+30 free and paid Google Data Studio connectors you should know

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One of the main advantages of Google Data Studio are the connectors which give you the option to connect any data source in just some clicks to create your report. If you are looking for Google Data Studio connectors, you found the right place because we are going to show you the best 30+ free and paid Data Studio connectors, including CRM, SEO, SEM, and E-commerce connectors

Google Data Studio overview

According to Google, Google Data Studio is a free tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Through Google Data Studio you can connect your data source and tell your stories with real data, charts, tables, and interactive filters. 

What can you connect to Google Data Studio?

As have been talking, you can connect your data to Google data Studio through free or paid connectors, such as  Google Ads, Facebook Ads, or databases like BigQuery. Also, you can use Google Data Studio to connect CSV files and upload data from different sources to visualize information not otherwise supported by the other connectors.

What can you use Google Data Studio for?

You can use Data Studio to visualize your data, create and share dashboards and reports. We encourage you to read our Google Data Studio tutorial and know different use cases. 

Why you should use Google Data Studio?

Google Data Studio is rising in popularity and it currently has a higher demand than its competitors as it certainly offers features that other tools do not have. For example, it is for free which means easy access. Also, Google Data Studio is known as a beginner-friendly tool that can give you the option to generate automated reports intuitively.

Google Data Studio trends data
Google Trends Data: Google Data Studio searches

On the other hand, the digital marketing industry is becoming more data-driven than ever according to research published in the Journal of Business Research in 2021.

Also, creating visually attracting dashboards and being able to understand how to measure and analyze data is becoming an essential skill. According to a survey made by SparkToro in 2020, these are the most essential skills for aspiting marketers:

Skills for Digital Marketers 2020
Sparktoro Survey: Essential Skills for marketers in 2020

What are Data Studio Connectors?

As explained by Google: connectors are the mechanism that Google Data Studio accesses to a specific data platform, system, or product. A connector creates a data source in Data Studio. 

For example: if you use a Facebook Ads connector, this connector will transform your ads campaign into a data source which you can use to build a report on Data Studio.

Google Data Studio Partners Connectors
Google Data Studio Partner Connectors

Nowadays, Data Studio Connectors provide significant value to customers which can be achieved through a minimal development investment on the company’s behalf. As a result, marketers, and data analysts can rely on Data Studio as a free and powerful reporting and analysis solution.

Data Studio Connectors can be built, deployed, and distributed for free and this means that anyone can build a community connector and pull data to create interactive dashboards.

To summarize, we can classify Data Studio connectors into three broad categories: 

  1. Free Connectors, powered by Google.
  2. Partner Connectors, which are typically paid.
  3. Open Source Connectors.
Google Data Studio Connector gallery
Data Studio partners connectors & Google connectors

Free Data Studio connectors 

According to our experience, Google Data Studio is free because it’s a lever of growth to encourage traction and adoption for BigQuery, one of the core products of Google Cloud Platform. Its connectors are also for free and perfect for beginners who can use them to create dashboards without experience. These are connectors built for Google:

  • Google Analytics
  • Youtube
  • Google Ads
  • Google Ad Manager
  • Google Search Console
  • Google Surveys
  • Google Sheets
  • PostgreSQL
  • Google BigQuery

Google Analytics connector

Google Analytics lets you understand how the visitors on your site, app, or internet-connected device find and use your website. Data Studio can be visualized through the Google Analytics Connector using the same data available in Analytics custom reporting.

This connector is amazing for marketing, data analysts, and other data specialists as it provides quick access to Google Analytics data in multiple reports. The data arrives structured in a way that only requires one connection per report for a specific instance or view.

The same connector can link Data Studio to Google Analytics 4 (GA4), however, some functionalities on GA4 properties in Data Studio are still limited. For instance, there is no data control option and no segment option as these are not yet part of GA4 properties.

Google Analytics 4 Data Studio template
GA4 Google Data Studio Template


Nonetheless, Porter Metrics has already created a GA4 Data Studio template, which you can use to visualize the processes of user acquisition, engagement, and conversions. This can help you track performance month over month, as well as enable more insights about your site’s visitors.

YouTube Analytics connector

The YouTube connector will let you visualize the data from all the channels you own with your connected Google account. This is an amazing connector as it allows connecting to YouTube channel data in different ways.

