10 Facebook KPIs That You Should Be Tracking In 2024
Tracking the right Facebook KPIs is absolutely necessary for any business that intends to utilize Facebook to its full potential. Facebook is arguably the biggest social media platform in the world right now. According to Statista, Facebook had roughly 2.93 billion users as of the first quarter of 2022. That’s a staggering figure considering that […]
The best Facebook Ads reporting tool for agencies and marketers
Create your Facebook Ads reports in the fastest a no-code way Facebook Ads reporting tool, without manual copy-pasting, developers, or needing to learn another tool. Keep your team or clients updated with your Facebook Ads report Create a Facebook Ads report in seconds with Porter Metrics and share it with your clients or team to […]
What is ROAS? How to Calculate Return On Ad Spend
The ROAS calculation is a metric used to determine the success of your advertising campaigns. Let’s look at how to calculate ROAS, why it is essential, and how it impacts your business goals. Have you ever wondered what ROAS is and why many businesses ask for its measurement on their reports? It is simple, ROAS […]
How this ex-Googler builds his Facebook & Google Ads reports
TL;DR: Juan Lombana, a Google Marketing expert, switched from manual reporting on Google Sheets to blend and visualize Facebook Ads and Google Ads data on Google Data Studio, automatically. Here’s how he does it. About Juan Lombana Juan Lombana is, probably, the most renowned Google Ads expert in the Hispanic market and Latin America. He’s […]
How we landed a Fortune 500 company with content marketing
Long story short: we published a COVID-19 dashboard that went kind of viral and attracted the attention of a large company that would become a customer, leading to several projects and contracts with our startup. I’d like to say that such a win was premeditated, and it was part of our marketing strategy, but it […]
How to automate your Facebook Ads reports on Google Data Studio (templates included)
This is a complete and comprehensive guide to help you fully automate their Facebook Ads reports on Google Data Studio. Here are the steps we will follow: Setting up a Google Data Studio account If it is the first time you are using Google Data Studio, here are some things you need to know. Google Data Studio […]
