How to Connect Google Sheets to Claude for Marketing Dashboards

Home Tutorials Google Sheets Google Sheets Claude AI Marketing Tutorial How to Connect Google Sheets to Claude and Build a Marketing Dashboard — Entirely with AI Juan Bello Founder, Porter Metrics April 2026 16 min read You have marketing data scattered across Google Ads, Meta Ads, GA4, and half a dozen other platforms. You want […]

How to Create an SEO Report in BigQuery

HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect SEO Data to Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your SEO data to Google BigQuery lets you analyze organic search performance alongside your paid media data. You see impressions, clicks, keyword rankings, and CTR from Google Search Console in […]

10 Social Media KPIs You Should Be Tracking in 2024

10 Social Media KPIs That You Should Be Tracking In 2023

Social media is a powerful tool for marketing, but you need to know what’s working and what needs to be improved. As we move into a new year, it’s important to be aware of the latest trends in social media. This includes not only the platforms themselves but also the metrics that you should be […]

10 Twitter Ads KPIs That You Should Be Tracking in 2023

10 Twitter Ads KPIs That You Should Be Tracking In 2023

Twitter Ads (Twitter’s ad platform) is the best way to reach your ideal audience at scale and grow your business. While reaching a huge qualified audience remains one of Twitter’s most robust suites, you mustn’t get carried away with vanity metrics in pursuing results and ROI. With so many Twitter metrics to track, it can […]

10 TikTok Ads KPIs You Should Be Tracking in 2023

10 TikTok Ads KPIs You Should Be Tracking in 2023

Advertising on TikTok is a great way to reach a broad, agile and responsive audience with your message. TikTok has close to a billion users worldwide, making it one of the biggest social media platforms in the world.  According to an Insider Intelligence study comparing how TikTok commerce stacks up against Facebook and Instagram, 20.6% […]

10 Linkedin KPIs That You Should Track in 2024 

10 Linkedin KPIs That You Should Be Tracking In 2023

Over the last several years, LinkedIn has grown far beyond just being another job site. Today, LinkedIn is a leading social media platform for business professionals to connect. LinkedIn has become one of the most popular social networking platforms for business professionals. To make the most of this platform, it is essential to track proper […]

10 PPC Marketing KPIs You Should Be Tracking in 2023

10 PPC Marketing KPIs That You Should Be Tracking In 2023

Pay-per-click (PPC) is an online advertising model in which advertisers display ads on web pages and only pay when a user clicks on the ad. There are a lot of PPC marketing KPIs you could be tracking, but which ones are most important? In this post, you will learn the most important PPC Marketing KPIs […]