Youtube performance template
Youtube template on Google Data Studio

If you want to create your first YouTube report, you can try our free YouTube Performance Template to save time.  With it, you can get a visual understanding of channel engagement, channel performance (i.e. views, subscriber changes, watch time, likes, dislikes, and comments), viewer location, and video performance.

If you are running small or large advertising campaigns, you will probably want to know how they are performing. You can get a sense of the overall direction of your campaign’s performance, using the hard numbers as a guide via connecting Google Ads.

The Google Ads Data Studio Connector allows advertisers to access and visualize their ad performance data.

While Google Ads is a starting point for running ads, Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It enables granular control of ads in multiple exchanges. 

You can add the Ad Manager as a data source in Data Studio. The most popular Ad Manager report dimensions and metrics are available via the Google Ad Manager connector. 

Google Search Console connector

Google Search Console is one of the best free Data Studio Connectors that helps you to monitor and maintain your site’s presence in Google Search results.

The Search Console connector allows you to extract performance data from Google Search. We can use this for analyzing impressions, clicks, average position, and CTR (click-through ratio) of your pages. It can also show the search queries that led users to your site. 

By working with queries, you get a good understanding of how visitors find you through search. You can take this a step further with our free template and split queries by branded and non-branded searches. This will enable you to get performance data on discovery searches in different countries and device types for a specific period. 

Google Data Studio SEO free template
SEO Google Data Studio report template.

Google Surveys connector

Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Also, you can visualize your surveys data in Google Data Studio through an interactive dashboard. 

In other word, acordinf to Google Data Studio, you can create your own charts and graphics that reflect the insights from your survey and also see results over time. If this is a recurring survey, you can click results over time in the right column to see how your survey responses have changed over time.

Google Sheets connector

Google Sheets connector is a great way to get spreadsheets data into Data Studio. You can use this approach when there is no connector available to pull data from your target platform or when the connectors are out of your budget. 

Using Google Sheets allows you to export and import data. So, you can get the data into Data Studio for free, but it’s a more involved process. As Sheets are saved in the cloud, the updated data in the sheet will automatically get updated in the connected Data Studio reports too.

We’ve written a step-by-step tutorial to get you started with Google Sheets data visualization in Data Studio – check it out!

PostgreSQL connector

PostgreSQL is an open-source relational database management system, which is developed by a global team of volunteers. The PostgreSQL connector allows access to all your data from PostgreSQL-based databases from within Data Studio. 

This connector is suitable for smaller data sets as it can only export up to 100K queries at a time in Data Studio.

Google BigQuery connector

For fetching data from bigger datasets, a better connector to use is Google BigQuery’s Data Studio connector. BigQuery is a petabyte-scale analytics data warehouse. It is used to run SQL queries over vast amounts of data in near real-time.

Although the connector is free, BigQuery itself is a paid product. This means that you can incur usage costs when accessing BigQuery through Google Data Studio. 

Finally, before continuing and showing you paid Data Studio connectors, we encourage you to check the connectors built and supported by Google.

Google Data Studio has about 479 partners to connect your Data from different sources. Some of them are:

  • Facebook Ads
  • Instagram Ads
  • Facebook Insights
  • Instagram Insights
  • Twitter Ads
  • LinkedIn Ads
  • LinkedIn Pages
  • TikTok Ads
  • Pinterest Ads
  • Snapchat Ads
  • Microsoft Ads
  • Semrush
  • Google My Business
  • Moz
  • Ahrefs
  • Shopify
  • Amazon
  • Woocommerce
  • Salesforce
  • Hubspot
  • Mailchimp
  • Asana
  • Stripe
  • Paypal

Also, in terms of paid Data Studio Connector providers, the most prominent ones you will see come up in this section are:

Porter Metrics

Porter Metrics is amazing at offering a tailored service to marketers, helping them to become more data-driven in their day-to-day work. 

Although offering a smaller number of connectors in comparison to other connector providers on the market, Porter excels in helping the global Data Studio community with courses, tutorials, and templates.

Due to its focus on harnessing an engaged community, Porter also offers tailored support to its customers through live chat and video calls. The aim of this is to enable all users and paying customers to maximize the value impact of using Data Studio and get the most out of the available connectors. A totally unique approach to the connector market!

Supermetrics

Supermetrics is great as it has a wide array of connectors available for its paying users. This enables seamless connection to data that can be otherwise difficult or timely to visualize in a Data Studio report.

In addition, this connector option is best used by agencies, which manage multiple client accounts, as it has features, such as auto-refresh for updating and sharing reports with clients in a way that requires no manual interference.

