1. Home
  2. »
  3. Marketing report templates
  4. »
  5. Google Analytics 4 (GA4) Google Looker Studio

Google Analytics 4 report template for Google Looker Studio

Analyze your traffic, events, campaign results, landing pages, conversions and get insights about your website results.

Data sources included in this template

Actionable dashboards that drive
business outcomes

Edit Content

Questions you can answer with this dashboard

Web analysis: Google Analytics 4

  • Which channels are driving the most traffic to our website, and how has this changed over time?
  • What is the bounce rate for each traffic source, and how can we improve engagement with these visitors?
  • What is the average session duration for each traffic source, and how can we increase user engagement?
  • How many page views does the average user have per session, and how can we improve engagement with our content?
  • What is the conversion rate for each traffic source, and how can we optimize our website to increase conversions?
  • What are the demographic characteristics of our website visitors?
  • What is the most popular content on our website, and how can we optimize it for better engagement?
  • What is the customer lifetime value of our website visitors?
  • What is the rate of returning visitors?
  • How to set up a GA4 report template on Looker Studio?
Edit Content

Metrics included in the Looker Studio dashboard

Acquisition

  • Users
  • Sessions
  • Events
  • Source
  • Medium
  • Campaign

Engagement

  • Time on site
  • Page performance

E-commerce

  • Revenue
  • Average order value 
  • Orders 
  • Break down by product

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

Join over 1000 marketers already using our templates to fast-track their marketing results

David B
David B
Management Consultant
Read More
Great connector tool, FABULOUS Customer Support. Very simple to use, easy setup and awesome report templates. When I had an issue connecting, the support team was immediately available via Chat and then Google Meet to resolve my problem. The very friendly Support team understood my urgency and resolved my issues right away. Thank you, Alejandra, you are awesome.
Diego O
Diego O
Agency Owner
Read More
The team are awesomely good and they give all the support that you need. They are great with GDS and their Connectors work perfectly.
Adrian Ali
Adrian Ali
Marketing Consultant
Read More
I wanted a quick way to see how my deals were behaving. The funnel view gave me insight into the fact that I was being afraid of closing the deals. As soon as I realized it, I started to sell a lot more. Thanks, guys!
Previous
Next

Got questions?

You can connect your Google Analytics 4 properties on Google Looker Studio for free. and use our free report template to avoid the whole setup. 

To build a report from scratch, you only need to create an account, and follow these steps: 

  1. Create a new report and connect your GA4 properties
  2. Choose the metrics and dimensions that will answer your business questions
  3. Create filters, date range controls, buttons, and other elements to make your report interactive and more granular. 
  4. Share the report via email, a link, or PDF. 

A Google Analytics 4 report template may include acquisition, engagement, audience, monetization, and retention views. 

  • Acquisition reports help you know where your traffic and customers come from by breaking down your traffic (sessions or users) by source or medium. For these reports, using UTM parameters become very handy. 

  • Engagement reports help you understand how users interact with your content by identifying events and web pages engagement. 
  • Monetization or conversions reports translate your data in business outcomes. They show the events and conversions that your website is generating, and the economic value that they represent. 
  • Audience reports give you a snapshot of who’s visiting your website by breaking down your traffic data by demographics, geo, technology, and interests from Google Ads. 
  • Retention reports show you if people come back to your website over time. 

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.
  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.