The reviews fields you can report on Data Studio are: 

  • Reviewer name
  • Reviewer photo
  • Review comment
  • Review reply comment
  • Review time to respond
  • Review star rating
  • Review creation date
  • Average reviews stars rating (all time)
  • Average review stars (in a time range)
  • Total reviews (all time)
  • Reviews (in a time range)
  • Review modification date

Discover how to grow your business with Google Business Profile (GMB) 

  • Check the Ebook included with this template for free:

We gathered stories from different customer experiences to provide to business owners, agencies, consultants, realtors, and local marketing specialists, the best-kept secrets to grow a business using Google Business Profile Listings (Former Google My Business). 

Discover how to connect Google My Business to Google Data Studio for local SEO reporting

  • Check the guide included with this template for free:

This is a step-by-step guide to help you set up your Google Business Profile (Former Google My Business) reports on Google Data Studio to help you track your local SEO efforts and reputation. 

The steps to copy a Data Studio report template are simple:

  • Make sure you’re signed in to your Google account and have a Google Data Studio account. 
  • Go to the report template and click on Use template.
  • Then connect the data source; we recommend you Porter Metrics connectors. 
  • Generate the copy, and you’re done. 

You can follow this guide on copying report templates on Google Data Studio.

Here are also a guide to connect different apps to Google Data Studio

You can find our documentation at our help center.

You can also request our team to help you set up your first report for free by scheduling a call

Yes, Google Data Studio—like most Google Marketing products—is free. 

The connections to report data from Google products like Google Analytics, Google Ads, Google Search Console, Google Sheets, and Youtube are free, too. 

If you want to connect third-party apps like Facebook, Shopify, or your CRM to report their data on Data Studio, you may use a different provider, like Porter.

Those services generally have a cost. At Porter, we offer a 14-day free trial for all our connectors.

Yes, the report template is free. 

However, pulling the data automatically requires a Google Data Studio connector. 

If the data comes from a Google product, like Google Analytics or Youtube, the connector is free. 

But if you pull data from a third party like Shopify or Facebook, you may rely on a provider like Porter Metrics. 

Once you create a copy of your template and successfully create your first report, you’ll start a 14-day free trial with us. 

If you don’t want to upgrade a plan with Porter, you may keep with the template but the connectors will stop working. 

You may keep using our connectors by upgrading so the data displays or use another connector with the same report template. 


Yes, it’s a priority. 

Feel free to schedule a call to help you set up your reports for free. 

Reach out to us via the website chat or the email

Also follow our documentation, Youtube channel, and access our Facebook group. 

Porter is the Zapier for data reporting. 

We connect your favorite apps—think of Shopify, Facebook, or your CRM—to your reporting tool or spreadsheet. 

We’re better for people whose day involves some data analysis but don’t code. 


Needed apps to connect to your report template.

Reporting tool

Where the template will work.


Automate your reporting with templates

Convert to PDF

With Google Data Studio, you can download all your reports in a PDF version.

Email scheduling

Send your reports automatically to whom you want. Schedule weekly, daily, or monthly reports to the emails you choose.

All your data in one place

In the same report view, you can combine data from multiple sources like Facebook, Google, Shopify, and more, so you truly have everything in one place.


Change the look-and-feel of your reports by adding custom logos, colors, and fonts. With Data Studio, you can embed your reports anywhere and manage users permissions as needed.

Copy this report template

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