Another thing, which makes this connector suited to an agency setup is the cost. Many solo users complain that the cost for them is on the steeper side, while customer support is limited. 

Funnel

Funnel is an all-in-one service that provides connections to over 500 data sources. Funnel automatically connects data from different data sources you might need, enables data transformation through a powerful data mapping interface, and feeds it to any platform that you might need to use it in (e.g. Google Sheets, Data Studio, or your data warehouse).

Here is a summary of the main characteristics of these three connector providers.

ConnectorSupermetricsPorter MetricsFunnel 
Available data sources✅ ✅ ✅ ✅✅ ✅ ✅✅ ✅ ✅ ✅ ✅
Support✅ ✅ ✅ ✅✅ ✅ ✅ ✅ ✅✅ ✅ ✅ ✅
Pricing✅ ✅ ✅✅ ✅ ✅ ✅ ✅✅ ✅ ✅
Ideal forMulti-account agencies, EnterprisesMarketers, Solo-Consultants, Small AgenciesMulti-account agencies, Enterprises
Best Paid Google Data Studio Connectors

Facebook and Instagram Ads connector

Facebook Ads and Instagram Ads connectors pull information from Facebook and Instagram APIs into Data Studio. In addition, this includes metrics such as performance, amount spend, clicks, page post engagement.Another thing that is often important to marketers, looking to track performance in Facebook and Instagram ads is the ability to visualize ad image, ad copy, and related ad performance data. This is something you can do with Porter’s Facebook Ads Campaign Analysis Report Template.

Data Studio Template Facebook Ads Campaign tracking
Google Data Studio template: Facebook Ads Campaign Analysis

Explore other free templates by Porter Metrics that integrate with Facebook Ads. 

Facebook and Instagram Page Insights connector

There are also Facebook Page insights and Instagram Page insights connectors. They enable robust data storytelling through integrating data from the page insights reports into Data Studio. This is achieved through visualizing the relationship between content (be it videos, images, and other creatives) and engagement, expressed via different types of interactions on the account.

The best way to get a clear picture of your social media account performance is to view Facebook and Instagram Page Insights, alongside ads on these channels, which is where the all-in-one Facebook Google Data Studio Template comes in.

Facebook organic and paid report Google Data Studio template
Facebook organic and paid report template on Data Studio

Read more about the Facebook Page Insights for Data Studio Connector that Porter Metrics offers.

Twitter Ads connector

The Twitter Ads connector can export performance data from Twitter into Data Studio. It pulls data from the Twitter API, which includes account stats, campaign information, and ad performance in relation to the promoted tweets. 

You can track and discover insights from your Twitter Ads troutgh our Twitter Ads connector.

Linkedin Ads connector

The Linkedin Ads connector links LinkedIn Campaign Manager with Data Studio. It allows exports of all the metrics and dimensions from a specific account. 

There are many different dimensions and fields that can be extracted through LinkedIn’s API to support data visualization, most prominent of which enabling analysis of campaign performance in correlation with specific creatives, ad spend, and engagement achieved. This enables marketers to get a better understanding of their costs per MQLs and SQLs. 

A couple of prominent LinkedIn Ads connector providers and Power My Analytics and Supermetrics, while Porter Metrics offers a LinkedIn Ads connector that you can sign-up to try for free (template included)

LinkedIn Ads Template for Data Studio
LinkedIn Ads template for Google Data Studio

LinkedIn Pages connector

The LinkedIn pages connector can give you insights about your bussines to create consistent and relevant content to your audience. You can star to create your first report with Porters’ LinkedIn Pages connetor in less than 90 seconds.

TikTok Ads connector

TikTok is a video-sharing app that is especially popular with Gen Z. TikTok Ads connectors for Data Studio allow exports of ad campaign performance data from TikTok. 

Through the TikTok Ads connector, you can data about your campaigns, impressions,  CTR, cost and post-click conversions. You can try our TikTok Ads Connector.

Pinterest Ads connector

Pinterest Ads connectors can export into Data Studio performance data from all campaigns you have running on Pinterest. 

Through a Pinterest Ads connector, you can visualize data about how many times a promoted pin was saved, user data (such as pins saved and followers per user), as well as data about boards and pins created by the pinners that engaged with your campaigns. 

Connector providers for Pinterest Ads include Supermetrics and Windsor.ai , while Windsor also offers a cool template to get you started on Pinterest Ads reporting.

