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Real Facebook Ads e-commerce dashboard example

Get the actual Facebook Ads e-commerce dashboard example used by Porter to monitor your E-commerce performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Facebook Ads e-commerce dashboard example overview

With this example of Facebook E-Commerce report, you can monitor specific metrics such as the performance of your ads, the cost per click and the conversion rate. Segmentes the data by location, age or gender to obtain a more detailed vision.

Share the report through a link, PDF or email to influence your equipment or customers.

Answer questions such as: What is the announcement with the best performance? What is the average cost per click? How do conversions by gender or location break down?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per acquisition (CPA)
– Return on ad spend (ROAS)

Engagement metrics

– Click-through rate
– Conversion rate
– Average engagement time

Visibility metrics

– Click-through rate (CTR)
– Impressions
– Organic traffic

Dimensions

Campaign

– Audience Targeting
– Ad Creative
– Budget Allocation

Audience

– Demographic breakdown
– Geographic breakdown
– Psychographic breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Ads e-commerce report should include visibility metrics such as reach and impressions, engagement metrics like clicks and interactions, and conversion metrics including purchases and ROAS. Segment data by campaign (e.g. holiday sale), channel (e.g. mobile vs desktop), audience (e.g. age or gender), content (e.g. video vs image), objective (e.g. brand awareness), and date (e.g. weekly or monthly). For example, a report could show that the holiday sale campaign on mobile targeted at millennials had the highest ROAS during the first week of December.
1) To analyze Facebook Ads e-commerce data, choose metrics like reach, impressions, and clicks for visibility; likes, comments, and shares for engagement; and add-to-cart, purchases, and conversion rate for conversion metrics. 2) Compare these metrics against the cost per click, cost per conversion, return on ad spend, and average order value. Also, analyze the data across different date ranges, campaign goals, industry benchmarks, and conversion rates. 3) Segment the data by campaign type, ad channel, target audience, ad content, campaign objective, and date. For example, compare the engagement metrics of video ads vs. image ads, or the conversion rate of campaigns targeting different audience segments.
To build a Facebook Ads e-commerce dashboard, 1) connect your Facebook Ads account and e-commerce platform data. 2) Select metrics such as click-through rate, conversion rate, and return on ad spend to monitor performance. 3) Segment data by campaign, channel (Facebook, Instagram), audience demographics, product category, customer content interaction, campaign objective, and date range. 4) Add filters or buttons for metrics like cost per click or impressions to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

A Facebook Ads e-commerce dashboard is a visual tool that displays key performance indicators (KPIs) related to Facebook advertising campaigns for e-commerce businesses. It is significant for businesses as it helps them track and measure the effectiveness of their Facebook Ads, enabling them to make data-driven decisions. Common tools used to create such a dashboard include Looker Studio, Tableau, and Power BI, and key elements typically included are ad spend, click-through rates, conversion rates, and return on ad spend. Real-time data monitoring is crucial as it allows businesses to quickly adjust their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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