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Youtube report template for marketing teams and agencies by Porter (2024)

Get the actual Youtube on Looker Studio template used by Porter to monitor Social Media performance.
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Porter

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Youtube report template overview

With this YouTube dashboard template, you can effortlessly monitor specific metrics to track the performance of your channel. For example, easily keep an eye on the number of views, likes, and comments your videos receive to gauge audience engagement. Additionally, you can segment the data by video category or geographic location to identify trends and target specific demographics effectively. To influence teams or clients, share the insights gained from this dashboard via PDF, link, or email. Showcase the growth in subscriber count over time or the increase in watch time to demonstrate the success of your YouTube channel. Provide concrete evidence and data-driven reports that can be easily communicated to stakeholders for effective decision-making. Unlock valuable insights by utilizing this template to answer important questions related to your YouTube performance. Identify which videos generate the most traffic or which keywords contribute to a higher search ranking. Determine the peak viewing hours or days to optimize publishing schedules. Make data-informed choices that impact your content strategy, marketing efforts, and overall channel growth. Take charge of your YouTube journey with this comprehensive report template, and empower yourself with the insights to drive success and reach your goals.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per acquisition (CPA)

Engagement metrics

– Number of likes – Number of comments – Number of shares

Visibility metrics

– Number of views – Watch time – Subscribers

Dimensions

Campaign

– Target audience – Advertising platforms – Performance metrics

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Youtube report should include visibility metrics such as views, impressions, and reach, engagement metrics like likes, comments, and shares, and conversion metrics including click-through rate and conversion rate. Data should be segmented by campaign (e.g., ad campaigns), channel (e.g., specific Youtube channels), audience (e.g., demographics or interests), content (e.g., video titles or categories), objective (e.g., brand awareness or lead generation), and date (e.g., weekly or monthly). For example, an analysis of a specific campaign’s reach within different audience segments or the engagement performance of a particular channel’s videos can be included.
To analyze YouTube data, first choose metrics like visibility (video views, impressions), engagement (likes, comments, shares), and conversion (subscribers, click-through rate). Break down these metrics by visibility, engagement, and conversion to get a comprehensive view. Add context by comparing against cost (cost per view, cost per click), date range (monthly, quarterly), goals (increase views, engagement), rates (view rate, engagement rate), and benchmarks (competitors’ metrics). Segment the data by campaign (ad campaign vs organic), channel (brand vs influencers), audience (age, location), content (video type, length), objective (brand awareness vs lead generation), and date (new vs old videos). For example, compare the engagement rate of influencer campaigns to organic campaigns to assess their effectiveness. Be succinct and focus on the steps as indicated.
To build a YouTube dashboard, 1) connect your YouTube account and data to your dashboard tool. 2) Select metrics such as views, likes, shares, comments, and watch time to monitor performance. 3) Segment data by campaign, channel, audience, video content, objective, and date. For example, you can break down views by video or audience demographics. 4) Add filters or buttons to make your report interactive, such as a filter for specific time periods. 5) Share your dashboard via PDF, scheduled emails, or links.
A Youtube dashboard is a visual tool that presents key performance indicators (KPIs) related to Youtube marketing efforts. It is significant for businesses as it helps track and analyze the performance of their Youtube content, enabling them to make data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like views, watch time, subscriber growth, and engagement metrics. Real-time data monitoring is crucial as it allows businesses to respond quickly to trends or issues. For learning how to create a marketing dashboard using Looker Studio, you can refer to our Youtube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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