Snapchat Ads connector

Snapchat Ads provides typical audience targeting and a variety of ad formats to business advertisers. The Snapchat Ads connectors pull data from the API. This allows all needed data for a campaign and ad performance monitoring, demographic performance, and more.

The Snapchat Ads Data Studio connector is offered by Power My Analytics. Here is a Snapchat Ads Data Studio template to get you started. 

Microsoft Ads connector

Microsoft Ads (formerly Bing Ads) connector is like Google Ads in terms of setup. It is also one to pay attention to, as it is the second largest after Google. 

There are many connectors on the market, offering servicing of Microsoft Ads into Data Studio. Consider whether the connector can report on one or multiple accounts, before making a choice. 

9. Apple Search Ads connector

You can use this connector to pull metrics and dimensions from Apple Search Ads.
The Apple Search Connector is offered by Windsor.aio

Semrush connector

Semrush is a service that offers three different connectors that link to different data: domain analytics, site audit and position tracking. These connectors can help SEOs better visualize their positions tracking campaigns and projects they’ve set-up in Semrush. 

Some of the main things SEOs do with Semrush are keyword research and backlink analytics. Semrush offers great templates to start with, if their connectors are used, while Jameseo offers a template, which can be used as a starting point, which requires only a manual export to start. 

A limitation of using Semrush connectors is that they require a hefty fee for access to the service. This might make them unsuitable for individual analysts or small teams. 

The connectors, offered by Semrush, are also granular in their structure. Each of the three connectors offers multiple choices per connection, which then makes data blending very difficult due to Data Studio’s limitation of only being able to blend up to five sources. 

Google My Business connector

Integrate Google My Business metrics and customer insights of your local business and visualize them all on Google Data Studio dashboards to know you business performance. If you want to create your first Google My business report, you can use the Google My Business connector by Porter Metrics to automate your reporting process.

Moz connector

Moz is an SEO tool, used to enhance the SEO, inbound marketing, link building, and content marketing efforts. In terms of service, the tool is very similar to Semrush, offering keyword research tools and Domain Authority analytics, as well as more technical performance assessments on a site. 

Moz has not yet created their own Data Studio connector, however, third-party services have already done so.

Ahrefs connector

Ahrefs is another amazing SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits. 

While highly requested by the Ahrefs user community, an Ahrefs connector has not yet been introduced by the company. Supermetrics has created a connector for the Ahrefs which offers services such as:

  • Backlink reporting
  • Technical SEO reports
  • Cross-link reports
  • Competitor tracking and analytics
ConnectorSemrushMozAhrefs
Direct / Third-partyDirectThird-partyThird-party
Database structureGranularSingularSingular
AuthenticationSemrushMoz + Third-partyAhrefs + Third-party
Features•Backlink Analytics 
•Backlinks
•History Backlinks
•Overview Positions •Tracking Rankings •Evolution Domain
•Analytics Site Audit 
•Technical Performance 
•Link Analytics
•Historical
•Domain analytics •Domain authority 
•Page authority
•Backlink reporting
• Technical SEO reports
•Cross-link reports
•Competitor tracking and analytics
Limitations•Timely to implement on multiple projects
• Multiple connections (as a result of granular DB structure) result in unstable reports
•Free plan limited to up to 200 URLs
•Subject to access and support from third-party tools
•Limited features SEO and site auditing features are sub-par to competitors 
Pricing$119.95/mo$99/mo + cost of connector provider$99/mo + cost of connector provider
SEO Data Studio connectors comparison

Shopify connector

We can also connect Shopify data in Data Studio. It allows you to create and share Data Studio reports for your Shopify store. 

Through Porter Metrics, you can integrate your Shopify and e-commerce data to your Google Data Studio reports in less than 90 seconds. We encourage you to try our Shopify connector and automate your e-commerce reporting.

Amazon Seller Central / Amazon MWS

Amazon Seller Central Data Studio connectors pull data from advertising and sales from within Amazon’s database and this can help you better understand the trends of sales of your Amazon shop. 

On Porter Metrics we are working to offer an Amazon connector, but in the meantime you can visit our website o get know all the connectors available.

Woocommerce connector

Woocommerce connector enables you to synchronize all of your e-commerce information to Google Data Studio and create reports in an easy way. Working with the woocommerce connector by Porter Metrics you will be able to analyze shop information, product, revenue performance, referrals, quantities, and more.

