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Web analytics report template for marketing teams and agencies

Get the actual Web analytics on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Web analytics report template overview

With this Google Analytics 4 report template, you can monitor specific metrics for performance monitoring. For example, track conversion rates, bounce rates, and average session durations to gain insights on website performance. Segment the data by device type, traffic sources, or geographical location to better understand user behavior. Suggest users share this data with teams or clients via PDF, link, or email to influence decision-making. Present the conversion rate optimization strategies and highlight the most successful marketing campaigns to influence marketing teams to make data-driven decisions. Answer questions such as: Which traffic source generates the highest conversion rates? Are users from mobile devices more engaged than desktop users? Is there a correlation between the time of day and website traffic? Use this data to make informed decisions and optimize marketing efforts.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion Rate – Cost Per Conversion – Return on Investment (ROI)

Engagement metrics

– Average session duration – Pages per session – Bounce rate

Visibility metrics

– Impressions – Reach – Audience Size

Dimensions

Campaign

– Campaign Name – Campaign Source – Campaign Medium

Audience

– Campaign Source – Audience Demographics – Content Category

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Web Analytics report should include metrics such as conversion metrics like Conversion Rate, Cost Per Conversion, and Return on Investment (ROI); engagement metrics like Average Session Duration, Pages per Session, and Bounce Rate; and visibility metrics. Such data should be segmented and filtered by campaign dimensions like Campaign Name, Campaign Source, and Campaign Medium; audience dimensions like Campaign Source, Audience Demographics, and Content Category; and time dimensions like by hour, day, week, month, quarter, or year. Once data is ready, make sure to add buttons and filters to make your reports interactive, custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To analyze the web Analytics data, 1) choose your metrics and swaps in visibility metrics (such as page views), commitment (such as the bouncing rate) and conversion (such as transactions). 2) Add context comparing the costs, the range of dates, objectives, fees and reference points for this, for example, comparing this month’s conversion rate with that of the last month. 3) Segmentes the data per campaign, channel, audience, content, objective and date, for example, comparing the Facebook campaign commitment with Google Ads.
To build a Web Analytics dashboard, 1) connect your data and accounts such as Google Analytics, social media, and CRM. 2) Select the metrics to monitor performance like bounce rate, page views, and conversion rate. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaign, organic search, or paid ads. 4) Add filters or buttons to make your report interactive, like filtering by date range or user demographics. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A Web Analytics dashboard is a visual tool that tracks, analyzes, and displays key metrics related to website performance. It helps businesses monitor metrics like bounce rate, page views, and conversion rate, segmented by factors such as campaign, channel, and audience. The dashboard can be interactive with filters for date ranges or demographics and is shared with stakeholders via PDF, email, or links.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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