Dataslayer overview
Dataslayer is an affordable ETL tool built PPC marketers. It has garnered impressive overall satisfaction scores (4.8/5 on G2). While offering marketing data integrations, its API query manager and BigQuery integrations also serve developers’ needs.
Who Dataslayer is not for?
Data-driven marketing teams and agencies, especially in the advertising (PPC) space. Some of the integrations that make Dataslayer stand our are programmatic advertising data sources such as Google Campaign Manager, Google Display & Video 360 (DV360), Criteo, Apple Search Ads.
Dataslayer is also built for development and data teams as they offer data warehouses, databases and APIs as destinations, and integrations such as MariaDB, MySQL, and PosgresSQL.
Reasons to seek Dataslayer alternatives
You may look for Dataslayer alternatives if:
- You prefer a predictable, flat pricing model instead of their usage-based pricing which can become unpredictable and expensive.
- You require greater speed and stability that Dataslayer lacks due to no built-in data warehousing or storage.
- You seek either a simpler plug-and-play reporting tool or a more flexible solution for developers.
The lack of predictable pricing, built-in storage for performance, and the need for simplicity or greater flexibility are potential reasons to explore alternatives to Dataslayer.
Some Dataslayer alternatives for marketing reporting automation include: Porter Metrics, Supermetrics, Funnel, Windsor AI, Power My Analytics, AgencyAnalytics, and Polar Analytics.
How to use Dataslayer?
Dataslayer integrations
45+ data sources for data reporting, including:
Ads: Google Ads, Facebook Ads, Instagram Ads, Bing Ads, Criteo, Apple Search Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Snapchat Ads, Google Campaign Manager (DCM), Google Display & Video 360 (DV360), Google Search Ads (SA360).
Social Media: Facebook Insights, Instagram Insights, YouTube.
Web Analytics: Google Analytics, Google Analytics 4, Google Search Console.
Database Integration: MariaDB, MySQL, PostgreSQL, Microsoft SQL Server, MongoDB.
Destinations:
Data visualization: Google Sheets, Looker Studio, Power BI, API Query Manager.
Data warehousing: Google BigQuery, Amazon S3, Amazon RedShift.
Integrations pros
Usage-based pricing model per data destination, which can lead to unpredictable costs. For example, Looker Studio starts at $35/month while BigQuery is $355/month and up. Free plan with 15 daily API calls. Pricing depends on number of accounts/connectors and API call limits.
Dataslayer plans description
Google Looker Studio pricing plans
- Free Plan:
$0/month
1 account per connector
15 API calls per day
- Freelance Plan:
$34.99/month (Monthly)
$349.90/year (Yearly, with 2 months free)
5 accounts per connector
125 API calls per day
- Small Agency Plan:
$75.65/month (Monthly)
$756.50/year (Yearly, with 2 months free)
50 accounts per connector
500 API calls per day
- Medium Agency Plan:
$126.93/month (Monthly)
$1,269.30/year (Yearly, with 2 months free)
100 accounts per connector
1250 API calls per day
- Large Agency Plan:
$383.33/month (Monthly)
$3,833.30/year (Yearly, with 2 months free)
Unlimited accounts per connector
4000 API calls per day
Billing: Monthly and annual (17% off)
Free plan type: 14-day free trial
Dataslayer reviews
G2 overall score: 4,8
Current reviews: +184
G2 ease of setup score: 9(8,8)
G2 ease of use score: 9 (8,8)
G2 quality of support score: 9,4 (8,6)
Dataslayer positive reviews
Easy authorization: Dataslayer offers authorization links that enable marketers to access client data without requiring client logins on Dataslayer. This eases permissions management for large agencies.
“It is easy to use, has all of the functionality needed for all key ad platforms such as facebook and google, and is a fraction of the cost of Supermetrics. You can get started in just a few minutes- very easy implementation. I use it daily!”
“From moment zero, I want to say that the attention is impeccable…the personalized attention is another level, super attentive to you and with the attention to specific doubts it is phenomenal…”
It is priced very reasonably and a lot less than the other data connector we were using previously, but much more user friendly.
Sharon H., Small-Business, Aug 17, 2023, G2
Dataslayer negative reviews
“At times, the integration with Google Chrome caused some system slowdowns which hurt productivity…”
Kathy A., Director of Brand Marketing, Small-Business, Jul 11, 2023, G2
The API calls limit, I still don’t know which plan suits my agency needs the best, cause some days I use 300 API calls some days its 2000.
Fadoua H., Mid-Market, Oct 11, 2023
“- Not their fault, but each API call still depends on how fast the platform from which the data is being pulled from is. Hopefully, one day, they will implement a localized storage of the data from which the connectors would actually pull the data from. This will increase the price though so we’ll see…..”
The data sometimes differs from the data I had from the platforms themselves, also it sometimes adds a row, week 52, where I do not know where they are pulling the stats from, since week 52 was not included or happened yet. So u do have to check for accuracy.
Sebastiaan S., Small-Business, Dec 18, 2023
