TL;DR:
ETL tool for marketing and data teams.
- Serves 17,000+ customers, reporting on >10% of global ad spend.
- Achieves over $70 million in annual recurring revenue (ARR) by 2024.
- 200 marketing and sales integrations, including hard-to-find enterprise integrations.
- Data destinations: Google Sheets, Excel, Looker Studio, BigQuery, RedShift, Snowflake, etc.
- Pricing: Essential at $87/month for 11 data sources; Core at $299/month for 30 sources; Super at $724/month for 82 sources; Custom pricing for unlimited users and all 119 data sources.
- Extra fees for additional users and data sources across all plans.
- Reviews: 4.5 stars from 725 reviews; praised for ease of use and integration range, criticized for pricing and customer support.
- Notable issues: Data transformation requires sales call, and some users report slow report loading and stability concerns.
Supermetrics overview
Supermetrics is a data integration and reporting tool for marketing and sales data. With 200+ integrations for e-commerce, B2B, ads, sales data, Supermetircs is an established market leader with 17,000+ customers, tracks 10%+ global ad spend.
Supermetrics collects data from sources like CRMs, analytics tools, and ad platforms, then loads it directly into the destinations teams already use – spreadsheets, visualization tools, data warehouses.
Who Supermetrics is not for?
Supermetrics works for many kinds of marketing teams, from small businesses to big companies. Users mainly split into two groups based on how they use it:
- Small businesses and marketing agencies use it for easy reports from different channels in tools like Google Sheets, Excel, and Google Looker Studio.
- Big companies or data engineering teams need to put their data in one place, like a data warehouse, or use it through an API. They have more data, stricter rules about privacy and security, and often have to change their data using SQL.
- Even though Supermetrics helps businesses of all sizes, it’s focusing more on big companies now. This focus is why its prices have been going up.
Reasons to seek Supermetrics alternatives
Reasons to seek Supermetrics alternatives include inadequate support for small customers, high costs when cheaper options suffice, and lack of flexibility – requiring complex solutions like BigQuery for advanced data needs.
Without implementing data warehousing or storage (available in higher plans), customers may experience slow load times when pulling data into Google Sheets or Looker Studio.
Some Supermetrics alternatives for marketing reporting automation include: Porter Metrics, Funnel, Windsor AI, Power My Analytics, Dataslayer, AgencyAnalytics, and Polar Analytics.
How to use Supermetrics?
https://www.youtube.com/watch?v=tCuH_gezvls&list=PL7lylzOzI1Knzalees-NQE0_V_246ii4Q
Supermetrics integrations
200+ data Sources for sales and marketing SMB and enterprise teams, including:
- Ads: Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads.
- Social Media: Facebook Insights, Instagram Insights, LinkedIn Company Pages.
Web Analytics: Google Analytics 4, Adobe Analytics.
- CRM and Email Marketing: Salesforce, ActiveCampaign, HubSpot, MailChimp.
- SEO and Content: Ahrefs, Semrush Analytics.
- E-commerce: Shopify, Amazon Seller Central.
Destinations:
- Spreadsheets: Google Sheets, Microsoft Excel.
- Visualization tools: Power BI, Monday.com.
- Data warehousing: BigQuery, Google Cloud Storage, Amazon S3, Snowflake, Azure Storage, Azure Synapse, Amazon Redshift, Azure SQL Database, SFTP.
Integrations pros
Supermetrics pricing is based on number of integrations, accounts per data source, and destinations. Higher tiers unlock more integrations, while agencies may need custom plans for additional accounts. Pricing varies across destinations, with spreadsheets and Looker Studio being more affordable compared to Power BI and data warehouses.
Plans range from $87/month for the Essential plan with 1 user and 11 data sources, up to $724/month for the Super plan with 1 user and 82 sources. Enterprise custom pricing is available for unlimited users and 119 sources.
Additional costs include $87-$724 per extra user and $24 per additional data source. All plans include automated data refreshes and connectors.
Supermetrics plans description
Supermetrics price descriptions, billed monthly:
- Essential Plan: $87/month, 1 user, 11 data sources including Database, Facebook Ads, Google Sheets
- Core Plan: $299/month, 1 user, 30 data sources like integrations like ActiveCampaign, Google AdSense
– Super Plan: $724/month, 1 user, 82 data sources including advanced options like Adjust, Apple Search Ads
- Custom Enterprise Plan: Custom pricing, Unlimited users, All 119 data sources, including premium integrations
Additional Costs:
- Users: Essential: $87/user, Core: $299/user, Super: $724/user.
- Data Sources: $24/additional data source across all plans.
- Features Included in All Plans: automated data refreshes and access to a variety of data connectors.
Billing: Monthly, quarterly (10% off), annual (20% off)
Free plan type: 14-day free trial
User management: Every additional user price is equivalent to the license plan. If you’re buying an Essential plan for $87/mo, for two users you’d be paying $174/moPricing policies: In their terms of service, they state to reserve the right to increase their fees 8% annually, and don’t address refunds.
Supermetrics reviews
G2 overall score: 4.5
Current reviews: +725
G2 ease of setup score: 8.2(Marketing Analytics Average: 8.5)
G2 ease of use score: 8.2 (Marketing Analytics Average: 8.5)
G2 quality of support score: 7.8 (Marketing Analytics Average: 9.0)
Supermetrics positive reviews
Easy to use for Sheets users: it allows users to directly connect data sources to data destinations without extra setup, SQL, or parameters. Although it does not control the UI/UX like dedicated reporting tools, its role as a data integration platform and data aggregator makes it appealing for those accustomed to tools like Google Sheets.
“I use Supermetrics with Google Sheets to automatically import data from all of our paid media channels. They have a Google Sheets add-on so accessing Supermetrics and creating queries is all done right inside Google Sheets.”
“…We’ve dealt with a few issues when initially getting used to this platform but their customer support team are best-in-class and respond quickly.”
Supermetrics negative reviews
“We’ve had trouble with certain scheduled queries failing during times of high volume. Even when we adjust the query time to run when demand should be much lower, these issues have persisted for certain platforms like Facebook…”
“…When I’ve had issues, I’ve felt a bit frustrated and disappointed with the level of support I received mostly from canned answers.”
“I find supermetrics to be rather expensive for my purposes, they should definitely offer a smaller subscription for those who only use 2-3 connections. Also, the discount is only applied if you pay a year in advance which is not feasible for cash flow of a small business.”
Anonymous, Small-Business, Jan 16, 2024, G2
“The method of adding data sources is not that intuitive and requires a learning curve…”
