Best Free SEA (Search Engine Advertising) Report Templates for Looker Studio (2026)

Free SEA report templates for Google Looker Studio. Track search engine advertising campaigns across Google Ads, Microsoft Ads, and more.

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Last updated: April 2026

What is a SEA dashboard on Looker Studio?

A SEA (Search Engine Advertising) dashboard on Looker Studio tracks your paid search campaigns across Google Ads and other search platforms. Monitor ad performance, keyword bidding, and ROI in one report.

All search ads in one view: With Porter Metrics, connect Google Ads and other platforms to track SEA performance on Looker Studio.

Why use this dashboard?

manage_search

Search campaign tracking

Monitor impressions, clicks, CTR, and conversions across all search campaigns.

bid_landscape

Bid optimization

Track quality scores, CPC trends, and bid strategies to maximize ad efficiency.

conversion_path

Conversion tracking

Measure conversions, ROAS, and CPA to understand campaign profitability.

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Automated reporting

Schedule automated SEA reports for stakeholders.

How to build this dashboard

1

Connect your data

Connect your data sources. Tutorial: connect data sources.

2

Choose a template

Browse our gallery. Copy a template.

3

Customize metrics

Add your KPIs. Use calculated fields for custom metrics.

4

Design your dashboard

Design tutorial.

5

Share and automate

Schedule automated reports.

Connect Ads to Looker Studio

Connect Meta Ads and Google Ads to Looker Studio

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Design Reports

How To Design Marketing Reports on Looker Studio

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Key metrics and KPIs

Ad Performance

  • Impressions — total ad views
  • Clicks — ad clicks
  • CTR — click-through rate
  • CPC — cost per click

Keywords

  • Quality Score — ad relevance
  • Search terms — triggering queries
  • Impression share — market share
  • Keyword bids — bidding strategy

Conversion

  • Conversions — goal completions
  • ROAS — return on ad spend
  • CPA — cost per acquisition
  • Conv. value — revenue generated

Budget

  • Ad spend — total investment
  • Budget utilization — spent vs. planned
  • Forecast — projected spend
  • Efficiency — cost trends

Track your SEA performance today

Connect Google Ads in minutes and monitor search advertising across all campaigns. Get started for free →

Frequently Asked Questions

What is a SEA dashboard?
A SEA dashboard tracks your sea performance metrics in a single Looker Studio report.
What data sources can I connect?
Porter Metrics supports 80+ sources including Google Ads, Meta Ads, GA4, Search Console, LinkedIn, TikTok, Shopify, HubSpot, and more.
Are these templates free?
Yes, all {n} templates are free with Porter Metrics free plan.
Can I use these for client reporting?
Yes. All templates are white-label. Add your branding and automate delivery via email or PDF.

Start building your dashboard today

Connect your data in minutes. Choose from 62 free templates.

Get started for free →

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