Salesforce connector

Salesforce connectors link Salesforce data with Data Studio. Once you have authenticated the connector, Data Studio will show you a list of all the fields of your account available from your Salesforce Org. This includes any Dimensions and Metrics, associated with the account.

Hubspot connector

HubSpot connectors can move metrics from inbound sales performance into Data Studio. This includes fields such as Contacts, Tickets, Deals, and Companies, which can be used for an enhanced understanding of the customer journey.

If you want to try a Hubspot connector, you will use Porter Metrics to create your Hubspot report in just some clicks shortly

Klaviyo connector

Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain and grow their customers. Through Klaviyo’s connector, you can review all your KPI’s in a simple dashboard. 

Aire360 connector

Air360 is a “Growth As A Service” business that is looking to build the ultimate Customer Experience Analytics platform backed by a team combining Data Science, UX, Growth Hacking, and Tech skills. Now, through an Air360 connector, you can Integrate Air360 and Google Data Studio to turn your data into actionable insights
Learn more about the Air360 connector.

Mailchimp connector

Mailchimp is an American marketing automation platform and email marketing service. Through a Mailchimp connector, you can visualize your data in Google Data Studio.

If you want to try a Mailchimp connector, you will use Porter Metrics to create your own Mailchimp dashboard in just some clicks shortly

Asana connector

Asana is a software-as-a-service designed to improve team collaboration and work management. Through the Asana Connector, you can use Asana as a data source in Data Studio and turn your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.

Read more about the Asana connector.

Stripe connector

Stripe is a powerful tool for transaction management. Stripe connectors allow visualizations of transaction data into Data Studio. When paired with data from other sources such as e-commerce or CRM platforms, it can enable an enriched understanding of the revenue impact. 

Also,n Porter Metrics we are working to offer an Amazon connector, but in the meantime you can visit our website o get know all the connectors available.

PayPal connector

We can also connect PayPal to Data Studio. This connector can be very useful when receiving payments from multiple countries via Paypal, as we can easily visualize country income streams via Data Studio. 

Calls connectors

When we talk about connectors, we can also fin call connectors to create reports about your call summary and call attribution. There are some call connectors:

  • Call Details by CallRail
  • Call Time Series by CallRail
  • Calls summary by CallRail
  • CallTracking call by get on to gmbh
  • CallTracking campaigns by get on to gmbh

To summarize

In short, whether you are an analyst, marketer, or just want to get better at handling data, the Google Data Studio connector marketplace has something to offer. 

To summarize, we can group connectors in multiple ways: 

  • Based on ownership of development – Offered by Google versus Google’s partners
  • Based on function – serving the purpose of analytics, advertising, SEO, SEM, social media marketing, e-commerce, CRM, or fintech reporting
  • Based on integration structure – i.e. whether they have direct data integration versus require a data warehousing solution in between. The latter could lead to additional costs for connector solutions such as Funnel.io
  • Based on database structure – singular (one connection per entity, providing all dimensions and fields; e.g. Google Analytics) versus granular (multiple connectors per entity needed to get all dimensions and fields; e.g. Semrush)
  • Based on price – free versus paid, such as de Porter Metrics connectors.

These classifications are important considerations not only when choosing the data you want to visualize, but also the approach in connecting it.

Needless to say, beyond the apparent considerations, such as pricing and customer support, many of the illustrated examples, such as database structure or need of data warehousing, could result in additional, hidden costs and timely implementation. 

When choosing a connector on behalf of an organization, the key things to consider are: 

  • Budgeting – How much can the organization spend on reporting and analytics?
  • Ease of implementation – How easy is it for the data to be integrated and visualized in the report? 
  • Ease of replication of existing reporting and analytics procedures – How easy is it to replicate what users are used to seeing in a dashboard? Is it necessary? For instance, Semrush’s web dashboard is visually beautiful to look at, as well as highly rich in data. Replicating the same in Data Studio would not only be inefficient in terms of cost and time, but also likely unnecessary. 
  • Familiarity of stakeholders with Data Studio – How familiar are the reporting stakeholders with Data Studio? Low involvement stakeholders could jeopardize data initiatives and result in sunk costs for data connections. Hence why, demonstrating values through your Data Studio dashboards should be the first step in designing a Dashboard.

Connectors can be useful on their own, yet the beauty of Data Studio is in blending data and uncovering hidden insights about your customers. The easiest way to get started building reports and extracting immediate value from Google Data Studio is through using ready-made templates. Whenever needed, get help from a vibrant community of experts

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