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SEO Branded vs non-branded searches report template for marketing teams and agencies

Get the actual SEO Branded vs non-branded searches on Looker Studio template used by Porter to monitor SEO performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Branded vs non-branded searches report template overview

With this Branded search analysis report template, monitor specific metrics such as: 1. Click-through Rate (CTR) for branded vs. non-branded keywords. 2. Conversion Rate from branded vs. non-branded searches. 3. Average Position of branded vs. non-branded keywords in search results. 4. Traffic Volume from branded vs. non-branded searches. 5. Bounce Rate for branded vs. non-branded search traffic. Segment data by: – Keyword Type (Branded vs. Non-branded) – Device Type (Desktop vs. Mobile) – Geographic Location – Time Period (Daily, Weekly, Monthly) Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How do branded searches impact overall traffic and conversions compared to non-branded searches? – What is the difference in CTR between branded and non-branded keywords? – How does the average position of branded keywords compare to non-branded ones? – What trends can be observed in branded vs. non-branded search traffic over time? – How does the bounce rate differ between branded and non-branded search traffic? This template is designed for marketers focusing on SEO to analyze and optimize their search strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on investment (ROI)

Engagement metrics

– Click-through rate (CTR) – Average session duration – Return visitors percentage

Visibility metrics

– Impressions – Click-through rate (CTR) – Website traffic

Dimensions

Campaign

– Campaign performance by platform (e.g. Google, Bing, Yahoo) – Campaign performance by device (e.g. desktop, mobile, tablet) – Campaign performance by ad type (e.g. text ads, display ads, video ads)

Audience

– Demographic breakdown (age, gender, location) – Behavioral breakdown (buying habits, online activity) – Psychographic breakdown (lifestyle, personality, values)

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A branded search analysis report should include metrics for visibility, engagement, and conversion, segmented by campaign, channel, audience, content, objective, and date. For example, it should detail the visibility of branded keywords, the engagement with branded content, and the conversion rate for branded search traffic.
To analyze Branded search analysis data, 1) choose visibility metrics like impressions and click-through rate, engagement metrics such as time on page and bounce rate, and conversion metrics like conversion rate and goal completions. 2) Add context by comparing metrics vs cost, date range, and goals, and benchmarking against industry averages. For example, compare the click-through rate against the average for similar campaigns. 3) Segment data by campaign, channel, audience, content, objective, and date to identify patterns and insights. For instance, compare engagement metrics across different audience segments to understand their behavior.
To build a branded search analysis dashboard, 1) connect your Google Analytics and Google Ads accounts to gather data. 2) Select metrics such as click-through rate, bounce rate, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand the performance of your branded search. 4) Add filters or buttons for metrics like device type or location to make your report interactive. 5) Share your findings via PDF, scheduled emails, or links for easy access and review.
A Branded Search Analysis Dashboard is a visual representation tool that tracks, analyzes, and displays key metrics related to how a brand is being searched online. It is significant for businesses as it helps them understand their brand visibility, customer behavior, and the effectiveness of their SEO strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like search volume trends, click-through rates, impressions, and top queries. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their marketing strategies. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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